Dynamic Vice President with a proven track record at CarYanams.com, excelling in business development and channel management. Spearheaded a franchise model, achieving significant market penetration. Adept at team leadership and P&L management, driving a 315% YoY growth in multiple states while fostering strong dealer relationships.
Overview
17
17
years of professional experience
Work History
General Manager
Cars24 Services Pvt Ltd
08.2025 - Current
Handling West & South India Market.
Handling Premium Cars market.
0 to 43Cr journey in 6 months.
New business open like DCF, Warranty and buyside.
PnL level profitable from day one. (currently 1.20% EBITA level positive - 52L)
VICE PRESIDENT I
CarYanams.com
04.2024 - 08.2025
Develop App (IT).
Handling marketing for leads, company promotions.
Market tie-up, like new car dealers and used car dealers.
Warranty business started, insurance tie-up with Policy Bazaar, finance tie-up with Ruppy (Cardekho.com).
Started C2B, B2B, and classified business.
Franchisee model launched and started 12 franchisees in Gujarat.
Pitching to various investors for funding.
A new start-up has started handling the sketch.
VICE PRESIDENT II
Sheerdrive.com
01.2024 - 04.2024
Handling C2B business in India.
Launch the Warranty and Insurance business.
CITY MANAGER I
OLX Autos
12.2019 - 12.2023
Responsible for the performance, people management, and communication of the business.
Managing P&L for Gujarat and MP for C2B and B2B business by leading from the front with a team of 82.
Managing relationships across used car dealers and OEM dealers.
I am responsible for training in my team.
Encouraging and maintaining a positive working environment.
I have joined as a Channel Lead in Ahmedabad, and after two years, I was promoted to City Manager of Gujarat and MP.
Opened four new cities, like Surat, Vadodara, Bhopal, and Indore.
YoY business growth is 315% in my states.
Best CL award in FY 2020-2021, all India.
CLUSTER HEAD I
Mahindra First Choice Wheels Ltd
06.2017 - 12.2019
Responsible for the performance, people management and communication of the business.
Responsible for increase in Exchange Penetration and Dealership Revenue.
Responsible for 3 states in which 18 area manager and 3 state head reports to me.
Handling portfolio of 4-wheeler, 2-wheeler business and direct market for warranty business and accessories.
Responsible for coordinating with all Dealer Principal and my team, also coordinating with my company’s AVP & marketing head for various reports.
Responsible for managing new car dealer as well as used car dealer both for Exchange parameters, vehicle procurement, and auction, also handling the finance and auction part of the company.
Responsible for handling warranty and various parameters.
Responsible for handling 20 dealers in Gujarat, MP, CG & Vidarbha with a team of Area Manger under me.
Responsible for coordinating activities to boost the retails.
Encouraging and maintaining a positive working environment.
I have joined as a Channel Lead of Gujarat and after 6 months promoted as a cluster head.
Opened 4 new cities in my states.
YoY business growth is 160% in my states.
Best CL award in FY 2017-2018, all India.
Launched new business of 2 wheeler (tie-up with Mahindra 2-wheeler & Jawa).
Launched new business of pilot in my zone.
AREA MANAGER I
Mahindra First Choice Wheels Ltd
03.2014 - 03.2016
Identify prospective market and network gap analysis.
Plan and review the monthly and weekly targets for the assigned area.
Monitor and performance review of X-Mart Champions and stores.
Reduce dealer attrition and dealer team training.
Relationship management with the M&M team, dealers, NCDs, DSAs, and procurement channels.
Achieved the ‘Speed Award’ for the highest warranty sales achievement in Q3 2015-2016.
Exchange penetration increased from 32% to 38%.
50% growth in used car sales, and 30% growth in warranty sales.
Achieved the ‘Bangkok Dekho’ scheme.
1st year (FY 14-15) - awarded as the best area manager in the West Zone.
I joined Mahindra First Choice Wheels Ltd in March 2014 as a Territory Manager, and in August 2015, I was promoted to Area Manager.