Ramana Krishnan

CriticaLog is a niche logistics provider, focussing on customised supply chain solutions, domestic air-based, and criticality-based movements

• Achieved 25% revenue growth, managing INR 20+Cr from North region over 1.5 years for a portfolio of more than 60 clients.
• Achieved a 12% growth in the national key accounts business, resulting in significant contributions to the organization's FY '22 business by over 35%
• Built a pipeline of 20+% growth in north, through new business at INR 4cr for FY '25
• Designed and implemented temperature-controlled logistics solution for pick-and-pack, storage, and distribution of gel-packed medicines across 50+ locations in India, resulting in over INR 50+ L/year revenue generation with a 25+% increase in gross margin compared to the company average.
• Implemented efficient repair-and-return system with QC department for high-end watch brand, serving the needs of over 10,000 HNIs.
• Digitized reverse QC logistic process for a major India distributor of Apple, managing over 3,000 pickups annually.
• Created digital ‘proof of delivery’ roadmap for one of the largest clients, with impact on 30,000+ deliveries/yr

Recordent is building a credit bureau for non-banking transactions, and helping businesses reduce risk & improving payment receipts from businesses

• Achieved a 10x growth in membership, successfully increasing the number of MSME members to over 3000 in various industries through effective sales and marketing efforts.
• Developed and empowered an 8-member inside sales team aimed at the onboarding of MSMEs across the nation; simultaneously established comprehensive SOPs for client assistance.
• Established successful partnerships with State & National level MSME associations driving registrations & data enrichment
• Executed multi-channel growth and branding campaigns, utilizing webinars, panel discussions, SMS, and Email platforms while operating on a tight budget.

Rubrix is an educational technology start-up using data analytics & skills assessment for detailed student portfolio for schools

• Secured ARR commitments exceeding INR 50L by selling to a diverse student population of over 8,000 across 6 institutions
• Achieved exceptional levels of parent engagement and recall through the design and administration of a key product component.
• Implemented smooth and error-free operational delivery of reports for 2500+ students by collaborating with vendors, data team, and school

Autograde is a Dubai based MSME manufacturer of vehicle speed governors, exporting across 25 countries; in primary market of commercial vehicles

• Expanded channel network by 20X to 750 dealers & 10 state distributors from 40 dealers & 2 distributors
• Successfully secured INR 3Cr of advance revenue across 9 distributors, despite facing a delay of 3 months in payment and supply.
• Grew sales by 700%, from 15,000 units/year (INR 5Cr) to 1,20,000 units/year (30Cr); market share of ~15%
• Successfully secured a long term purchase contract with Audi India, Corona Bus, and WABCO India Limited
• Built a team of 30+ reportees, led department heads; implemented KRAs, career path, CRM usage etc.
• Instituted digital marketing, telecalling for lead generation, sales funnelling, & customer satisfaction initiatives

• Successfully oversaw a budget of around 250,000 USD while leading participation in both Automechanika (Dubai) and UITP-MENA conference.
• Negotiated successful partnership with Al-Futtaim Motors for white-label manufacturing in the MENA region
• Developed go-to-market strategy for oil change machines within product portfolio through collaboration with US-based company

• Streamlined distribution of Hot Rolled Steel to MSMEs in Ludhiana market via distributor sales.
• Managed sales through distributors and ASOs responsible for a monthly turnover of INR 14Cr
• Implemented successful sales strategies and developed compelling value proposition for engaging MSMEs
• Drove a six-month revenue increase of more than INR 50+Cr, surpassing competition and securing a premium of 1.2%.
• Received recognition as the top performer in a class of 22 Marketing & Sales MTs for year 2011 and praised for rapid skill development.