Rajadurai M
Chennai
Summary
Dynamic Regional Key Account Manager with a proven track record at Godrej Consumer Products, excelling in strategic planning and P&L management. Expert in driving market penetration and fostering cross-functional collaboration, leveraging data insights to achieve significant sales growth. Adept at leading teams and implementing innovative trade marketing initiatives.
Overview
11
11
years of professional experience
Work History
Area Sales Manager
Godrej Consumer Products
South
2025.04 - Current
- Led the launch and development of the SAMT (Standalone Modern Trade) channel from the ground up, establishing the channel structure, store onboarding, and execution model across the Southern region.
- Designed and implemented the channel strategy for SAMT, driving market penetration and expanding distribution by introducing modern trade practices into GT outlets.
- Recruited and transitioned Sales Officers from the GT channel and groomed them for Modern Trade operations, building capabilities in store execution, merchandising standards, and data-driven sales management.
- Conceptualized and established the TOT (Terms of Trade) framework for the SAMT channel, defining commercial structures, trade margins, and operating guidelines to support sustainable channel growth.
- Implemented modern trade retail concepts within general trade stores, leveraging data-driven insights, assortment planning, and visibility standards to improve consumer experience and sales performance.
- Managed P&L responsibilities for the channel, driving revenue growth through effective trade marketing initiatives, promotions, and in-store activations.
- Built strong partnerships with key retail accounts and store owners, ensuring optimal product placement, promotions, and execution excellence.
- Collaborated with cross-functional teams, including trade marketing, supply chain, and sales operations, to achieve channel growth targets and resolve operational challenges.
- Developed scalable processes and execution frameworks for SAMT, enabling sustainable growth and improved offtake.
Asst. National Key Accounts Manager
Godrej Consumer Products Ltd.
Mumbai
2023.04 - 2024.03
- Managed key accounts (Reliance, Spencer's, Max Hyper & LULU) by aligning Joint Business Plans, executing strategic planning, negotiating pricing, and implementing trade marketing initiatives to achieve brand-specific activations and track market share.
- Derived market insights to drive business growth through field visits, account meetings, and competitive analysis.
Executive - MT
Godrej Consumer Products Ltd.
2019.11 - 2023.03
- Oversaw 10cr turnover territory, managing regional and national chains with a team of 75 personnel.
Business Development Executive
L'Oréal India PVT LTD
Tamilnadu
2018.02 - 2019.10
- Developed sales strategies and partnered with chains to meet yearly objectives and implement trade marketing initiatives.
Sales Officer
Himalaya Wellness
Tamilnadu
2015.09 - 2018.02
- Achieved distribution and sales objectives through effective management of DSRs and distribution resources aligned with company values.
Area Executive
Raymonds Consumer Care Ltd.
Chennai
2015.09 - 2014.04
- Joined as a trainee and managed standalone outlets in Chennai City.
- After 6 months, transitioned to NMT to manage national chains including Big Bazaar, Reliance, More, Heritage, Nigiris, and Health & Glow.
Education
MBA - Marketing & Finance
Mepco Schlenk Engineering College
Sivkasi, Tamilnadu06.2014
Bachelors - Computer Application
Arulmigu Kalasalingam college of Arts & Science
Srivilliputtur, Tamilnadu04.2012
Skills
- Key account management
- B2B/B2C strategies
- Trade marketing
- E-commerce management
- P&L management
- Strategic planning
- Data interpretation and planning
- Multi-channel experience
- Team leadership
- Cross-functional collaboration
- Creative initiative
- Marketing and sales
Personal Preferences
Language: English, Tamil, Hindi (Basic)
Location Preferences: Open to relocation (India & International)
Achievements And Awards
- Promoted as Channel lead for SAMT - FY'24
- Promoted as Asst. KAM - FY'23
- Received Godrej Way awards in the category 'Being Great Example of Own It' from the CEO of Godrej for the FY '23
- FY '23 Q1 & Q2 Star award under Star Asst. KAM Category
- FY'22 Q2, Q3 & Q4 award under star executive category
- Star SO - South
Timeline
Area Sales Manager
Godrej Consumer Products
2025.04 - Current
Asst. National Key Accounts Manager
Godrej Consumer Products Ltd.
2023.04 - 2024.03
Executive - MT
Godrej Consumer Products Ltd.
2019.11 - 2023.03
Business Development Executive
L'Oréal India PVT LTD
2018.02 - 2019.10
Sales Officer
Himalaya Wellness
2015.09 - 2018.02
Area Executive
Raymonds Consumer Care Ltd.
2015.09 - 2014.04
MBA - Marketing & Finance
Mepco Schlenk Engineering College
Bachelors - Computer Application
Arulmigu Kalasalingam college of Arts & Science