Ratnakar Shukla
Gurgaon
Summary
A marketer with a passion for search and storytelling that began in school, experimenting with word combinations to influence outcomes. Currently working as SEO Manager at redBus, India’s leading bus booking platform. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
7
7
years of professional experience
Work History
Manager - SEO
redBus
Bengaluru
03.2025 - Current
- Leading SEO for India bus and redRail business verticals, working closely with cross-functional teams including engineering, product, design, analytics and content.
- Taking ownership of strategic SEO improvements such as responsive design for bus and train pages, semantic HTML architecture, improved interlinking systems, and maintaining data consistency sitewide.
- Maintained leadership for bus routes intent in India and improved rankings for railways products on keywords like ‘train coach position’, ‘pnr status’ and ‘train ticket booking’ to top 3 positions, resulting in 40% increase in overall redRail traffic within a quarter.
Assistant Manager - SEO
Housing.com
Gurugram
05.2022 - 03.2025
- Owned and executed key SEO projects, from defining product specs to QA and impact measurement, across areas like SSR migration, pagination, faceted navigation, and internal linking revamp for locality and project listings.
- Improved organic market share (rankings in 1-3) of PDP (product description pages) pages of Housing.com by 30% and organic traffic by 15% on YoY level. At present, Housing has the second largest market share in PDP searches.
- Created interactive automated dashboards to get traffic & rankings data along with site health metrics like HTTP crawl errors in a single granular report on a daily basis on city and pagetype level.
- Part of REA Group.
SEO & ASO Manager
OkCredit
Gurugram
08.2021 - 05.2022
- Drove web growth at OkCredit, doubling monthly clicks (from 255K to 535K) and impressions (from 5.4M to 12.5M) within 5 months.
- Managed end-to-end content operations, coordinating with agencies and freelancers independently.
- Optimized Play Store presence through A/B testing and description updates, consistently ranking the app in the top 3 under the Business category.
SEO Manager
Testbook Edu Solutions Pvt. Ltd.
Navi Mumbai
09.2020 - 06.2021
- Led SEO strategy for SSC, Railways, and IBPS exam categories, improving average keyword rankings from 7.2 to 2.4 within six months through targeted on-page and technical optimizations.
- Collaborated with product and design teams to revamp landing pages for exams and previous year papers, resulting in a 100%+ increase in organic traffic (daily clicks grew from 60–70K to 150–160K).
- Initiated and scaled Testbook’s off-page SEO efforts from scratch, growing the domain’s backlink profile significantly, referring domains increased from 1.7K to 4.5K between Sept 2020 and June 2021.
Product Champion
NewsBytes
Gurugram
08.2018 - 05.2020
- Wrote content for technology and automobile verticals at NewsBytes. Single-handedly covered some mega events like Auto Expo 2020, EICMA 2019 and Mobile World Congress 2019.
- Performed on-page SEO activities like keyword research, schema mark-up implementation, and collaborated with the UI designer and front-end developer to get SEO-friendly landing pages.
- Worked very closely with the CEO for partnerships and outreach activity, and partnered with brands like Glance, Hotstar, Pocket Aces, and Hike.
Education
Bachelor of Technology - Computer Science Engineering
JECRC University
01.2018
XII (Senior Secondary) -
Shivedale School (CBSE)
01.2014
X (High School) -
Shivedale School (CBSE)
01.2012
Skills
- Google Analytics 4 (GA4)
- Looker Studio
- Google Search Console
- Google Tag Manager
- AppsFlyer
- GetStat
- RankWatch
- Ahrefs
- Botify
- Quattr
- SEMrush
- Screaming Frog
- Similarweb
- Technical SEO
- Data analysis
- Cross-functional collaboration
- SEO strategy
Accomplishments
- Received ‘HighRiser’ award for exceptional performance in FY 22-23 at REA India.
- Received ‘Spotlight’ award for exceptional performance in Q1, 22-23 at REA India.
- Received star performer award at Testbook for exceptional performance in Q4 2020.
Skills
Google Analytics 4 (GA4), Looker Studio, Google Search Console, Google Tag Manager, AppsFlyer, GetStat, RankWatch, Ahrefs, Botify, Quattr, SEMrush, Screaming Frog, Similarweb
Timeline
Manager - SEO
redBus
03.2025 - Current
Assistant Manager - SEO
Housing.com
05.2022 - 03.2025
SEO & ASO Manager
OkCredit
08.2021 - 05.2022
SEO Manager
Testbook Edu Solutions Pvt. Ltd.
09.2020 - 06.2021
Product Champion
NewsBytes
08.2018 - 05.2020
Bachelor of Technology - Computer Science Engineering
JECRC University
XII (Senior Secondary) -
Shivedale School (CBSE)
X (High School) -
Shivedale School (CBSE)
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