Mimicry, Stand-up Comedy, Humorous ads
Rajat Srivastava
Senior Director Category & Growth
Noida
Summary
Business/Category Leader comes with impressive 13 years of experience into B2C, B2B, B2B2C along with role in diverse industries: Ecommerce, Re-commerce/Liquidation, Home & Kitchen, Automotive, FMCD, FMCG
Overview
2
2
Certifications
5
5
years of post-secondary education
9
9
years of professional experience
Work History
Category Manager
Udaan
Bangalore
05.2020 - Current
- Mitigated business risk and improved customer lead times through thoughtful supplier network design
- Develop the business model of Private Label for Udaan from scratch to make it big, keeping in mind customer centricity
- Buying and Sourcing for the Home & Kitchen category and capture market share of Branded/Unbranded players as per the category needs
- Own the P&L and the contribution margins in every vertical under the category and responsible for GMV, Units Contribution, Value/kg improvement for the entire category by driving relevant consumer traffic to the respective verticals
- Launched 2 categories - Kitchen Tools & Cleaning within 4months with higher profitability in entire GM
- Launched Featured and Flagship brands named as HomeGlow & FabClassic Essentials to capture Branded and Unbranded market share
- Captured 7% of the unbranded market share in the initial phase of launch and grew it to 9% in full phase of launch
- Implemented Marketplace model rather than Buy & Sell which gave 7% cost effectiveness to the business by saving on Working Capital
Senior Account Manager
Michelin
Bangalore
04.2017 - 05.2020
- Trained and coached team of 6 DAE sales professionals focused on servicing key accounts.
- Developed deep and long-standing relationship with the key accounts of Karnataka like Mercedes, BMW, Volvo, Audi, and many other top contributing
- Grown numeric and weighted distribution in the market by appointing WAC (Winner, Accessible, Compatible) partners and grow them for future tie-ups which help to increase market footprint.
- Increased the market share of Passenger Car Tyres from 3% to 7% in 2017 & to 10% in 2018
- Recognized with highest Dealer Satisfaction Score of 99.2% at Pan India level through NPS
- Highest number of BTL activations like Paddock Club, Michelin Sellout Offers, Tyre Health Check-up campaigns and many more in Karnataka market.
Assistant Sales Manager
Philips
Noida
06.2015 - 03.2017
- Trained and coached team of 8 LAS and 1 Sales Officer to overachieve the KPIs.
- Grown the business by 29% in 2016 and 16% in 2015 on the deployed AOP.
- Accentuated the network in Rural and Urban markets by appointing new 357 outlets.
- Handled 27 commercial and industrial projects and developed a smooth functioning of business.
Senior Sales Executive
PepsiCo
Allahabad
03.2012 - 06.2015
- Promoted from Sales Executive to Senior Sales Executive in June 2014.
- Trained and coached team of 7 PSR and 4 RSP to deliver the best KPIs.
- Facilitated relationships with target accounts through implementation of proven networking methods.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
- Managed the BTL activations through Freecharge.in and made this a “hit”, especially in rural markets.
Education
PGDM - Marketing & Finance
G.L. Bajaj Institute Of Management & Research
Greater Noida 04.2010 - 03.2012
B.Com -
Shri Ram College of Commerce, VBSP University
UP 04.2007 - 03.2010
Skills
Category Management
Certification
Google Fundamentals of Digital Marketing
Interests
Timeline
Category Manager
Udaan
05.2020 - Current
Google Fundamentals of Digital Marketing
05-2020
Google Analytics
05-2020
Senior Account Manager
Michelin
04.2017 - 05.2020
Assistant Sales Manager
Philips
06.2015 - 03.2017
Senior Sales Executive
PepsiCo
03.2012 - 06.2015
PGDM - Marketing & Finance
G.L. Bajaj Institute Of Management & Research
04.2010 - 03.2012
B.Com -
Shri Ram College of Commerce, VBSP University
04.2007 - 03.2010
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The first one gets the oyster, the second gets the shell
Andrew Carnegie
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