Rahul Sinha (Australian PR 190)

Data & Business Analytics – Marketing & Product Team
Focus: Customer Analytics, Product Insights, CRM Analytics, and Campaign Performance

• Delivered analytics across Business Lending and Transaction Banking portfolios, analysing customer behaviour, cash-flow patterns, product usage, and engagement to support marketing strategy and portfolio growth.
• Performed large-scale data analysis using SQL and Python to generate actionable insights from customer and transaction datasets.
• Developed customer personas and segmentation frameworks to support audience design and targeted multi-channel marketing campaigns.
• Conducted post-campaign performance analysis, evaluating response rates, conversion uplift, and channel effectiveness using Test–Control and A/B testing frameworks.
• Built behavioural, financial, and relationship-based features from banking data to support development of predictive models for customer acquisition, engagement, and retention.

• Primary & Secondary Research | SQL & SAS | Data visualization
• Public Health Domain

• Campaign Design, Build & Analytics - Telecom Domain |Oracle SQL

• Process Control Engineer |Plant Automation