- MS Office
Ram Raj Ratnam
Area Sales Manager
Indore,India
Summary
Driven Area Sales Manager with 5+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Area Sales Manager & Digital Marketing
Pidilite Industries Limited
Indore, India
06.2021 - Current
- Established strong relationships with major accounts and key decision-makers to increase sales in in Madhya Pradesh & Nagpur region from 2 Cr to 2.8 Cr
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Pitched ideas for business development to executive team and gave in-depth presentations to clients using effective public speaking skills leading to 0.8 Cr of new business
- Develop Marketing campaign for digital lead generation through various platforms
- Developed and implemented brand videos for new products by liasoning with Internal & External Stakeholders
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Area Sales Manager
Henkel Adhesive Technologies India Pvt Ltd
Kolkata, India
05.2019 - 05.2021
- Managed Business Sales of 2.5 Cr for West Bengal and 7 North Eastern States by catering to Clients from OEMs, Process Plants, Railways, After Market
- Expanded market share 25% by increasing sales to Channel Partners and end users
- Develop Value Proposition Sheet for new application and customers through Plant Visits and application understanding
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Spearheaded efficient resolutions for wide-ranging customer issues to offer outstanding service and maintain high customer satisfaction.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
Assistant Manager - Operations
Adani Enterprises Limited
Ambikapur, India
07.2014 - 05.2017
- Increase in production from 1 MTPA to 5 MTPA in a span of 2 years by optimal use of mine resources & logistic
- Cost saving of 15 lacs per year by researching and conducting trial runs & implementation of design changes of crushing teeth of Surface Miner used for excavating coal P
- Prepared reports on production activities and coordinated fleet systems, overseeing fleet management software, addressing dispatch issues, collaborating with CHP and Logistics and Planning engineers
- Developed a schedule to optimize the movement of equipment related to drilling & blasting to achieve a 40% improvement in the drill & blast cycle
- Validate and approve all financial expenses in coordination resulting in100% utilization of Operational and Capital expenditure Budgets
- Identification and mapping of all existing and ongoing projects with a timeline of expected date of completion & the person responsible for each project
- Reduced the Attrition rate by 15%by implementing various Employee Engagement Schemes like Employee of the Month, Knowledge Sharing Sessions & Suggestion Schemes
Education
MBA - Sales And Marketing Education
IIM
Shillong 06.2017 - 04.2019
Bachelor of Technology - Mining Engineering
National Institute of Technology
Raipur 07.2010 - 05.2014
Skills
- Territory Management
Software
- Salesforce
- SAP
- PowerBI
Timeline
Area Sales Manager & Digital Marketing
Pidilite Industries Limited
06.2021 - Current
Area Sales Manager
Henkel Adhesive Technologies India Pvt Ltd
05.2019 - 05.2021
MBA - Sales And Marketing Education
IIM
06.2017 - 04.2019
Assistant Manager - Operations
Adani Enterprises Limited
07.2014 - 05.2017
Bachelor of Technology - Mining Engineering
National Institute of Technology
07.2010 - 05.2014
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