Results-driven Sales Manager with 24 years of experience leading high-performing teams to exceed revenue goals in the Banking, General Insurance & FMCG sectors.
Overview
24
24
years of professional experience
Work History
RBB- Home Loan -Sales Manager
HDFC Bank Ltd
04.2025 - Current
Acquiring business volume of 12cr per month.
Achieving allocated branch targets on MTD/YTD in Home Loan.
Handling a team of 10 members responsible for market relationships and identifying customers for HL.
Achieving CH Targets through Branch, Builder, Connectors &DSA.
Responsible for channel business banking including lending Home Loans to branch &DSA customer.
Working closely with the team to increase the activity rate and volume
Roles &Responsibilities
RBB- Preferred Relationship Manager
HDFC Bank Ltd
04.2024 - 03.2025
Handling Preferred Portfolio Customer banking service & requirements
Responsible for New Customer acquisition on daily basis
Handling customer request, complaints, requirements within TAT
Responsible to increase the Cross Selling Products penetration across the customer
Responsible to achieve the focus product target on monthly basis
Responsible to achieve YTD target of Retail Asset/Retail Liability/TPP/CEP
Roles &Responsibilities
Senior Manager-Sales
ICICI Lombard GIC Ltd.
06.2015 - 03.2024
Handling OEM Tie up channels.
Handling Private car and Commercial business.
Handling a Team size of 4 (USM-2, Executive -2) .
Increased market shares consistently across the channels.
Expertise in New Channel Expansion like Vinayaka Hyundai, Kun Capital Automotive, Kun Car Enterprises, Prakar Volvo, M&M Motors, PPS Motors, Kun Skoda, Kun VW.
Handle efficiently the Renewal Business and generate new business.
Regular training and development program for sales team in channels.
Regular review and support to increase Retention Conversion.
Focus more on profitable segments based on Loss Ratio.
Roles &Responsibilities
Achievements
105 to 110% target achievement during the FY 2017-18 ,18-19, 20-21,21-22.
Consistency in New Channel Activation.
Team Leader -Sales
Hindustan Coca Cola Beverages Pvt Ltd
11.2009 - 05.2015
To Drive the Distribution, Direct sales & Distribution (DSD) Model in Progress path.
Increasing market reach through identifying Market Gaps, Appointing distributors, and retail expansion.
Ensure Secondary Sales Planning through effective Coverage, Productivity, Penetration,Ensure the Cooler Purity and Brand Visibility as per the norms.
Handling Team size of 10 (MDE&Preseller)
Ensuring timely redress of distribution (including returns).
Roles &Responsibilities
Achievements
Won the Heros Cup Contest in June 2010, won the Cluster Activation award in Dec 2011, Won the Tamil Nadu Topper for Green score in May 2014.
Area Executive-Sales
ITC Limited
09.2005 - 10.2009
Drive and monitor the Sales &Distribution plan for the year.
Estimate and achieve sales volume.
Ensure required infrastructure and adequacy of funds for smooth business.
Handling business category of Convenience, Grocery, Stationery segments.
Conduct Spot tests to keep pace with the changing market trends and competitor move
Roles &Responsibilities
Achievements
Awarded for Create New Distribution and Increase Stockiest in Classmate notebook.
Awarded for Highest Secondary Sales Growth (22%) in Grocery.
Executive -Sales
Savorit Limited
06.2001 - 08.2005
Planning and budgeting to achieve the organization’s business targets in the assigned territory.
Expertise in handling Distribution management and appoint new distributors.
Retail outlet expansion and Increase Productivity in assigned territories.
Conceptualizing and executing innovative localized promotions for brand building.
Roles &Responsibilities
Achievements
Awarded for 95% Penetration for New Product Development in 2002.
Education
M.B.A - Marketing
P. S.N.A. College of Engineering And Technology
05-2000
B.B.A -
S.V.N College
05-1998
Skills
Sales strategy,
Team leadership,
Goals and performance analysis,
Client relationship management,
Market trend analysis,
Sales team training,
compliance with sector specific regulations
Languages
Tamil, English
PERSONAL INFORMATION
Name: R. Muthuraman
Father Name: R. Raman
Date of Birth: May 31, 1978
Marital Status: Married
Languages Known: Tamil and English
Address: F 407, MF Vruksha Foundation, No. 121, R.K Avenue, Medavakkam main road, Nanmangalam, Chennai - 600117