Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Riyaz Indikar

Riyaz Indikar

Bengaluru,KA

Summary

Results-driven marketing professional with comprehensive experience in digital campaigns and data analytics. specializing in Paid Media and Display Advertising with strong track record of driving successful campaigns and leveraging data-driven strategies.

Strong understanding of managing client relationships and delivering measurable results. Proven ability to drive impactful marketing strategies and boost brand presence through targeted digital efforts. Known for strong teamwork and adaptability, ensuring project success and alignment with business goals.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Sr. Consultant – Account Strategist (Paid Social)

MarketStar Pvt. Ltd.
02.2022 - Current
  • Campaign Set Up
  • Plan & execute display ad campaigns for global brands
  • Set up creative tracker based on media plans to setup new campaigns
  • Setup & QA of campaigns before launch for successful advertiser onboarding
  • Campaign Strategies
  • Analysing the performance metrics and providing insights and data driven strategies.
  • Provide insights & recommendations to improve campaign performance for maximum ROI, cross selling & upselling.
  • Reporting & Analysis
  • Reporting & analysis: Weekly performance reports, Quarterly Business Reports, Post Campaign Analysis, Wrap reports, End of campaign one pagers
  • Client Servicing
  • Collaborate with Account Managers, Client Partners & Implementation teams
  • Research & Develop brand recognition & reputation strategies.
  • Brand measurement & Sentiment analysis tools like Spiketrap, Andrelytics, Brandwatch, Commscore, GWi etc.
  • Campaign Optimization
  • Experience with various campaign types: Conversions, App Installs, Traffic, Awareness, etc.
  • Understanding of ad formats: Text, Image, Video, Carousel, Dynamic Product Ads
  • Monitor budget pacing & campaign performance to ensure delivery goals
  • Bid recommendations, budget reallocation & creative/assets performance analysis.
  • Tools & Proficiency
  • Expertise in analytics tools, media measurement, and brand safety tools
  • Proficient in Salesforce, JIRA, Google Suit & Microsoft Office, Ad Platforms, Looker Studio
  • Enhanced client satisfaction by developing customized account strategies tailored to their unique needs.
  • Led regular client meetings to review progress, address concerns, and strategize future campaigns for continued growth.
  • Conducted thorough market research to uncover insights that informed strategic recommendations for clients'' businesses.
  • Proactively identified potential risks within accounts and developed mitigation strategies to minimize impact on deliverables.
  • Optimized budget allocation across multiple channels based on performance metrics, ensuring maximum return on ad spend for clients.
  • Established strong relationships with key stakeholders, fostering long-term partnerships and increased business opportunities.
  • Managed a diverse portfolio of accounts, consistently meeting or exceeding performance targets and expectations.
  • Mentored junior team members, providing guidance and support in their professional development as account strategists.
  • Delivered compelling presentations showcasing the value of our offerings, resulting in new business wins and increased market share.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Tracked key performance indicators to measure success of campaigns.
  • Tracked key metrics and developed spreadsheets and data models.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Devised data visualization dashboards to make complex data more accessible to stakeholders.
  • Analyzed data trends to identify areas for improvement and implement targeted initiatives that drove positive outcomes.
  • Collaborated with cross-functional teams to ensure seamless delivery of services, resulting in improved client retention rates.
  • Evaluated campaign performance and provided actionable insights for optimization, driving higher return on investment for clients.

B2B Marketing Manager

Tarkett DESSO (DESSO European Flooring)
02.2021 - 02.2022
  • Delivered product presentations and specifications to design fraternities, and project management consultants. (under payroll of classic floorings & interiors pvt ltd.)
  • Got the product specified for upcoming projects to IT and Blue-Chip companies, managing sales, project initiation to completion.

Ecommerce Manager – Digital Marketing

Royaloak Incorporation
02.2020 - 02.2021
  • Managed social media posting across PAN India store network for new and existing products.
  • Created product content/specifications and cataloged products for Amazon and Flipkart.
  • Onboarded sellers for Royaloak’s e-commerce platform.
  • Monitored website visitor analytics and competitor site activity.
  • Set up and optimized Google My Business profiles for all branches nationwide.
  • Trained and managed the online sales team for outbound calls.

Key Accounts Manager

Monarch Ergo Pvt. Ltd.
01.2018 - 01.2020
  • Managed relationships for ergonomic seating product lines, working with creative consultants to strengthen brand communication.
  • Conducted market research, provided weekly/monthly reports and sales forecasts.

Executive – Sales & Marketing

SFO Muscat LLC
06.2014 - 05.2018
  • Managed business development and promotion for global and in-house brands.

Education

Bachelor of Business Administration -

Kuvempu University

Pre-University College - undefined

MES PU College

Secondary Education - undefined

St. Anthony’s School (Don Bosco Institution)

Skills

  • Competitive analysis
  • Performance metrics analysis
  • Excellent communication
  • Microsoft office
  • Microsoft office proficiency
  • Client relationship management
  • Analytical thinking
  • Digital marketing
  • Social media strategy
  • Digital media
  • Marketing analytics
  • Branding
  • Presentation skills
  • Marketing strategies
  • Campaign management
  • Brand promotion
  • Target audience analysis
  • Analytics reporting
  • KPI tracking
  • Paid advertising
  • Google analytics
  • Google ads

Certification

  • Digital Marketing Mastery, DigiPerform Institute, Bangalore
  • Google Ads Display Certification
  • Amazon Trained E-Commerce Specialist
  • Advanced Excel, MIS Reporting & Data Analysis
  • Google Data Studio / Looker Studio Certification

Timeline

Sr. Consultant – Account Strategist (Paid Social)

MarketStar Pvt. Ltd.
02.2022 - Current

B2B Marketing Manager

Tarkett DESSO (DESSO European Flooring)
02.2021 - 02.2022

Ecommerce Manager – Digital Marketing

Royaloak Incorporation
02.2020 - 02.2021

Key Accounts Manager

Monarch Ergo Pvt. Ltd.
01.2018 - 01.2020

Executive – Sales & Marketing

SFO Muscat LLC
06.2014 - 05.2018

Pre-University College - undefined

MES PU College

Secondary Education - undefined

St. Anthony’s School (Don Bosco Institution)

Bachelor of Business Administration -

Kuvempu University

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Riyaz Indikar