Reuben Anthony
Mumbai,Maharashtra
Summary
Ad Tech Professional with over a decade of expertise in campaign management, customer success, and advertising operations. Proven ability to lead high-performing teams, optimize complex workflows, and deliver exceptional results for global brands. Skilled in fostering client relationships, driving revenue growth, and aligning strategies with business objectives. Adept at using data analytics and cross-functional collaboration to enhance performance and streamline operations.
Overview
17
17
years of professional experience
Work History
Senior Customer Success Manager (India)
Spotify
Mumbai
10.2024 - Current
- Oversee end-to-end campaign management, focusing on strategic media planning and upselling opportunities
- Conduct quarterly business reviews to align campaign performance with client objectives
- Manage client accounts including Raymond, Skechers, Converse, Asian Paints, JSW, and UltraTech, driving significant revenue growth
Campaign Management Lead (India)
Spotify
06.2023 - 09.2024
- Built and led a team of seven Campaign Managers, enabling efficient handling of high-profile clients like Google, Netflix, Meta, Amazon Prime, and many more
- Improved campaign success rates by troubleshooting delivery issues and collaborating with Product and Engineering teams
- Managed $80-100k monthly ad credit revenue for top music labels, providing actionable insights to boost ad performance
- Evaluated existing change management frameworks, identifying areas for improvement and refining methodologies accordingly.
- Built strong relationships with cross-functional teams, fostering collaboration and streamlined decision-making throughout change initiatives.
Campaign Manager
Spotify
11.2020 - 05.2023
- Managed over 1,500 campaigns across Direct, PG, PMP, and OMP formats, exceeding client expectations for campaign delivery and performance
- Streamlined internal processes, providing actionable insights for continuous improvement.
Manager (Ad Operations)
Zapr Media Labs
03.2019 - 06.2020
- Led campaign operations, ensuring timely execution and revenue optimization for publisher inventory
- Collaborated on pre-sales proposals, securing new clients and expanding business opportunities
Ad Operations Manager (QA)
Zapr Media Labs
05.2018 - 02.2019
- Maintained high standards in campaign delivery, addressing escalations and ensuring flawless execution
Analyst (Ad Ops)
Zapr Media Labs
08.2017 - 04.2018
- Streamlined end-to-end campaign processes, improving efficiency and maximizing client ROI
Consultant (Campaign Management)
Synechron Technologies
03.2017 - 07.2017
- Managed campaign migration to AppNexus, ensuring seamless platform transitions
Campaign Manager
Glam Media
05.2014 - 10.2016
- Delivered high-quality campaigns with a focus on optimization and client satisfaction
Technical Support Executive (Ad Ops)
Cybage Software
02.2012 - 01.2014
- Provided ad trafficking support for MSN US and Canada
Senior Associate (Operations)
WNS Global Services
05.2008 - 02.2012
Education
Bachelor of Science - Mathematics
Poona College
PuneSkills
Strategic Media Planning
Campaign Management
Client Relationship Management
Revenue Growth & Upselling Strategies
Data Analytics & Performance Insights
Team Leadership & Talent Development
Technical Troubleshooting & Process Optimization
Project Management
Timeline
Senior Customer Success Manager (India)
Spotify
10.2024 - Current
Campaign Management Lead (India)
Spotify
06.2023 - 09.2024
Campaign Manager
Spotify
11.2020 - 05.2023
Manager (Ad Operations)
Zapr Media Labs
03.2019 - 06.2020
Ad Operations Manager (QA)
Zapr Media Labs
05.2018 - 02.2019
Analyst (Ad Ops)
Zapr Media Labs
08.2017 - 04.2018
Consultant (Campaign Management)
Synechron Technologies
03.2017 - 07.2017
Campaign Manager
Glam Media
05.2014 - 10.2016
Technical Support Executive (Ad Ops)
Cybage Software
02.2012 - 01.2014
Senior Associate (Operations)
WNS Global Services
05.2008 - 02.2012
Bachelor of Science - Mathematics
Poona College
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