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R. SRIDHAR
Bangalore
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Ted Key
Summary
Accomplished Zonal and Regional Sales Manager with over two decades of experience driving revenue growth and profitability in the FMCG and Retail sectors. Recognized for expertise in strategic planning, expanding distribution networks, and optimizing front-end stock levels across major retail chains. Proven leader with a track record of building and managing high-performing teams, increasing product visibility, and capturing a competitive market share, even in challenging market conditions. Currently seeking senior sales leadership positions that prioritize operational efficiency, profit center operations, and talent development.
Overview
2025
2025
years of professional experience
2000
2000
years of post-secondary education
3
3
Certifications
6
6
Languages
Work History
Branch Sales Manager
Reliance Retail Limited
3 2024 - Current
- Developed and implemented sales strategies to increase market share and revenue across retail and wholesale channels
- Ensured front-end stock availability by collaborating closely with distribution and warehouse teams for optimum inventory management
- Drove sales during non-discounted periods through targeted promotions and on-site customer engagement activities to enhance brand visibility and profitability
- Coordinated with key accounts and cross-functional teams to expand product portfolio and secure brand placement in competitive shelf spaces
- Oversaw Working Capital to ensure optimal stock levels in the warehouse, reducing lead times and preventing stockouts
- Developed training modules for new staff, enhancing team capability via DS-next for sales enablement
Freelance Sales & Distribution Consultant
07.2023 - 03.2024
- Provided strategic consultation to FMCG startups on sales and distribution models, enabling cost-effective market entry and profitability optimization
- Identified gaps in product distribution and devised targeted strategies to expand brand reach within key retail chains
General Manager Sales (GM Sales – South)
Ghodawat Consumer Ltd.
12.2021 - 04.2023
- Led distribution and profitability initiatives in the snack food category, guiding 44-member sales teams to achieve region-specific KPIs
- Directed trade marketing and promotional campaigns to improve market share and increase shelf space for key SKUs
- Implemented effective stock management practices in partnership with warehouse operations to maintain ideal inventory levels and reduce stockouts
Zonal Sales Head
Haldirams Food International Pvt. Ltd.
05.2020 - 11.2021
- Increased monthly revenue from 52 to 72 crores through optimized working capital management and distributor evaluation
- Enhanced sales efficiencies by spearheading process improvements, reducing costs and expanding product distribution across South India
- Conducted training sessions focused on sales techniques, customer engagement, and conflict resolution, aligning team capabilities with organizational priorities
Zonal Head & DGM Sales (Multiple Roles)
Hershey India Pvt. Ltd.
07.2008 - 04.2020
- Spearheaded SOFIT brand growth to 2.2 crore per month, outpacing competitors and securing key placements in retail chains
- Championed territory development, growing Karnataka’s monthly revenue from 32 Lacs to 4.2 Crores by streamlining distribution networks and expanding SKU offerings in front-end stores
- Delivered impactful training programs, increasing front-line team capabilities and aligning sales efforts with business objectives
Education
PG Diploma - Sales & Marketing
B.Com. - undefined
Skills
Team training and development
Market Trend Analysis
Management collaboration
Operations Management
Competitor Analysis
Business development and planning
Interpersonal Skills
Marketing Strategy Development
Problem-solving abilities
Decision-Making
Sales processes
Adaptability
New Business Development
Effective Communication
Analytical Thinking
Sales process
Strategic Planning
Business Needs Assessment
Certification
Business Acumen (Insead, Singapore)
Accomplishments
- Awarded Best Territory and Best Team multiple times at Hershey India for high-performing territory growth and staff retention.
- Recognized with Super Performer Award for brand development in Sri Lanka and Maldives with Hershey’s.
- Successfully managed DS profitability by driving sales during non-discounted periods and implementing market-aligned promotional activities.
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Malayalam
Upper intermediate (B2)
Kannada
Upper intermediate (B2)
Hindi
Intermediate (B1)
Telugu
Intermediate (B1)
Timeline
Freelance Sales & Distribution Consultant -
07.2023 - 03.2024
General Manager Sales (GM Sales – South) - Ghodawat Consumer Ltd.
12.2021 - 04.2023
Zonal Sales Head - Haldirams Food International Pvt. Ltd.
05.2020 - 11.2021
Zonal Head & DGM Sales (Multiple Roles) - Hershey India Pvt. Ltd.
07.2008 - 04.2020
Guru Nanak College - B.Com.,
Branch Sales Manager - Reliance Retail Limited
3 2024 - Current
NIS - PG Diploma, Sales & Marketing