Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
CREATIVE CONTRIBUTIONS
Generic
Ravi Kudesia

Ravi Kudesia

Ghaziabad

Summary

Seasoned business leader with 25 + years of experience driving revenue generation through creative, conceptual and strategic sales and marketing campaigns across mediums; TV, digital, print, and radio. Specialize in working on both sides of the table: driving ad sales and creating branded content. Recognized in the industry for conceptualizing of channel & corporate events and branded content while delivering increased revenue and profitability and enhanced brand recognition. Adept at leading large cross- cultural teams and grooming future leaders within the team.

Overview

30
30
years of professional experience

Work History

Business Head Branded Content & Events

ABP News Network
06.2017 - 09.2025
  • Spearhead the branded content & events division for ABP’s National & Regional channels
  • Expert in creating innovation in communication for brands in television & digital mediums
  • Own the P&L responsibility and deliver 50+% YoY profitability
  • Grew the division revenues by 100% in 5 years
  • Strengthened ABP Network’s digital portfolio by conceptualizing an upcoming e-gaming project

Branch Head North & East – Branded Content

Times Network
12.2008 - 06.2017
  • Have been Instrumental in creating IP's for TIMES NOW & ET NOW
  • Played a stellar role in setting up the content marketing & native advertising revenue streams
  • Built, trained & nurtured a high-calibre content marketing and media planning team
  • Grew the division to contribute 15% of the Times TV Network’s topline while maintaining 50% profitability

Regional Head North (E 24 & Radio Dhamaal)

BAG Films Pvt. Ltd.
06.2008 - 12.2008

Regional Head - Sales

Filmy
07.2007 - 05.2008

Deputy Chief Manager - Special Projects

The Times of India
09.2006 - 07.2007

Manager - Ad Sales

Star News
01.2005 - 09.2006

Deputy Manager - Media Sales

Red FM
04.2003 - 01.2005

Deputy Manager

The Indian Express Newspaper (BBY) Ltd.
03.1996 - 04.2003

Education

PG Diploma - Business Management

IIL
Chennai, India
01.1997

BBA - Commerce

Delhi University
New Delhi, India
01.1994

Skills

  • Sales and marketing strategy
  • P&L Management
  • Communications Strategies
  • New Revenue Streams
  • Cross-functional team management

Websites

Accomplishments

Road Safety Index with Maruti Suzuku India Ltd, an initiative with Times Now which got appreciated by honorable Supreme Court of India.


Conceptualized Industry first Election Conclave for ABP Ganga on a running train during UP Election which won accolades at Indian Television Awards


Instituted the first language agnostic thought leadership Summit on a Hindi & Regional News network " Ideas of India" - 4 successful seasons


First Musical IP created for Hindi News Platform "Roots & Rhythm"


First Women's Cricket Talent Hunt organized by a Hindi News Network which provided 2 players for the Indian Women's Cricket team & Womens IPL





Timeline

Business Head Branded Content & Events

ABP News Network
06.2017 - 09.2025

Branch Head North & East – Branded Content

Times Network
12.2008 - 06.2017

Regional Head North (E 24 & Radio Dhamaal)

BAG Films Pvt. Ltd.
06.2008 - 12.2008

Regional Head - Sales

Filmy
07.2007 - 05.2008

Deputy Chief Manager - Special Projects

The Times of India
09.2006 - 07.2007

Manager - Ad Sales

Star News
01.2005 - 09.2006

Deputy Manager - Media Sales

Red FM
04.2003 - 01.2005

Deputy Manager

The Indian Express Newspaper (BBY) Ltd.
03.1996 - 04.2003

PG Diploma - Business Management

IIL

BBA - Commerce

Delhi University

CREATIVE CONTRIBUTIONS

  • Channel IPs | Branded Campaigns | Corporate Events
  • ABP NEWS NETWORK
  • ABP News:
  • Ideas Of India (4 editions)
  • Roots & Rhythms Music Concert
  • Women’s Cricket Talent Hunt
  • ABP Ananda:
  • KyberPass - A food festival series set in west Bengal
  • Shera Bengali- Recognizes contributions of Bengalis
  • ABP Majha:
  • Majha Samman Puruskar
  • Bappa Majha
  • Majha Vision - Maharashtra political discourse
  • ABP Asmita:
  • Asmita Samman Puruskar - Ode to notable Gujaratis
  • VidhanSabha Express - Elections special
  • ABP Ganga:
  • Chunaav Kranti Express - Election conclave in a moving train
  • NAARI: First Women Awards show on a regional channel
  • TIMES NETWORK
  • Power of Shunya - DuPont Int’l (Global).
  • Walk For Health - Max Bupa Walkathon
  • Leaders of Tomorrow - Indiamart.com
  • India Road Safety Mission - Maruti Suzuki India Ltd.
  • Runway to Success - Lufthansa
  • True Legends - Pernod Ricard
  • Food Safety Campaign - Tetrapack
  • Education Evangelist
  • Digital India Summit - 2014
  • RED FM
  • Launched a music album with Mawana Sugar - a first in the radio industry
  • The Indian Express Newspapers
  • Flagbearers of the Nation - a full page advertorial concept

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