Hi, I’m
Prerana Kumari
Senior Inside Sales Manager
Hyderabad,TS
Summary
Results-driven Senior Inside Sales Manager with 11+ years of experience in B2B SaaS sales, inside sales leadership, SDR team management, revenue operations, and pipeline growth. Proven track record of scaling inbound sales pipelines, improving MQL-to-SQL conversion rates, driving $4M+ in annual revenue attainment, and building high-performing SDR organizations. Expertise in HubSpot CRM, BANT/ANT qualification frameworks, sales process design, and data-driven performance management.
Overview
11
years of professional experience
Skills
- Inside Sales Leadership
- SDR Team Management
- B2B SaaS Sales
- Pipeline Management & Scaling
- MQL to SQL Conversion
- Revenue Operations
- Sales Strategy & Execution
- Forecasting & Sales Planning
- Lead Qualification (BANT/ANT)
- HubSpot CRM
- Sales Enablement
- Stakeholder Management
- Inbound Sales Optimization
- Coaching & Performance Mgmt
- Sales Process Design
Work History
Keka HRHyderabad
Senior Inside Sales Manager (SDR Lead)
01.2023 - Current
Job overview
- Led Assistant Managers and an extended SDR organization of 40+ reps, contributing to $4M in annual revenue attainment.
- Increased monthly SALs by 167%, from 75 to 200, through targeted lead re-engagement strategies and structured outreach cadences.
- Consistently achieved 90%+ monthly sales targets through structured sales execution and performance management.
- Maintained an 85% SQL-to-SAL conversion rate through rigorous lead qualification using ANT/BANT frameworks and process optimization.
- Enabled the team to close 100+ deals per month through coaching, governance, weekly scorecards, and data-driven pipeline management.
- Managed forecasting, pipeline strategy, and sales operations for a high-performing inbound B2B SaaS revenue engine.
- Designed and executed the Sales Enablement Project, conducting a full ROE audit of 316 postponed and unqualified demo cases, identifying root causes, and building a Re-engagement Playbook (V1) to reduce SAL-to-SQL leakage.
- Leadership Award (2024) – Revenue Growth & Operational Excellence
- Keka Technologies Pvt. Ltd.
Keka HRHyderabad
Assistant Manager, Inside Sales
08.2021 - 12.2022
Job overview
- Led a team of 25 SDRs to achieve pipeline and revenue targets in the inbound B2B SaaS segment.
- Doubled inbound pipeline from 400 to 800+ SALs/month through process optimization, qualification framework enforcement, and team coaching.
- Improved SQL-to-SAL conversion rate by 15% through enhanced lead qualification and structured SDR coaching.
- Reduced inbound lead response time by 50%, improving conversion efficiency and prospect engagement.
- Partnered with sales leadership on forecasting, pipeline reporting, and revenue operations.
- Leading from the Front Award (2022) – Leadership Excellence
- Keka Technologies Pvt. Ltd.
Keka HRHyderabad
Senior Sales Development Representative (SDR)
07.2019 - 07.2021
Job overview
- Managed high-volume inbound lead qualification and consistently exceeded monthly SQL targets.
- Scheduled 100 demos in a single month — a benchmark record for inside sales SDRs at Keka HR.
- Executed outbound prospecting, cold calling, and email campaigns to generate qualified pipeline.
- Collaborated with Account Executives to improve demo-to-deal conversion rates through tighter MQL-to-SQL handoffs.
- Go-Getter Award (2021) – Top Performer
- Keka Technologies Pvt. Ltd.
Knab Finance Advisors Pvt. Ltd.Hyderabad
Relationship Manager
09.2017 - 11.2018
Job overview
- Managed SME loan processing including financial analysis, KYC verification, documentation, and customer onboarding.
- Built and maintained relationships with SME clients, ensuring high satisfaction and repeat business.
ConcentrixHyderabad
Customer Relationship Executive
11.2015 - 07.2017
Job overview
- Provided B2B technical support, customer escalation management, troubleshooting, and SLA-based service resolution.
- Handled inbound and outbound customer interactions, maintaining CSAT scores above target.
Education
BPUT University
B.Tech from Electronics & Telecommunication Engineering
Websites
Tools And Technology
- HubSpot CRM
- Salesforce
- MS Excel
- PowerPoint
- Google Sheets
- LinkedIn Sales Navigator
- Zoom
- Slack
Additional Information
English, Professional, Hindi, Native, Available to discuss
Personal Information
Availability: Open to: Inside Sales Manager, SDR Manager, Sales Enablement Manager
Certification
A Sales Trainer's Tips for Coaching a Sales Team
Work Preference
Work Type
Full TimeTimeline
Senior Inside Sales Manager (SDR Lead)
Keka HR
01.2023 - Current
Assistant Manager, Inside Sales
Keka HR
08.2021 - 12.2022
Senior Sales Development Representative (SDR)
Keka HR
07.2019 - 07.2021
Relationship Manager
Knab Finance Advisors Pvt. Ltd.
09.2017 - 11.2018
Customer Relationship Executive
Concentrix
11.2015 - 07.2017
BPUT University
B.Tech from Electronics & Telecommunication Engineering