Summary
Overview
Work History
Education
Skills
Timeline
Generic

Rajat Kumar

Hyderabad

Summary

Goal-oriented manager with distinguished experience in FMCG industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Performance-oriented Sales Leader offering exceptional record of achievement over 8 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

9
9
years of professional experience
8
8
years of post-secondary education

Work History

Zonal Sales Manager

Patanjali Ayurved
Hyderabad
01.2019 - Current

Currently Handling AP/Telangana/kerala State.

  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Reduced sales cost to 5% by effective and efficient utilization of available resources .
  • Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Trained more than 150 new sales representatives on sales strategies and processes to reduce process gaps.
  • Implemented systems and procedures to increase sales.
  • Created and launched new go-to -marketing strategies, resulting in 120% sales increase.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Sold products by developing relationships with distributor network professionals.
  • Capitalized on solutions presented by Distribution Management Software (DSM) to enhance lead prospecting and sales management.
  • Provided regular feedback to senior management on market trends, recommending adjustments to business strategy as needed.
  • Monitored competitor activity to identify opportunities for market penetration and differentiation.
  • Implemented data-driven decision-making processes to optimize sales tactics and drive results.
  • Increased sales revenue by implementing innovative strategies and utilizing market research.
  • Evaluated sales team performance regularly using established KPIs, providing constructive feedback for improvement.
  • Developed strong relationships with key clients for sustained business growth and customer retention.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

Senior Area Sales Manager

Patanjali Ayurved
Vishakapatnam
12.2017 - 01.2019
  • Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
  • Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Grew businesses by adopting market expansion strategy to serve different customer needs.
  • Led targeted training programs to educate staff on product benefits and service capabilities.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
  • Directed sales support staff in administrative tasks to help sales reps close deals.

Area Sales Manager

Patanjali Ayurved
Hyderabad
08.2016 - 12.2017
  • Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
  • Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
  • Formulated tactics and strategies to target new potential customers within prioritized markets.
  • Led sales region to increase sales and boost team morale.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Grew businesses by adopting market expansion strategy to serve different customer needs.
  • Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
  • Developed sales strategy based on research of consumer buying trends and market conditions.

Operations Manager

Big Bazaar (Future Group)
Hyderabad
07.2015 - 08.2016
  • Prepared annual budgets with controls to prevent overages.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
  • Worked in matrix management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance.
  • Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
  • Spearheaded department training to enhance employee performance and boost employee productivity.
  • Formulated processes to reduce downtime and financial loss.
  • Identified and resolved unauthorized, unsafe or ineffective practices.
  • Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
  • Developed systems to track and log work issues.
  • Planned and resourced personnel and logistics for operations component exercises resulting in highly trained personnel ready to act quickly in critical roles.

Education

MBA - International Business

GITAM School of International Business
Vishakapatnam, Andhra Pradesh
04.2013 - 07.2015

Bachelor of Commerce - Accounts Honours

St. Xavier's College
Ranchi, Jharkhand
04.2010 - 04.2013

XII - Science And Mathematics

Oxford Pubilc School
Ranchi, Jharkhand
04.2008 - 04.2010

X - Science And Mathematics

St. Pauls School
Begusarai, Bihar
04.2007 - 04.2008

Skills

  • Coaching and mentoring
  • Business development and planning
  • Solution selling
  • Trained in consumer marketing
  • Analytical problem solver
  • B to B sales
  • Strategic account development
  • Account management
  • Territory Management
  • Sales processes
  • Database Management
  • Systems and software programs

Sales Presentations

Sales Reporting

Pricing strategy

Staff Training

Competitor Analysis

Sales Training

Market Trend Analysis

Sales Targeting

Customer Trend Analysis

Marketing Strategy Development

Price Structuring

Decision-Making

Problem-Solving

Timeline

Zonal Sales Manager

Patanjali Ayurved
01.2019 - Current

Senior Area Sales Manager

Patanjali Ayurved
12.2017 - 01.2019

Area Sales Manager

Patanjali Ayurved
08.2016 - 12.2017

Operations Manager

Big Bazaar (Future Group)
07.2015 - 08.2016

MBA - International Business

GITAM School of International Business
04.2013 - 07.2015

Bachelor of Commerce - Accounts Honours

St. Xavier's College
04.2010 - 04.2013

XII - Science And Mathematics

Oxford Pubilc School
04.2008 - 04.2010

X - Science And Mathematics

St. Pauls School
04.2007 - 04.2008
Rajat Kumar