Razat Sharma

As Area sales manager, responsible for driving product sales across all channels in Greater Punjab region ( Punjab, Himachal and J&K)

Key responsibilities include

Sales and Performance Targets

• Analyze sales data and market trends to spot opportunities.
• Present weekly results and performance feedback to senior leadership.
• Focused on local sell-out execution, coached brand experts, and analyzed market data.

Team Leadership and Training

• Lead, coach, and motivate in-store Dyson Experts and Stylists.
• Conduct regular store visits and meaningful 1-on-1 performance reviews.
• Deliver product training sessions for retail staff and vendor events.

Partner and Relationship Management

• Build strong ties with store managers, franchisees, and retail partners.
• Ensure visual compliance and high standards across all Dyson displays.
• Maintain deep knowledge of Dyson tech and competitor product lines.

• Leading a team of 28 members including 7 PSRs, 19 BAs, and 2 Supervisors. Number of distributors- 2, Key accounts- 2, Business Volume2 crore monthly Area- Panchkula and Zirakpur.
• Responsible for Primary & Secondary Sales, product display and availability in the respective market.
• Developed and implemented sales planning and forecasting strategies, overseeing administration and supervision to meet business objectives.
• Monitored competitor activity and tracked daily sales to evaluate effectiveness of secondary schemes, informing strategic adjustments.
• Addressed market challenges with real-time resolutions to facilitate business growth and maintain smooth operations in each territory.
• Oversaw primary and secondary sales, ensuring product display and availability in the respective market.
• Conducted on-the-job training for the sales team with an emphasis on distributor stock and FIFO maintenance.
• Ensuring the execution of Trade activities like branding, merchandising and visibility in the territory through banners, posters, boards, product sampling on a regular basis. Handled Channel Sales, Distribution Activity, Distributors, Super Stockiest, and Sub stockiest and Retailers handling. I am responsible for Primary & Secondary Sales, product display and availability in the respective market.
• Developed efficient route plans to optimize delivery schedules and reduce travel time., DB Claim and ensuring timely deliveries & Payment and stock availability in the market & DB point as well. Handling coverage expansion, brand awareness. Retail Audits, Sales tracking of top multi brand retail outlets on monthly basis. Responsible for availability and visibility of all brands & SKU of the Product.

• Manage Primary & Secondary for General Trade for Food & Personal Care as per company target, Increase Market size & Coverage of Outlet, Ensure distribution across Retailers & Wholesalers, drive numeric distribution & manage various loyalty programs that are running in wholesale/retail & maximize the sales from the program's parties.
• Expanded coverage of market and outlets by identifying potential areas for growth., Developed a sales force trained specifically for each channel to improve effectiveness., Implemented strategies to improve operational efficiency within the organization., Aligning Sales structure & developing required skills set, Managed and optimized warehousing space for better inventory control and accessibility., planning and managing distributor sales force, managing distributor claims & implementation of S&D planning. Educating and training customer groups and sales force to enhance business efficiency. Monitoring sales focus, brand input plans, stock control, market knowledge, competitive feedback, WD operations, Ensured adherence to the company's code of conduct among all employees. & statutory compliance.
• Managed client relationships to foster loyalty and repeat business.
• Conducted market research to identify new sales opportunities and trends.
• Collaborated with marketing teams to develop effective promotional strategies.

• Manage Primary & Secondary for General Trade for Food & Personal Care as per company target, Increase Market size & Coverage of Outlet, Ensure distribution across Retailers & Wholesalers, drive numeric distribution & manage various loyalty programs that are running in wholesale/retail & maximize the sales from the program's parties.
• Increasing market/Outlet Coverage, Channel specific trained sales force, building efficiency, Aligning Sales structure & developing required skills set, warehousing space, planning and managing distributor sales force, managing distributor claims & implementation of S&D planning. Educating and training customer groups and sales force to enhance business efficiency. Monitoring sales focus, brand input plans, stock control, market knowledge, competitive feedback, WD operations, code of conduct & statutory compliance.
• Drive Numeric Distribution & expand new outlets & Claim Management Execute high-class visibility as per defined norms across retail outlets & Wholesalers, Manage inventories, FIFO, freshness of stock & Inventory Health Index as per company norms, To ensure continuous availability and regular rotation, Take care of route operations, To create secondary claim to the company, To promote in shop activities.
• Managing Distributors/Dealer Return on Investment (ROI) by rationalizing Investments and driving his secondary sales.