Ripunjoy Sonowal
Summary
Product Manager with experience driving growth in the education loan segment at ICICI Bank. Skilled in channel management, stakeholder coordination, and process optimization. Strong foundation in product strategy, with a focus on data-driven decision-making and customer-centric improvements.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Product Manager
ICICI Bank
Mumbai
05.2024 - Current
- Led 37% YOY growth in the outbound channel, outperforming the overall product growth of 22% in FY25
- Managed 5 channel partners including IDP, Senbonzakura, Leverage Edu and others, achieving an 11% cumulative growth, with individual performance improvement up to 50%
- Drove ₹500+ Cr in disbursements through 5 partners, contributing ~12% of total education loan disbursements in FY 25
- Streamlined the new consultant onboarding process, reducing the turnaround time (TAT) by successfully onboarding 5 new channel partners, enabling competitive market reach
- Supervised the call center BPO operations, ensuring effective lead fulfilment from DSAs by effectively tracking the productivity of 6 BPO members
- Led consultant engagement and market research initiatives, including a survey of 4000 education loan customers (1000+ responses) to assess job outcomes and refine study-abroad product offerings
- Optimized the end-to-end lead fulfilment journey and query resolution for 5+ partners ensuring seamless coordination between consultants and sales team
Sales and Marketing Intern
Teachnook
05.2023 - 07.2023
- Achieved a 5% customer conversion rate by implementing improved and innovative E-Marketing strategies
- Engaged with 500+ students, gauged job market requirements & crafted course offerings to bridge critical skill gaps
- Studied 400+ customers' post-purchase responses for valuable feedback & satisfaction evaluation
- Surpassed the designated sales target by 15%, by onboarding a total of 25 new customers
Market Research Intern
M/s Vardhan Consulting Engineers
03.2022 - 05.2022
- Prepared and presented the project, 'Detailed marketing plan for an e-learning platform'
- Performed external benchmarking of 7 existing E-Learning platforms and surveyed 500+ students to understand and gauge the product requirement and offering gaps
Education
MBA -
Indian Institute of Management
Ranchi03-2024
B. Com (Hons.) -
Shri Ram College of Commerce
New Delhi01.2021
Class XII - CBSE
Delhi Public School
Duliajan01.2018
Class X - SEBA
St. Xavier's Hr. Sec. School
Duliajan01.2016
Skills
- MS Excel
- Data Analysis
- MS PowerPoint
- Financial Analysis
- Channel Management
- Strategic Partnerships
- Corporate Communication
- Stakeholder Management
Certification
Certified in a Sales & Marketing Leadership Program on Product Management, 2022
Accomplishments
- V K Bhalla Gold Medallist for scoring the highest in Financial Management at SRCC, 2021
- Received the Anundoram Borooah Award for excellent performance in HSLC, 2016
Extracurricular Activities
Competed and achieved the top 2 positions in several inter-college Indian Classical Choir Competitions
Awarded the degree of Sangeet Prabhakar from Prayag Sangeet Samiti, Allahabad, with 1st division
Hobbies and Interests
Singing | Playing Guitar | Listening to music | Cooking | Reading Novels | Travelling
Positions Of Responsibility
President, Chief Coordinator | Aarohan- The Indian Music Society, SRCC, 2019-21
- Led a team of 40+, represented SRCC in 20+ contests, and mentored 15+ students, overseeing admin and PR
- Organized Aarohan's annual concert 'Bandish 5.0' with over 750 attendees, managing a budget of ₹25,000
Asst. Cultural Secretary, All Assamese Students' Association, New Delhi, 2019
- Organized the annual festival of Bihu, 'Bohagi Utsav,' in April '19 with a footfall of over 5,000 people
Personal Information
- Age: 25
- Gender: Male
Timeline
Product Manager
ICICI Bank
05.2024 - Current
Sales and Marketing Intern
Teachnook
05.2023 - 07.2023
Market Research Intern
M/s Vardhan Consulting Engineers
03.2022 - 05.2022
MBA -
Indian Institute of Management
B. Com (Hons.) -
Shri Ram College of Commerce
Class XII - CBSE
Delhi Public School
Class X - SEBA
St. Xavier's Hr. Sec. School
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