Ram Patro

Building and driving Digital and Technology transformation charter for world’s largest FMCG company and 4th largest CPG company in India. Leading the agenda right from strategy, platform selection, solution design, business function engagement, implementation and driving culture.

• Building Digital Transformation Organization and Strategy.

• Driving team towards platform selection and solution designing.

• Secondary Reporting Tool -DMS/CRS/CRM/Web Analyzer/Claim Automation Tool etc – Ensure uninterrupted running & maintenance of system, a secondary sales tracking tool adopted by Unilever, Cipla & Dabur, spread across 4000+ distributors, handling a business dynamic of 2000+ SKUs and a revenue of 9000 CR+ Manage efficient support to field team and ensure continuous improvement & enhancement on the tools to ensure high adoption and enablement for sales teams and distributor partners.
• Mobility Sales Applications Product Management- SSFA, Retailer App, Supervisor App,Gate Application etc- There are multiple applications used by different roles across the sales support hierarchy. Managing the Integrating the relevant sources and bringing them together. Responsible for managing product roadmaps and encashment of these applications to enable sales & support teams’ execution.

Data Analytics-:

• Data Lake for Advance Analytics to Drive Data Led Decision Making and Analytics
• This is role very crucial function, he/she will be assisting HOS database decision-making for the entire sales Function - providing actionable insights and trends.
• Develop and execute a data strategy aligned with company objectives to support data-drivendecision-making.
• AI/MLBuilding outlets recommendation SKU/Brand engine for 1 Million+ Outlets to increase assortment growth through AI/ML technology help of external IT partner
• Collaborative approach Project Management - Prepare end-to-end digital transformation- Salesman -SSFA, Distributior-DMS, RSM/TSIs-Manager application, Key retailers- Retailer application, Trade Marketing-Scheme management tool, Commercial-Claim Management tool, MIS-Report management tool etc.
• Sales IT Support- Setting up sales helpdesk (Botree) (Altus) for Sales /Channel partner for all technical queries L1/L2/L3 and create SOPs with TAT for vendor better resolution to sales team
• Execution- Responsible business interface within the internal/external IT Transformation team and the larger sales team.

Skilled interfacing with clients, stakeholders and key decision makers on solution strategy & product offering. Adept in analyzing information system needs, evaluating user requirements, designing customized solutions, delivering strategic inputs and IT vision for implementing new technologies. Possessing in-depth knowledge in emerging technologies and latest innovations.

• From Scratch legal agreement, evaluating IT vendor, finalizing the best commercial as per industry benchmark, onboarding the vendor, preparing and converting to URS (Business requirement SSFA,DMS and other digital transformation
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• Heading Sales analytics and automation- Handling DMS, Sales force Automation, Business Intelligence and RTM from technology perspective. Working on GTM, analytics and analytics projects for Mars. All India across sales, Marketing & Supply Chain
• · Prepare end to end digital transformation- ISRs-SSFA/Channel partner-DMS/ RSM/TSIs-Manager application/Key retailers- Retailer application/Trade Marketing-Scheme management tool/Commercial-Claim Management tool/ MIS-Report management tool etc.
• · Prepare complete road map SSFA rollout for 584 ISRs beat level hygiene correction and data migration to new application platform
• · Prepare complete road map DMS rollout for OTC+FMCG channel with alignment of leadership team for 884distributors (91% business brining into System)
• · Prepare complete road map DMS rollout for wholesale channel with alignment of leadership team for 53distributors (53% organization business contribute for brining into System)
• · Setting up sales helpdesk (Altus) for Sales /Channel partner for all technical queries L1/L2/L3 and create aSOPs with TAT for vendor better resolution to sales team
• · For sales IT automation create join work plan and managing internal Stakeholder – Regional sales team/Trade Marketing/Supply chain/Finance/HR and external team-IT vendor Project service head and delivery team

• Handled the Sales analytics,Business Intelligence and DMS projects nationally from scratch.GTM from the perspective of IT.

• Digitization of all the process alongwith close coordination with finance,supply chain and other departments

• Interface between sales, marketing and customer marketing for the data management and KPI's.

• Handled all sales transformation changes in the organization and driving organizational strategy for IT projects.

• Management and deployment of DMS,SFA and technology innovations. Handling vendors and other stakeholders for IT related projects.

• Got an award for implementing online claims through DMS in Oct 20.

• Handled Project Vistaar from GTM and IT perspective and help adding 60k outlets for the organization.

CDIT-Project Management

Own and complete responsible all CDIT projects DMS,SSFA,CRM,Scheme & Revenue growth tool,Routing App, Delivery App, Supervisor App, Data Lake Atlanta, Scouting Application etc.

Own and complete responsible all CDIT sales projects in Coordination between CDIT & CD-COE team, Accountable for understanding the business needs and identify new opportunities.One point of contact for the sales team / HO team for south branch sales initiative projects.

• Project Development / Implementation / Roll Out entire south branch & Process owner of end to end DMS & SFA user requirement, URS, UAT, POC, Pilot and rollout.

• Coordinate with the Sales team very closely (GM, CCM, Sales head, ASM, SO -) for DMS/SFA ongoing releases for Application Deployment in their respective states.

• Translating business requirements into technical objectives for CDIT team and following up during testing & implementation; managing UAT testing business scenarios test case, finding BUGs and proving feedback in classroom.

• Identifying market gaps, gathering feedback from customers, finding issues in DMS system; defining, analysing, collecting stakeholder requirements, documenting & presenting the same to Sr. Project Managers.

• Outlet Master Management (COMM) – Central outlet master management.

• Ensuring Publishing Pricing / Secondary Schemes / Margins are uploaded in Unify and tested with the Sales IT and Sales Team.

CDIT Helpdesk Service Delivery

• Provided call resolution within business + IT SLA for customer DMS application + user application help desk (>98%,
  
• Conducting monthly review with Helpdesk (L1/L2) and suggesting

process improvements; monitoring the calls and sharing ticket details every MOC to avoid the delay

• Ensuring zero billing downtime for the customers (billing down for more than 3 hours to be considered for the computation); ensuring product stability by quickly resolving issues if any

2011 Feb to 2014 - Sales Rle (Shakti Rural Channel & GT Channel)