PRIYANKA SHESHRAO WARGHAT
Channel Development Executive
Raigad
Summary
Results-driven FMCG Sales & Key Account Management professional with 12+ years of experience across Godrej Consumer Products, Hindustan Coca-Cola Beverages, PepsiCo, Britannia Industries and AB InBev. Proven expertise in Modern Trade, General Trade, Key Account Management, Distributor Management, Sales Operations, Business Development and Team Leadership. Recognized for consistently exceeding business targets, leading high-performing field teams and building strong customer relationships. Currently seeking opportunities in Sales, Key Accounts, Business Development and Commercial Operations.
Successful Executive with over Number years of demonstrated ability in delivering mission-critical results. Offering outstanding communication and cross-cultural team management skills. Entrepreneurial attitude for optimal profitability. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives.
Overview
11
11
years of professional experience
12
12
8 Years Modern Trade, 4 years General Trade
Work History
Channel Development Executive
Godrej Consumer Products Ltd.
10.2019 - 07.2024
- Part of Trade Marketing team for an year( Execution and displays, vedor assignment, APP management, Claims reviews with chains and stakeholders, Stakeholders management)
- Vendor Management (Displays and execution to increase EDGE KPI) from 75% to 90%, Worked on merchandising and Execution pan India
- Agency management ( 800 manpower(promoters, Merchandisers), 11 supervisors and team handling, training and supervision
- Incentives and salary cordination with team and follow ups(internal team and agency)
- Circulating offers update with Sales team and necessary mails(time to time follow ups with KAMs, ASMs and FOs)
- Executed promotional campaigns to drive primary and secondary sales.
- Coordinated with Area Sales Managers, distributors and retail partners to achieve business objectives.
- Managed vendor coordination, team performance, display compliance and merchandising standards.
- Collaborated with marketing to launch successful campaigns, increasing brand visibility and customer engagement.
Assistant Manager Specialist
AB InBev
03.2018 - 10.2019
- Managed premium Counters, Retail outlets, Restaurants, pubs, clubs and hospitality accounts across Pune and Goa.
- Handled distributor relationships, route-to-market execution and new product launches.
- Streamlined operational processes to enhance team productivity and service delivery.
- Analyzed customer feedback to identify areas for improvement, enhancing satisfaction scores significantly.
- Led project management efforts for key operational improvements, driving successful outcomes across teams.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
Sales Team Leader
Hindustan Coca-Cola Beverages Pvt. Ltd.
04.2017 - 03.2018
- Led sales operations across the assigned territory, driving primary and secondary sales.
- Managed distributor performance, outlet coverage and retail execution.
- Supervised the field sales team and ensured achievement of monthly sales targets.
- Strengthened retailer relationships and executed promotional activities.
Territory Sales Incharge – Modern Trade
Britannia Industries Ltd.
09.2015 - 03.2017
- Managed 5 distributors, 17 promoters and 1 supervisor across Pune and Maharashtra.
- Handled Modern Trade accounts, Stand Alone Market, including D-Mart, Reliance, Tesco, Vishal Mega Mart and Big Bazaar.
- Ensured merchandising excellence, product availability and customer satisfaction, Execution and Displays
Customer Executive
PepsiCo India Pvt. Ltd.
10.2013 - 08.2015
- GTM, Managed 2 distributors and led 17 PSRs in Pune.
- Executed General Trade sales, numeric distribution and route-to-market strategies.
- Merchandising for exclusive outlets, super markets, restaurants increased share by 20% in Mulshi
- Won All India Value Target Contest and achieved 99.9% Annual Cooler Count.
- Delivered exceptional customer service, resolving inquiries and complaints efficiently.
- Trained new team members on company policies and customer interaction best practices.
- Led initiatives to streamline complaint resolution processes, improving overall customer satisfaction rates.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
Education
MBA - Marketing
Pune University
01-2014
Bachelor of Arts - ELT
Amravati University
01-2012
Skills
Key Account Management
Modern Trade
General Trade
Business Development
Distributor Management
Sales Operations
Territory Management
Team Leadership
Customer Relationship Management
Sales Planning
Retail Execution
MS Excel
MS Word
PowerPoint
Outlook
Canva (Basic)
ChatGPT
Accomplishments
- Top Achiever – West Region, Godrej Consumer Products (2020)
- 200% Incentive Achievement – AB InBev
- All India Team Contest Winner – Britannia
- All India Value Target Winner – PepsiCo
- 99.9% Annual Cooler Count – PepsiCo
Timeline
Channel Development Executive
Godrej Consumer Products Ltd.
10.2019 - 07.2024
Assistant Manager Specialist
AB InBev
03.2018 - 10.2019
Sales Team Leader
Hindustan Coca-Cola Beverages Pvt. Ltd.
04.2017 - 03.2018
Territory Sales Incharge – Modern Trade
Britannia Industries Ltd.
09.2015 - 03.2017
Customer Executive
PepsiCo India Pvt. Ltd.
10.2013 - 08.2015
MBA - Marketing
Pune University
Bachelor of Arts - ELT
Amravati University
Career Break
Aug 2024 – Present: Planned career break for family responsibilities while preparing to re-enter the workforce and strengthening skills in MS Office, AI productivity tools and digital marketing fundamentals.