R. Aravindh
Madurai
Summary
I have 22years of sales experience from frontline. Strong communication skills, team development and management, educate and train the team, distributor management, data analysis, follow-up and ensure the team achieve the target and earn incentives.
Overview
24
24
years of professional experience
5
5
Languages
Work History
Area Sales Manager- Madurai HQ (Rural)
PATANJALI FOODS LIMITED
08.2024 - 12.2024
- Responsible for the appointment of stockist and recruiting team by on boarding them properly as per systems & process
- Ensure Payment to Super Stockist On time
- Prepare Indent Plan for the Super Stockist
- Covering rural markets for the districts Madurai, Dindigul, Theni, Sivagangai, Ramnad, Virudhunagar, Turicorin, Tirunelveli, Tenkasi and Kanyakumari
Business Development Manager- Tamilnadu
VIBHAVA MARKETING CORPORATION PVT. LTD.
04.2024 - 08.2024
- Main Brands are Monkey 555 brooms & mops (Red division)
- I was given responsibility for Blue Division for entire TN
- Products are Monkey VVV detergent powder, cakes liquid & dish wash bar, black belt acid & toilet cleaner
- Appointment of stockists & recruit & train the team on distribution
- Follow up on BTL activities at high foot fall places on daily basis to create product awareness to the end customers
Area Business Manager- Madurai HQ
ZYDUS HEALTH CARE
07.2023 - 08.2023
- Responsible for Demand Fulfillment team
- Main objective is to create demand and availability of fast selling OTC, OTX medicines
Area Sales Manager- Trichy HQ
Himalaya Wellness Company- ONE-CPD
12.2022 - 06.2023
- Based out at Trichy HQ as a Area Sales Manager, handling the areas of Urban towns of Trichy, Thanjavur, Kumbakonam, Mayiladuthurai, Sirkali, Nagapattinam, Mannargudi, Thiruvarur, Pattukottai, Pudhukottai, Manapparai, Thuraiyur, Ariyalur, Perambalore, Jeyamkondam, Rayavaram, Aranthangi, Dindigul, Theni, Cumbum, Palani and Karur with a team of 4 SSOs, 1 Sr.ASE and 24 isrs with 26 distributors to cover the Markets
Area Sales Manager- BPC, Madurai HQ
Himalaya Wellness Company- Baby & Personal Care Division(CPD)
04.2021 - 11.2022
- Currently Working as a Area Sales Manager for - Baby & Personal Care Division in The Himalaya Wellness Company handling General Trade, MT& SAMT outlets in the Madurai, Theni, Dindigul, Ramnad, Sivagangai, Virudhunagar, Tenkasi, Tirunelveli, Tuticorin& Kanyakumari districts and Apollo Hospitals Pharmacy chain
- MT outlets like Saravana Selvarathinam, The Chennai Silks, Pothys, Naachiars and some of the Garments are taken care by Women Sales promoters
- Handling a team of 5 Sales Officers, 2 customer marketing SOs, 8 promoters and 26 Isrs with 39 Direct Stockists
- Ensure 100% Order Fill Rate at The MT outlets and Apollo PO’s and also proper service and distribution at retail and Wholesale outlets
- Prepare skuwise forecast for my territory to ensure sufficient stocks available at CFA
- Educate the team on FIFO at Stockist level and also stock rotation at outlet level to avoid and minimize expiry and damage return
- Ensure the Systems & Processes are followed without deviation and review the Stockist investment every month to have a healthy business
Zonal Manager- South Rural
The Himalaya Drug Company- Baby Care Division
01.2019 - 03.2021
- Worked as a Zonal Manager for Tamilnadu, Karnataka, Andhra Pradesh and Telangana Rural Markets for Baby Care Division, based out at Madurai
- Handled 10 Super Stockists, 49 Direct Stockists and 163 Sub Stockists, with a team size of 1 Regional Manager, 5 Business Development Managers and 33 ISRs to deliver a turn over of 1.40crores/month in net value, which is 60% growth over last year
- Responsible for providing the Demand planner forecast for 6 CFAs on 1st of every month
- Split the Monthly target to the team and stockists, and get the week wise plan and track on daily basis
- Ensure that the team achieves their incentives by delivering their targets to make them self motivated
- Provide On the Job training by working with the team on field regularly, on product availability, visibility and stock rotation
- Ensure Self discipline and the team on reporting to work, daily report updation, timely submission of claims of stockists, team and self
- Provide training on FIFO to the team to reduce damages and expiry
- Ensure Systems and Processes are followed without any deviation as per company’s policy
Senior Manager – Live Birds Sales, Karnataka Region
Suguna Foods Private Limited
10.2017 - 07.2018
- Based out at Bangalore, handled Karnataka region, which covers entire KA state, Goa, South AP(Chithoor, Thirupathi, Cuddapah and Nellore areas)
- Driving the sales and distribution with 575 Wholesale traders, wherein the service is provided from 28 Branches across the region
- Daily monitoring of birds lifting and proper service is being done with a team of 3 Area Sales Managers, 18 Sales Executives, 18 Despatch Executives and 54 Weighment Supervisors
- Key responsibility is to ensure the lifting of birds at a Mean age between 38 to 42 days, with a body weight between 2 to 2.2 kgs
- Educating the team on to increase the Day Gain with less mortality of birds
- Planning on week wise target for the region with an average of 3200 Metric tonne, which would be cascaded down to Area level and Executives level and ensure the same is achieved on day to day basis
- Maintain discipline of self and team on timely reporting to work and achieve the targets, so that every individual earns their incentives
- Analyze the market trend to fix the Paper rate and Branch rate before 10pm daily
- Responsible for preparing the annual sales forecast calendar, by discussing and analyzing with the team on the festival days, high and low consumption days, climatic conditions which would impact body weight
- Ensure that the traders outstanding is followed up on a daily basis and also getting collected between 4 to 7 days from the day of lifting
Area Sales Manager, Madurai-HQ
Maiyas Beverages and Foods Private Limited
08.2016 - 07.2017
- Based out at Madurai HQ covering 9 districts Madurai, Theni, Dindigul, Sivagangai, Ramnad, Virudhunagar, Tirunelveli, Tuticorin and Kanyakumari districts
- Driving the sales and distribution with 3 Super Stockists and 72 sub-stockists and 1 Direct stockiest across the territory with a team of 1 Sales executive and 8TSI’s who are all on-roles
- Train the team and educate them on market coverage and problem solving
- Track the secondary sales regularly and the delivery status vs order booked, so as to convert it as primary to company
- Educate the team on FIFO by monitoring skuwise mfd date in order to minimize the damage and expiry stocks
- Planning on town-wise sales target and split it down to team and focus on achieving the same
- Also ensure timely submission of claims before deadline
- Maintain discipline of self and team on timely reporting to work and also on providing data and competitor activities to company
Senior Sales Officer, Madurai- TN_Rural
Dabur India Limited
07.2015 - 08.2016
- Handled a Super Stockiest based out at Madurai Head-quarters, from which distribution and coverage are done with 70 sub-stockists and 10 ISRs at six districts, with an annual business turn over of 14crores
- The 70 sub-stockists are spread across the districts of Madurai, Sivagangai, Dindigul, Ramnad, Virudhunagar and Theni
- Major responsibility is to take care of the distribution and market coverage by training and guiding the Isr’s on market work, stock availability and visibility against competitor’s product
- Identifying new markets which are un-covered and appoint new sub-stockists and also bifurcate the markets based on business growth perspectives
- Educate the team on First in First out concept, in order to reduce the expiry stock ratio and also to minimize the damage stock pressure from the sub-stockist level
- Ensure Super stockiest claims are properly submitted before timeline
- Make sure, the team achieves their target on value and focus brands, by frequently updating them on their achievements, so as to achieve their incentives
Senior Sales Officer, Bangalore- KA_Urban
Dabur India Limited
10.2013 - 06.2015
- Responsible for the width and depth of sales and distribution in the Health Care, Home and Personal care and the Fem category of the Consumer Care Division
- Driving the sales and distribution with 3 stockists and 22 SSMs, for effective coverage and presence at the west and north part of Bangalore city, with an annual business turn over of 12crores
- Major key brands in HC category are Honey, Hajmola, Hommade pastes, Dabur chywanprash, Red tooth paste, Meswak tooth paste, Glucose etc
- Major key brands in HPC category are Vatika hair oil and shampoos, Amla hair oil, Almond hair oil, Odonil, Sanifresh, Odomos etc
- Fem bleaches and Hair remover cream are the key brands in parlour category
- Ensure stocks as per norms in the stockiest point and make sure sales are captured in Drishti
- Review the L3M average of volume, value and brand contribution with the stockiest and SSM at frequent interval, for better growth in business trend
Customer Executive
PepsiCo India Holdings Pvt Ltd
08.2007 - 09.2013
- I was handling and managing 1 distributor, which was a newly implemented model in the country for the 1st time, namely, ASSET-LITE model, which covers NH-4, T.Dasarahalli, Hesaragatta, K G halli, N G halli, Abbigere, Peenya, which are the outskirts of north Bangalore
- High profile markets like Malleswaram, RajajiNagar, Sheshadripuram, Sadashivanagar, WOC road, Magadi road, Gayathri nagar, Prakash nagar and P G halli, are also been added to this new model, for effective coverage
- Driving the sales through 32 PSR’s by whom I was managing for effective market coverage and proper Execution in the market
- Monitoring all the competitor activities and their plans and reacting on time in the market on their activities to compete them
- Tieing up the key outlets in the market to drive more sales from the A/c
- Regular Route Rides with the DSMs (Distr Sales Men) & PSR to monitor their coverage and their involvement in sales
- Training DSMs & PSR’s if they are lagging behind in Sales, Focusing on our SKU’s and proper execution in the Market
- On-the-job training and class-room sessions
- Train the team on 8 steps of sales call
- Coach them on Market-excellence with execution standards
- Coach the team in the market on Conquer-cold to gain cold stock availability
- Educate the team on Range-selling, which is termed as Growth-mapping
- Train the team on Merchandising to execute display and visibility with FIFO
- Responsible to increase Sales & sales staff efficiency to gain share in the territory
- Implementing Systems at Distributors to enable proper service to Market
- Tracking and analyzing the target achievements and data through SAMNA (Sales Automation and Management for New Age)
- Ensure all orders are booked by HHD (Hand-Held Device) and track the deliveries are made properly as per invoices
- Reviewing Infrastructure every Quarter to have effective Operation
- Have been responsible for the on-boarding of the Mega distributor module with 18 PSRs team on systems and processes, and to gain volume n share by working in the market to do on-the-job training, at the high profile markets like Malleswaram, RajajiNagar, Sheshadripuram, Sadashivanagar, WOC road, Magadi road, Gayathri nagar, Prakash nagar and P G halli
- Have handled 3 distributors at the International Airport Stretch based at Yelahanka, and coached the team on systems and processes and on market execution, which resulted in gain in volumes and share
- Have handled 2 distributors with 9 RAs which were on ready-sell at the high profile market at Indiranagar covering Ulsoor, Tippasandra, CMH road
- Have won the STAR C.E award for the year 2010
- Have won the SAMNA C.E award for the year 2011
Sales Trainee
PEPSI
08.2006 - 07.2007
- Handled 2 distributors & 5 spokes at Madurai city
- Trained and executed sales & systems to 7 DSM’s & 5 spokes
- Handled 4 distributors & 11 spokes at upcountry-Ramnad terr
- Handled 3 distributors & 8 spokes at upcountry-Dindigul terr
- Coached the DSM’s to maintain the relationship in the market to sustain high share
Interim sales promoter
PEPSI
02.2002 - 07.2006
- Handled 12 TRICYCLE routes in 2002 to create depth in distribution at by lanes, to increase Numeric Distribution
- Created strong distribution in bylanes which paved way to increase tricycle infra from 12 to 27
- Took Every Dealer Survey (EDS) and worked on Operation Blue Storm (OBS) to gain share & volume at low share outlets and helped on cracking CCX monopolies
- Played a vital role in increasing the Madurai city share, gradually from 56% to 83%
Distributor Salesman
PEPSI
06.2001 - 01.2002
Education
Bachelor Degree of Science - Chemistry
American college
MaduraiMaster of Labour Management - Labour Management
Directorate of distance education
MaduraiSkills
Closing strategies
Disclaimer
I hereby acknowledge that, the details furnished above are true to the best of my knowledge.
Personal Information
- Date of Birth: 05/26/81
- Nationality: Indian
- Marital Status: Married
- Religion: Hindu
Language proficiency
I can speak fluently Tamil, English, Hindi and Kannada and can manage with Telugu
Timeline
Area Sales Manager- Madurai HQ (Rural)
PATANJALI FOODS LIMITED
08.2024 - 12.2024
Business Development Manager- Tamilnadu
VIBHAVA MARKETING CORPORATION PVT. LTD.
04.2024 - 08.2024
Area Business Manager- Madurai HQ
ZYDUS HEALTH CARE
07.2023 - 08.2023
Area Sales Manager- Trichy HQ
Himalaya Wellness Company- ONE-CPD
12.2022 - 06.2023
Area Sales Manager- BPC, Madurai HQ
Himalaya Wellness Company- Baby & Personal Care Division(CPD)
04.2021 - 11.2022
Zonal Manager- South Rural
The Himalaya Drug Company- Baby Care Division
01.2019 - 03.2021
Senior Manager – Live Birds Sales, Karnataka Region
Suguna Foods Private Limited
10.2017 - 07.2018
Area Sales Manager, Madurai-HQ
Maiyas Beverages and Foods Private Limited
08.2016 - 07.2017
Senior Sales Officer, Madurai- TN_Rural
Dabur India Limited
07.2015 - 08.2016
Senior Sales Officer, Bangalore- KA_Urban
Dabur India Limited
10.2013 - 06.2015
Customer Executive
PepsiCo India Holdings Pvt Ltd
08.2007 - 09.2013
Sales Trainee
PEPSI
08.2006 - 07.2007
Interim sales promoter
PEPSI
02.2002 - 07.2006
Distributor Salesman
PEPSI
06.2001 - 01.2002
Bachelor Degree of Science - Chemistry
American college
Master of Labour Management - Labour Management
Directorate of distance education
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