Summary
Work History
Education
Skills
Certification
Accomplishments
Timeline
Hi, I’m

Ramesh Pittala

Digital Marketer
Hyderabad,TG
Ramesh Pittala

Summary

Deputy General Manager experienced in planning, directing and managing company work activities, functions and operations. Documented history of facility management and operations to fulfill organization contractual obligations, quality standards and performance objectives. Provides expert direction and guidance to subordinates and formulates work plans.

Results-driven Digital Marketing Leader with over 17 years of extensive experience in practice management, operations, and team leadership. Proven track record of driving significant ROI and revenue growth through expert management of large-scale paid media campaigns across platforms such as Google Ads, Facebook Ads, SA360, and DV360. Skilled in building and scaling high-performing global teams while enhancing operational efficiency and fostering client success. Recognized for strategic thinking and deep expertise in data analytics, quality assurance, and training, complemented by a solid background in facility management and operational oversight to meet organizational goals and performance standards.

Work History

Cognizant

Deputy General Manager
07.2015 - Current

Job overview

  • Practice & Operation Management
  • Spearheaded RFP responses and upselling initiatives, securing a 50+ headcount expansion through new business from Google.
  • Developed 10+ AI-driven automation solutions using Notebook LM, APIs, Gemini Code Assist, and Looker Studio to streamline processes and improve efficiency.
  • Takes care of critical projects which are more important and complex in nature as per Google and enabled more than $500M annual revenue growth for Google.
  • Manage both Global Neon Practice from Cognizant and help Google & Cognizant in identifying the new product opportunities for Google Ads & DV360 across all regions i.e. EMEA, AMER & APAC.
  • Identifies new growth opportunities for Google in compare with other digital marketing competitors and suggested $5Billion opportunities (WIP).
  • Led successful launches & management of GMS & LCS Neon pilots, growing the team across EMEA, AMER, and APAC from 10 to 400+ in 3 years.
  • Oversaw the international rollout and BAU transition of pilot programs across key regions: Dublin, Lisbon, Shanghai along with Delhi & Hyderabad.
  • Unlocked over $180 million new revenue in 2023 through the implementation of innovative product development strategies.
  • Secured the expansion of 50+ new MoS in 2023, contributing to over $100M in additional revenue for Google.
  • Converted Code Red projects into Case Studies helped it increase 15+ HC.
  • Identified process improvement opportunities to enhance operational effectiveness and improved team productivity, resulted in 6.3 FTE saving annually.
  • Collaborated across teams to streamline processes, enabling SA360 & DV360 launch and growing the team by 50+.
  • Training & Knowledge Management
  • Managed training initiatives and SME/trainers across 4 geographies - IND, EMEA, BUE and CN.
  • Lead 75+ training batches and over 800+ associates in a span of 30 months with >85% FPY.
  • Helped in setting up the Optimization training framework - Successfully on boarded and certified >300 new hires with >95% throughput.
  • Certified 10+ trainers across the globe and built the knowledge mgmt framework.
  • Quality Lead
  • Boosted Google's external quality calibration scores from 70% to 98% in 3 quarters, driving customer satisfaction.
  • Implemented the CRISP framework for DV360 programmatic campaigns, now the standard for optimization services.
  • Participated in planning process to achieve corporate objectives..
  • Collaborated with department heads to establish goals and work plans.
  • Employed best practices and management controls to provide superior service to internal and external customers

Kelly Services

Team Lead – Programmatic
01.2013 - 07.2015

Job overview

  • Managed a team of 12 individuals supported US, Canada and LatAm PODs.
  • Helped the clients in day to day campaign optimizations for achieving desired goals.
  • Self-Managed 20+ advertisers with revenue of $32M+ across E-commerce, Travel, Telecom, and Automobile verticals, as a team it is $173M+ in 2016.
  • Grew up the revenue of large travel client by 107% though dynamic creative strategy; strategy was later deployed and replicated by team of 22 individuals.
  • Created customized dashboards based on client requirements which helped to reduce 2hrs of individual client time each week.
  • Helped in developing an excel macro to capture 22 Campaign Managers weekly revenues. It saved 3hrs of weekly manual hours.
  • Coached team members in techniques necessary to complete job tasks.

Head Digital Works

Asst. Manager - Digital Marketing
04.2012 - 01.2013

Job overview

  • Successfully scaled user acquisition for Ace2Three, an online Rummy platform, by leveraging a multi-channel digital marketing strategy.
  • Used Google Ads, Facebook, email marketing, and ad networks (Ozone Media & Komli) to achieve a 2x increase in conversions while reducing CPL by 43%.
  • Implemented strategies to mitigate ad network fraud, resulted in a 20% reduction in the organization's monthly advertising spend.
  • Measured & optimized the performance by using Google Analytics and Internal CRM data.

Havas Media

Team Lead - Search Marketing
11.2007 - 03.2012

Job overview

  • Led the comprehensive digital marketing strategy for Citibank (Indian & Singapore clients) across Google Ads, Yahoo Search Marketing & Bing.
  • Successfully managed over 10 Citibank products with a monthly budget of USD $35K.
  • Grew up the Citibank business from 1 account to 10 on increasing the conversions by 5X & reduced the cost per conversion by 67%.
  • Developed a macro-enabled competitive analysis dashboard for real-time ad ranking analysis.

Education

IGNOU

PG Diploma from Marketing Management

University Overview

Rajasthan Vidyapeeth
Udaipur, Rajasthan

BTech from Aeronautical Engineering

University Overview

Skills

  • Digital Marketing Platforms: Google Ads, Facebook Ads, Bing Ads, SA360, DV360, Google Analytics
  • Strategic Leadership: Marketing Strategy, Operations Management, Team Leadership & Development, Strategic Planning, RFPs and Upsells
  • Client & Quality Management: Client Relationship Management, Quality Assurance, Customer Engagement
  • Data & Analytics: Data-driven Decision Making, Performance Optimization, ROI Analysis
  • Training & Development: Knowledge Management, Training Program Development, SME Mentorship
  • AI Technologies: Notebook LM, Gemini, Claude, ChatGPT, Grok, Gamma, Gemini code assist & GitHub Copilot (VS Code)
  • Languages: English, Hindi, Telugu
  • Operations management
  • Organizational development
  • Market analysis
  • Customer relationship management
  • Problem resolution
  • Project management
  • Risk management

Certification

  • Prompt Engineering
  • AI Tools: Notebook Lm, Gemini, Calude, ChatGPT, Grok, Gamma
  • Vibe coding: Gemini code Assist, GitHub Copilot (VS Code)
  • Google Ads Blue Belt Google
  • DV360 & DCM (Programmatic) Google
  • Facebook Advertising
  • FACET - Trainer Certification Cognizant
  • Star - True Value Builder Cognizant

Accomplishments

Accomplishments
  • Best Service Delivery Manager December 2022 Cognizant
  • LEADING EDGE Award (Twice) March 2017 Cognizant
  • Best performer - Account Management September 2013 Kelly Services
  • Star performer (4 Times) January 2011 Havas Media

Timeline

Deputy General Manager
Cognizant
07.2015 - Current
Team Lead – Programmatic
Kelly Services
01.2013 - 07.2015
Asst. Manager - Digital Marketing
Head Digital Works
04.2012 - 01.2013
Team Lead - Search Marketing
Havas Media
11.2007 - 03.2012
Rajasthan Vidyapeeth
BTech from Aeronautical Engineering
IGNOU
PG Diploma from Marketing Management
Ramesh PittalaDigital Marketer