Rajdeep Singh
Bengaluru
Summary
Experienced Programmatic Senior Analyst skilled in end-to-end campaign management with strong communication and interpersonal abilities. A results-driven Senior Associate in Programmatic Advertising with expertise in managing, optimizing, and analyzing programmatic campaigns across various digital platforms like DV360, Xandr, and CM360 Skilled in leveraging data-driven insights and advanced targeting strategies to maximize ROI and achieve business objectives. Adapt at collaborating with cross-functional teams, handling budgets, and utilizing cutting-edge tools to execute and refine campaigns. Proven track record of driving performance, enhancing user engagement, and staying ahead of industry trends in a fast-paced, dynamic environment. Strong communicator with a focus on continuous improvement and delivering impactful results.
Overview
7
7
years of professional experience
Work History
Senior Analyst - Programmatic
Dentsu Global Services
08.2018 - 08.2025
- Working for 5 years with Dentsu company as a Video Ops Analyst, Programmatic Analyst and currently taking care of video Operations for client Ben Labs (a major US advertising agency 'media technology'. Known for analytical precision and implementing innovative ad management solutions, achieving notable campaign metrics in fast-paced environments.
- Manage trafficking across DV360 & CM360.
- Provide actionable insights to optimize performance.
- Collaborate with tech & media partners to ensure smooth execution.
- Suggest improvements, monitored KPIs, and ensured alignment with client goals.
- Roles & Responsibilities
- Campaign Management
- Manage campaigns across platforms such as DV360, Xandr, to ensure full delivery and achievement of all KPIs.
- Campaign Set-up / Adops Trafficking
- End to end encryptions of the campaigns, Set the campaigns as per the orders received by the clients, like- Budget, Creatives, Frequency, Dayparting, etc.
- Daily Pacing and Campaign Health checks
- Monitor daily pacing, delivery, spend, and KPI performance for all campaigns on the DSP. Extract spend data from the DSP and compare with the pacing documents. Conduct in-depth analysis of delivery patterns at the campaign, insertion order, and line item levels to ensure optimal performance and full delivery.
- Reporting
- Prepare detailed performance reports to provide client visibility and transparency. Extract and analyze various reports such as frequency, creative, and delivery to monitor KPIs and overall campaign performance.
- Client Relationship
- Conduct regular meetings with direct partners to review campaign performance and delivery. Raise and address concerns related to delivery issues or underperformance to ensure timely resolution and optimal results.
Education
B.Com -
The University of Burdwan
Bardhaman, West Bengal01.2018
MBA/PGDM - undefined
Narsee Monjee Institute Of Management Studies
01.2023
Skills
- Campaign Management
- Campaign Set up
- Ads trafficking
- Report Analysis
- Pivot Tables
- MS Excel
- KPI Management
- Troubleshoot
- DV 360
- Invest DSP / Xandr
- CM360
- Strong communication
- Interpersonal abilities
- Collaboration
- Continuous improvement focus
Languages
English
Hindi
Timeline
Senior Analyst - Programmatic
Dentsu Global Services
08.2018 - 08.2025
MBA/PGDM - undefined
Narsee Monjee Institute Of Management Studies
B.Com -
The University of Burdwan