Summary
Overview
Work History
Education
Skills
Accomplishments
Core Competencies
Personal Information
Timeline
Generic
RAKESH SINGH

RAKESH SINGH

Lucknow

Summary

Dynamic sales professional with extensive experience at Patanjali Ayurved Ltd., driving a monthly turnover of 3.2 Cr. Proven expertise in business development and channel management, complemented by strong team leadership and strategic marketing skills. Adept at optimizing distribution networks and enhancing brand visibility to achieve significant revenue growth.

Overview

17
17
years of professional experience

Work History

AREA SALES MANAGER (EUP)

PATANJALI AYURVED LTD.
02.2024 - Current
  • Now looking VARANASI ,BALLIA,GAZIPUR,JAUNPUR,MIRZAPUR,PRATAPGARH AND SULTANPUR
  • Handling 2 TSO AND 8 TSI
  • Handling Turnover 3.2 cr per month and handling 10 DB AND 7 SS and 121 Sub Db Channel partner
  • Developing brand plan for assigned territory
  • Managing cyclic plan implementation & evaluation
  • Formulate and implement Trade Marketing & Distribution Plan
  • Continuously finding opportunities to increase Patanjali direct representation & reach, thus increasing width & depth of distribution of Marico product portfolio
  • Recommending relevant inventory management systems, processes & techniques for optimizing inventory at the warehouse level and assess optimum level at the distributor thus ensuring healthy ROI
  • Continuously acquire knowledge & understanding of industry, market construct and trade & consumer behaviour to enable development of effective plans, processes and work practices

Territory Sales Executive

Marico Ltd.
Lucknow
04.2012 - 01.2024
  • Reviewed delivery Zoning of identified markets & worked on capacity enhancement for delivery cost optimization
  • Exposure & understanding of different market scenarios & dynamics with experience across Uttar Pradesh and Handle main HQ Like LUCKNOW,KANPUR ,JHANSI ,AGRA and ALLAHABAD
  • And towords near district also i have experience like GONDA,FAIZABAD ,SITAPUR,LAKHIMPUR,RAIBARIELI,SULTANPUR,ETAWAH,MAINPUR ,UNNAO AND FARRUKHABAD.BAHARAICH
  • Handling annual turnover of Rs
  • 22 Cr
  • And looked after sales & marketing operations in the assigned territory
  • Avg looking Turn over per month 1.9 Cr
  • Leading a team of 30 VSR , 16 PSR, 7 ISR AND with 4 SD involved in sales of Marico products
  • Business Development: Ensuring to meet the given sales targets for team as well as Individual.

Sales Officer

DABUR INDIA LTD.
08.2009 - 03.2012

TSI

PIDILITE IND LTD.
Delhi
03.2008 - 08.2008

Education

Master of Arts - Sociology

Kanpur University
Kanpur University
01-2003

B.Sc. -

Lucknow University
01.2001

10 + 2 -

U.P. Board
01.1995

10th -

U.P. Board
01.1993

Skills

  • Sales & Marketing
  • Business Development
  • Channel/Distribution Management
  • Product Promotion & Launch
  • Training & Development
  • Team Management
  • Mi-net
  • Midas Operation
  • MS Office/Windows

Accomplishments

  • Won 22 times centuray achievers award.
  • Won Fastest NPLP award of SOYA CHUNK, Body Lotion, Masala Oats and Aloevera.
  • This year 7/10 times won Century award.

Core Competencies

Formulating strategies and managing sales & business development with focus on achieving predefined sales target and growth., Identifying and networking with financially strong and reliable dealers/distributors resulting in deeper market penetration and improved market share., Imparting/organising training programs for achieving pre-planned business targets.

Personal Information

Date of Birth: 12/19/80

Timeline

AREA SALES MANAGER (EUP)

PATANJALI AYURVED LTD.
02.2024 - Current

Territory Sales Executive

Marico Ltd.
04.2012 - 01.2024

Sales Officer

DABUR INDIA LTD.
08.2009 - 03.2012

TSI

PIDILITE IND LTD.
03.2008 - 08.2008

Master of Arts - Sociology

Kanpur University

B.Sc. -

Lucknow University

10 + 2 -

U.P. Board

10th -

U.P. Board

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RAKESH SINGH