Rohit Pandey
Gurugram
Summary
I am a Programmatic Specialist who finds genuine satisfaction in solving the 'puzzle' of digital media. My approach to DV360 is built on a balance of technical curiosity and a commitment to my clients' bottom line. Whether it’s refining a custom bidding strategy or carefully managing PMP inventory, I focus on the small details that lead to big results. I enjoy the fast-paced nature of agency life and take pride in being a reliable teammate who translates complex programmatic data into clear, honest, and successful outcomes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Analyst
Cognizant Technology Solution
Gurugram
05.2023 - Current
- Specialised in DV360 campaigns using advanced audience targeting and automated bidding to drive increased ROAS and reduced CPA. Majorly handling campaign not spending and campaign not performing issues.
- Scaled brand reach through management of PMP/ Programmatic deals and correct targeting and pacing.
- Specialise in Google Analytics 360 Reporting and analysis & Google Tag Manager preview support.
- Collaborate with cross-functional teams including product for campaign planning and execution.
Senior Advisor
Accenture
03.2022 - 05.2023
- Analysed Google Pixel devices advertising performance, focusing on performance feedback and suggestions for the device improvements.
- Conducted comprehensive data analysis.
- Engaged with customers via phone, email, and chat to provide timely, actionable solutions.
- Worked with global teams to align goal performance insights for continuous improvement.
Freelancing With Event Marketing Companies
02.2017 - 03.2021
- Exceeded customer satisfaction by finding creative solutions to problems.
- Worked with cross-functional teams to achieve goals.
Education
Bachelor of Commerce - English
University of Allahabad
Prayagraj12th - ICSE
Boys' High School & College
Prayagraj10th - ISC
Boys' High School & College
PrayagrajSkills
- DV360
- Google Adwords
- Google Analytics 360
- CM360
- BigQuery
- Communication
- Training
- Advanced Excel
- Google Sheets
- Campaign Optimization
- Performance Tracking
Certification
- Google Analytics
- Google Ads
- Google Tag Manager
- Google Ads Apps
- Google Ads Search
- Google Analytics (Google Skillshop)
- Google Ads (Google Skillshop)
- Google Tag Manager (Udemy)
- Google Ads Apps (Udemy)
- Google Ads Search (Google Skillshop)
Personal Information
- Date of Birth: 10/09/94
- Gender: Male
- Marital Status: Unmarried
Languages
- Hindi
- English, C2, Proficient
- Hindi, C2, Proficient
Languages
English
Proficient
C2
Hindi
Proficient
C2
Timeline
Digital Marketing Analyst
Cognizant Technology Solution
05.2023 - Current
Senior Advisor
Accenture
03.2022 - 05.2023
Freelancing With Event Marketing Companies
02.2017 - 03.2021
Bachelor of Commerce - English
University of Allahabad
12th - ICSE
Boys' High School & College
10th - ISC
Boys' High School & College