Puja Das
Bangalore
Summary
Brand marketing professional experienced in building consumer and healthcare brands through integrated 360° campaigns. Expertise in ATL, digital, influencer, PR, BTL and retail activations, with experience delivering patient education programs and HCP engagement strategies . Proven ability to drive brand awareness, consumer adoption, and revenue growth through data-driven marketing and cross-functional collaboration.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Assistant Manager Product/Brand Marketing
Alcon
Bangalore
05.2022 - Current
- Leading India strategy for ₹250 Cr portfolio delivering 148% growth and MS gain.
- Launched India’s first AI-based EDED screening device, accelerating diagnostic adoption among HCPs.
- Led GTM execution for global product launches, leveraging research and insights for impactful creative development.
- Managed $800k A&P budget, optimizing allocation for maximum ROI.
- Built brand positioning & messaging frameworks to strengthen perception and HCP recall.
- Conducted market, competition, and customer insight analysis to identify growth opportunities.
- Led HCP engagement campaigns—Ad Boards, speaker programs, and scientific events.
- Partner with cross-functionally with Sales, Medical, R&D, and Supply Chain.
- Overall marketing strategy across brand, content, influencers, PR, Social Media and BTL activations.
- Creating strong business impact via influencer marketing & PR through structured programs, content direction, attribution understanding, and performance reviews
- Driving awareness & revenue through influencer marketing.
- Knowledge-led planning and execution of BTL activities such as in-store branding, events, pop-ups, and local activations.
- Ensuring that marketing strategies and business goals are clearly translated into data-driven insights, strategic direction, and optimization plans for internal teams and external agencies.
- Working closely with performance, ecommerce team and agency teams to challenge assumptions and improve outcomes.
- Reviewing and analysing performance data from Meta, Google, CRM, and web analytics.
Sr. Marketing Admin
Vetogen Animal Health
05.2021 - 05.2022
- Supported brand strategy execution to drive awareness, engagement, and recall.
- Led brand campaigns, customer programs, events, and product launches.
- Developed marketing materials (LBLs, danglers, tent cards, videos, POS).
- Supported new product launches with insights and sales enablement.
- Developed dashboards and presentations to clearly communicate brand performance insights.
- Trained sales teams on brand messaging and campaign execution.
- Collaborated with cross-functional teams for seamless activations.
- Adaptable individual with exceptional interpersonal skills and talent for building relationships. Known for delivering outstanding service and enhancing client satisfaction. Focused on fostering positive interactions and creating collaborative environment.
Sales & Marketing Coordinator
ESA Impex
01.2020 - 01.2021
- Executed targeted sales and marketing activities to enhance brand visibility.
- Prepared sales dashboards to track performance and inform strategic decision-making.
- Executed customer meetings, events, and product training.
- Supported campaign planning and field execution.
- Managed production of marketing and event materials with vendors to ensure timely delivery.
- Created promotional assets and assisted in communication content.
- Maintained inventory levels across key accounts.
Education
MBA -
Manipal University
01.2026
B.Com -
Guwahati University
01.2019
Class XII -
AHSEC
01.2016
Class X -
Montfort School
GuwahatiSkills
- Brand Strategy
- Product Launch
- Positioning
- Omnichannel Marketing
- Digital Marketing
- Market Research
- Customer Insights
- ROI Optimization
- KPI Tracking
- Data Analytics
- Influencer Marketing
- Vendor Management
- Sales Collaboration
- Event Management
Certification
- Business & Marketing Strategies – University of London
- Research Methodology – Queen Mary University of London
- Digital Marketing – Google
- Project Management – Udemy
- Email Marketing & SEO Strategy – LinkedIn
- E-commerce & Digital Strategy – LinkedIn
- Influencer Marketing – Circus Street
- Brand Management – Google Digital Garage
- Lean Six Sigma White Belt – AIGPE
Timeline
Assistant Manager Product/Brand Marketing
Alcon
05.2022 - Current
Sr. Marketing Admin
Vetogen Animal Health
05.2021 - 05.2022
Sales & Marketing Coordinator
ESA Impex
01.2020 - 01.2021
MBA -
Manipal University
B.Com -
Guwahati University
Class XII -
AHSEC
Class X -
Montfort School