Hi, I’m
RAGHAV DADHICH
Area Business Head
Jaipur
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Organized, dependable, dynamic and curious business marketing professional holding 9+ years of experience with a diversified taste in industries like Consumer Durables, Automotive, Edtech, Oil & Gas, Hospitality & BFSI.
Overview
9
years of professional experience
7
years of post-secondary education
Work History
BYJU'S
Area Business Head
09.2022 - 03.2023
Job overview
- Controlled Lead to Enrollment process; team size of 30+ at each center
- Launched BTCs in Rajasthan; Controlled its operations & facilitated included departments with concerns & improvement areas
- Oversaw revenue generation of ~ 270+ Lakhs and P&L across centers.
- Oversaw ownership of Sales & Service, Marketing, Operations, Recruitment & Training.
- Accomplished Refund Ratio to ~ 9.7% from ~32.5% at Center level.
Spinny
Associate Program Manager
12.2021 - 07.2022
Job overview
- Oversaw entire Token to Delivery - Demand channel across country.
- Directed entire T2D process for 14+ cities with 50+ city team members.
- Controlled T2D delivery TAT from ~7 days to ~5 days across India.
- Supervised Home Delivery tokens from ~13% to ~47% across India.
- Accomplished payment issues drops from ~3.25% to ~1.45% .
- Ran Pilot tests & revised programs based on feedbacks & results.
- Orchestrated incentive plans & increased cities performance by ~28%.
Oyo
Manager - Expansion & Supply
10.2019 - 12.2021
Job overview
- Oversaw expansion of OYO portfolio for territories in Rajasthan.
- Accomplished & Orchestrated SRN base from 320 SRNs to 1550 SRNs.
- Collaborated on penetrating OYO market presence from ~23% to ~55%
- Supervised 4 clusters & achieved positive Cash Margin of ~14%
- Controlled & Supervised end-to-end process for Revenue,Transformation,Marketing & Growth for all categories of OYO.
My Eco Energy
Regional Head - Marketing & Brand Management
12.2017 - 09.2019
Job overview
- Directed Rajasthan & Gujarat state for INDIZEL brand - ~10Cr. budget.
- Facilitated growth of ~250Cr+ revenue across INDIZEL & AOD.
- Accomplished ~325+ RO enrollments against ~5500+ applications.
- Oversaw INDIZEL’s 1st COCO-RO launch with ~2.5Laks DAR.
- Oversaw MEE WALLET APP testing & collaborated on UI/UX design, user experience, product management etc.
Treebo Hotels
Manager - Marketing & Brand Management
10.2015 - 07.2017
Job overview
- Oversaw Events,Sponsorships & Activations across India resulting into 50 million reach
- Collaborated on first brand campaign resulting into 380% growth of brand search & website traffic. Campaign won IAMAI-2018 digital marketer award under travel space competing with majr travel players.
- Collaborated on Biggest Brand Campaign #ShaqItOut roping IRRFAN KHAN as brand endorser. Facilitated in mobile APP launch.
- Directed Offline Marketing Initiatives for Rajasthan Cluster focusing on increasing channel demand generation by 10%.
- Crafted B2B Marketing channel – Brand participation on related events and generated leads contributing about 14% of revenue channel.
Axis Bank
Assistant Manager - Retail Banking
01.2014 - 03.2015
Job overview
- Accomplished day-to-day operations to meet performance, improved service quality by 17% MoM.
- Collaborated on banks revenue by giving business in terms of NOA-CASA, IP, CC, OCS and Deepening with a contribution of 7.34%.
- Improved customer satisfaction by addressing and resolving complaints with a TAT of ~2 minutes.
- Controlled BTL activity execution for 50+ branches & provided inputs of the local market to further develop strategies.
- Oversaw proper execution of marketing activities guided and organized by CO at branch level.
Education
Judge Business School-University Of CambridgeRemote
Executive Program in Strategic Digital Marketing from Strategtic Digital Marketing
10.2018 - 06.2019
Alliance University - School of BusinessBengaluru, India
MBA from Marketing
07.2011 - 07.2013
University Overview
- Student Brand Manager, Videocon Industries Limited, Completed 2012
Jaipur National UniversityJaipur, India
BBA from Business Management
07.2008 - 06.2011
University Overview
- Student Intern, Vedanta Resources Limited, Completed 2011
- Marketing Intern, Videocon Industries Ltd, Completed 2010
- HR Intern, LNJ - Mayur Suitings, Completed 2009
CBSEGulabpura, India
Higher Secondary Certificate from Science Education
07.2007 - 07.2008
Skills
MS Office
Languages
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Hobbies
Music , Exploring Food & places
Timeline
Area Business Head
BYJU'S
09.2022 - 03.2023
Associate Program Manager
Spinny
12.2021 - 07.2022
Manager - Expansion & Supply
Oyo
10.2019 - 12.2021
Judge Business School-University Of Cambridge
Executive Program in Strategic Digital Marketing from Strategtic Digital Marketing
10.2018 - 06.2019
Regional Head - Marketing & Brand Management
My Eco Energy
12.2017 - 09.2019
Manager - Marketing & Brand Management
Treebo Hotels
10.2015 - 07.2017
Assistant Manager - Retail Banking
Axis Bank
01.2014 - 03.2015
Alliance University - School of Business
MBA from Marketing
07.2011 - 07.2013
Jaipur National University
BBA from Business Management
07.2008 - 06.2011
CBSE
Higher Secondary Certificate from Science Education
07.2007 - 07.2008
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