Raman Duggal
Category Manager
Bangaluru
Summary
Highly-driven Senior Category Manager with 7+ years' experience in Ecommerce, FMCG, Retail, Fintech sector with category management & sales roles. Skilled in negotiation, supplier relationship management, and developing optimal category strategy. Strong attention to detail, exceptional organizational skills, and data-driven decision making. Passionate about contributing to wider team performance and culture.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
Work History
Category Manager
www.ibo.com - A modern Retail Store Chain
Bangalore
06.2022 - Current
- Achieved revenue growth of 31% in both Hardware & 27% Tools category
- Achieved ROCE+ by pumping Profit % from 8%to 14.6%
- Improved inventory turnover by changing and deleting Removed dead inventory and brought down the assortment from 1300 to 760.
- Competitive analysis, fixing Pricing strategy, doing benchmarking and market research to stay ahead of the market
- Made Hardware category as 3rd largest category at IBO from 6 level
Founder & CEO
Hey Organic
Chandigarh
08.2020 - 12.2022
- Was running an offline organic farm.
City Sale Manager-Chandigarh(Tricity)
Oxyo Financial Services Pvt ltd
Chandigarh
08.2018 - 02.2020
- Established a new territory where given a revenue growth from 15lakh to 6Cr within 2years. That 39X growth.
- Achieved the best employee award for the year of 2018-2019
- Worked with SMEs from different segment including Auto, Chemical (POLYMERS) and pharma, IT and Electrical
- Responsible for the entire sales process from the original cold call, presentation, pricing, contracting, product delivery, and follow-up actions
- Making the road map to tackle the new region
- Sales Forecasting, Strategic execution, maintaining P&L and customer receivables
- Interview, hire, and train new employees and also plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
Asst Category Manager
Mogli Labs India Pvt ltd
New Delhi
10.2017 - 07.2018
- Handled the sourcing of Electrical, IT and Safety category
- Pushed the assortment from 600SKUs to 1800 SKUs by adding private label & new brands.
- Achieved at quarterly 1.7X revenue target of 85 lakh against of 50lakh.
- Bottomline improved by 2.7%.
- Product cataloging ,Data Analysis & online benchmarking
- Running relevant promotional campaign to generate +ROI on marketing
- Demand and Trend forecasting. Monitor and maintain inventory levels
- In depth data analysis to valuate customer behavior and need
- Relationship Management with vendors. On boarding new and relevant brands
- Market visit/field visit regularly. Manage a team of 4.
Category Manager
Industrykart.com- A B2B Ecommerce Company
Noida
02.2015 - 09.2017
- To manage and successfully drive an SBU consisting of multiple product categories over an e-commerce driven channel, while achieving targets against the KPIs as per the system
- Increased the Vendor from 61 to 340 and have also decrease in COCA by 23%.Employee retention got increased by 35%.Managed entire B2B sales of 16 people
- Handled 4 category safety , footwear, electrical and Tools generating 45% of Total org GMV.
- Enhanced ASP from 1700 to 2640 within 1year by optimizing the assortments nd brand selections
Education
Bachelor of Science - B.Tech(ECE)
Punjab Technical Univsersity
Punjab,India 06.2009 - 07.2013
MBA - Sales And Finance
Kalinga University
Raipur, India 08.2013 - 07.2015
General Management Program
IIM-Calcutta
Calcutta,India 01.2019 - 01.2020
Certificate -Supply Chain Management
S.P. Jain Institute of Management And Research
Mumbai, India 04.2018 - 09.2018
Skills
Team Management
Timeline
Category Manager
www.ibo.com - A modern Retail Store Chain
06.2022 - Current
Founder & CEO
Hey Organic
08.2020 - 12.2022
General Management Program
IIM-Calcutta
01.2019 - 01.2020
City Sale Manager-Chandigarh(Tricity)
Oxyo Financial Services Pvt ltd
08.2018 - 02.2020
Certificate -Supply Chain Management
S.P. Jain Institute of Management And Research
04.2018 - 09.2018
Asst Category Manager
Mogli Labs India Pvt ltd
10.2017 - 07.2018
Category Manager
Industrykart.com- A B2B Ecommerce Company
02.2015 - 09.2017
MBA - Sales And Finance
Kalinga University
08.2013 - 07.2015
Bachelor of Science - B.Tech(ECE)
Punjab Technical Univsersity
06.2009 - 07.2013
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