PREETI LATA
New Delhi
Summary
Channel and Business Leader with 13+ years of experience in enterprise IT infrastructure and cybersecurity business across leading distributors. Proven track record in driving revenue growth through partner ecosystem management, distributor engagement, and vendor alignment. Experienced in managing OEM relationships, building partner pipelines, enabling system integrators, and accelerating enterprise sales across technologies including server, storage, cybersecurity, and hybrid cloud solutions. Skilled in go-to-market strategy, partner enablement, and strategic account development.
Overview
13
13
years of professional experience
Work History
Group Product Manager
Redington Limited
New Delhi
07.2025 - Current
- Lead a team of 6 business and product managers driving cybersecurity vendor business including Fortinet and CrowdStrike.
- Drive go-to-market strategies, partner enablement programs, and pipeline acceleration across the partner ecosystem.
- Collaborate with vendors, sales teams, and technical teams to expand enterprise opportunities and increase deal closures.
- Manage pricing strategy, market positioning, and partner engagement initiatives to strengthen the channel ecosystem.
National Product Manager
Ingram Micro India Pvt Ltd
New Delhi
10.2020 - 07.2025
- Managed IBM infrastructure portfolio and drove consistent market leadership for over 4.5 years.
- Increased revenue and customer base by 40% through channel partners and enterprise accounts.
- Worked closely with presales, marketing, and partners to build pipeline and accelerate deal closures.
- Conducted market analysis and competitive positioning to strengthen vendor business.
Business Development Manager
Molex India Pvt Ltd
New Delhi
04.2020 - 09.2020
- Managed enterprise sales and channel relationships including partners and distributors.
- Conducted partner training and enablement sessions to drive product adoption.
- Delivered performance insights and recommendations that improved partner productivity by 30%.
Business Development Manager
Tech Data Advanced Solutions
New Delhi
08.2018 - 04.2020
- Managed Dell EMC infrastructure business including servers, storage, and data protection solutions.
- Achieved 55% growth in revenue within 1.5 years by expanding partner and enterprise customer base.
- Built strong relationships with key system integrators and enterprise clients.
Product Sales Specialist
Redington India Ltd
New Delhi
02.2015 - 08.2018
- Managed IBM hardware business including servers and storage through channel partners.
- Identified new enterprise opportunities and contributed to significant growth in partner-led sales.
- Supported partner pipeline development and enterprise deal closures.
Business Development Manager
Mayanks IT Solutions Pvt Ltd
New Delhi
11.2012 - 04.2015
- Generated new business opportunities and exceeded monthly sales targets consistently.
- Built long-term relationships with enterprise customers and improved revenue by 15%.
- Managed client accounts and ensured high customer satisfaction.
Education
MBA - Marketing
Sikkim Manipal University
B.Tech - Electronics & Communication Engineering
Hindustan Institute of Science & Technology
Diploma - Digital Electronics
Kasturba Polytechnic for Women
DelhiMatriculation -
S.V.M. Public School
Bettiah, BiharSkills
- Channel Sales
- Partner Ecosystem Development
- Enterprise Infrastructure
- Cybersecurity Business
- Vendor Management
- Distributor Management
- Partner Enablement
- GTM Strategy
- Pipeline Creation
- Deal Acceleration
- Strategic Account Management
- Market Expansion
- Revenue Growth
- Stakeholder Collaboration
- Cross-Functional Collaboration
Personal Information
- Date of Birth: 07/02/XX
- Gender: Female
Timeline
Group Product Manager
Redington Limited
07.2025 - Current
National Product Manager
Ingram Micro India Pvt Ltd
10.2020 - 07.2025
Business Development Manager
Molex India Pvt Ltd
04.2020 - 09.2020
Business Development Manager
Tech Data Advanced Solutions
08.2018 - 04.2020
Product Sales Specialist
Redington India Ltd
02.2015 - 08.2018
Business Development Manager
Mayanks IT Solutions Pvt Ltd
11.2012 - 04.2015
MBA - Marketing
Sikkim Manipal University
B.Tech - Electronics & Communication Engineering
Hindustan Institute of Science & Technology
Diploma - Digital Electronics
Kasturba Polytechnic for Women
Matriculation -
S.V.M. Public School