Ramendra Chandra
Digital Marketing Executive
Kolkata,West Bengal
Summary
Results-driven Digital Marketing Executive with 6+ years of experience in multiple marketing disciplines, including Google Ads, Bing Ads, Linkedin Ads and SEO . Dedicated team player with excellent verbal and written communication skill. Committed to building brand presence through effective marketing strategy and optimization. Proficient in assessing market trends and customer needs to develop targeted marketing campaigns and strategies.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
3
3
Certificates
3
3
Languages
Work History
Sr paid Marketing Executive
Appitsimple Infotek Pvt. Ltd.
Ahmedabad(Remote)
09.2022 - Current
- Complete paid marketing handling of Callhippo (largest in-house product) (Google ads, Microsoft Bing ads, and Facebook ads) B2B/B2C lead generation.
- Complete Google ads and Linkedin ads handling of Controlhippo.(In-house product) B2B/B2C lead generation.
- Leveraged and scaled Google Performance Max and DSA Campaigns with effective results.
- Managing daily average ad spend of approx $1000 (per day) for the last 1.5 years.
- Run PPC campaigns targeting more than 60+ countries.
- Achieved Target for last 3 quarters ( Quarterly Customer number growth, reducing cost per customer).
- Cost per verified lead reduced by more than 55% in last 1 year.
Cost per activated customer reduced more than 30% in last 1 year. - Engage with dedicated Google account managers for account analysis and performance improvement as well as fixing stringent policy violations.
- Reduced wasted ad budget by almost $10k per month.
- Oversee preparation of marketing copy, images, videos, and other collateral required for promotion.
- Brainstorm and collaborate with other team members on content marketing strategies based on company's business goals, existing content, and chosen key performance indicators.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Generate weekly, monthly, and quarterly detailed reports ( With metrics requested by management) on ROI, Number of Qualified leads, and Number of Converted Customers (With MRR and Revenue).
Digital Marketing Executive
Ivan Infotech
Kolkata
01.2021 - 09.2022
- Complete inhouse digital marketing handling inccluding On Page SEO , site audit and coordination with developers for site health improvement and maintenance of keyword ranking.
- Training and guiding junior executives for improvements on Off Page SEO activities.
- Social media calendar planning and handling of Linkedin,Twitter, Facebook and Instagram channels.
- Handling of ads (brand awareness,account amplification, lead generation) on Google Ads, PPC, Linkedin Ads and Facebook Ads.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Oversaw marketing expenditures to meet deadlines under budget.
- Monthly content calendar planning and assigning to content writers and designers on requirement and project basis
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Monthly report sharing based on improvement for key indicators and account growth.
Digital Marketing Executive
Anderson Printing House & Andreal Technologies
Kolkata
07.2019 - 01.2021
- Complete digital marketing handling of inhouse and client projects including branding, lead generation and On Page SEO.
- Leveraged MailChimp to create and implement email campaigns and monitor performance.
- Social media monthly content calendar planning and handling across all the channels.
- Coordination with designers, video editors and writers to create effectives designs, videos and ad copies for paid campaigns and organic activities.
- B2B lead generation and branding through Google Ads, LinkedIn Ads, and Facebook Ads.
- Conversion rate optimization across all the paid campaigns.
- Coordination with the marketing and sales team on the quality of the leads for better result , high conversion and new client acquisition.
- Monthly reporting for inhouse and clients projects with data analysis and suggestions for project improvement.
Social Media Executive and Blogger
Innovative Media Services
Kolkata
06.2018 - 07.2019
- Handling Off page SEO activities like Web blog, Article, PPT, Quora,SBM, Image , Infographic,Press Release, Video and other submissions.
- Recommending On page requirement and modification to Seniors.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Complete handling of Wordpress CMS.
- Groomed and guided interns on basic digital marketing activities who were assigned under me.
- Handled Social Media Channels of company and clients to schedule posts and grow organically.
- Sharing monthly report on SEO and SMO accounts with analysis and improvement areas.
Digital Marketing Intern
Internet Marketing School
Kolkata
04.2018 - 05.2018
- Collaborated with senior team members and assisted them with the assigned tasks like keyword research, article submission , web blog optimization and updates.
- Practiced search engine optimization to maximize efforts in creating brand awareness.
- Researched interesting and relevant content to capture interest and improve site traffic.
Education
Master of Arts - English Literature
NSOU
Kolkata 02.2016 - 03.2018
Bachelor of Arts - English Literature (Honours)
Calcutta University
Kolkata 07.2009 - 07.2012
Skills
Client communication
Additional Information
- Ahref , Ubersuggest, Semrush
- Microsoft Office (Excel, Word, PowerPoint, OneNote)
- Google Analytics, Google Tag Manager, Yoast SEO
- Wordpress Dashboard Compatibility
- Canva, Buffer, Hootsuite.
Certification
Digital Marketing Certification Course(6 Months) Internet Marketing School, Kolkata
Hobbies
- Playing video games
- Travelling
- Listening to music
- Playing cricket
- Watching movies
- Learning new things
Timeline
Google Creative Ads Cerification
02-2024
AI-Powered Performance Ads Certification
01-2024
Sr paid Marketing Executive
Appitsimple Infotek Pvt. Ltd.
09.2022 - Current
Digital Marketing Executive
Ivan Infotech
01.2021 - 09.2022
Digital Marketing Executive
Anderson Printing House & Andreal Technologies
07.2019 - 01.2021
Social Media Executive and Blogger
Innovative Media Services
06.2018 - 07.2019
Digital Marketing Certification Course(6 Months) Internet Marketing School, Kolkata
05-2018
Digital Marketing Intern
Internet Marketing School
04.2018 - 05.2018
Master of Arts - English Literature
NSOU
02.2016 - 03.2018
Bachelor of Arts - English Literature (Honours)
Calcutta University
07.2009 - 07.2012
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