Rohit Thorat
Senior Product Manager
Noida
Summary
Building Brands from Products!
Senior Product Manager with 4+ years of taking products from concept to launch across Automobile & Smartphones Industry. Highly skilled in Identifying customer needs, Product roadmap development and Working across teams to meet the targeted Quality, Cost & In time delivery.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Senior Product Manager
Lava International
Noida
06.2023 - Current
- Heading Blaze Series (biggest product portfolio of organization) with aim of ensuring value driven 5G affordable to everyone.
- Defining detailed PRD, creating wireframe & working with CFT consisting of Designers, Developers & Quality towards mapping customer experience & bringing a product to life.
- Instrumental in keeping Amazon product rating 4+ across products and increasing market share of Blaze series from 0.2% to 1.8% in 2 years
- Drafting Design Documents, User experience surveys and focus group goals for in-production and finished products.
Product Development Manager
Lava International
Noida
10.2021 - 05.2023
- Defining product requirements & identifying potential opportunities through first hand interaction with customers & current competition offerings analysis
- Initiating continuous iterations & experimentations with multiple solution ideas and testing them using MVPs, prototypes etc
- Building product roadmaps to help guide product development processes and align with overall business goals.
- Managed product lifecycles by monitoring product research, development and determining EOL.
- Oversaw development of more than 5 new products each year.
Deputy Manager
TVS Motors
04.2019 - 09.2021
- Initiating & Owning Annual Product Launch Roadmap for 3 different categories (Commuter Motorcycles, Scooters & Electric Vehicles) & 8 products at TVSM through competition benchmarking and understanding the needs of both customers and non-customers
- Driving complete product experience across product's journey for 2 new products (Jupiter 125 & Raider) & 15 new variants right from product research, defining product requirements, positioning, naming, cost vs value analysis, Brand key etc to appropriate price-feature-variant mix, GTM Strategy & post launch customer complaints redressal
- Analyzing Voice of Customer (VOC) and working with cross functional teams ( Sales, Service, Legal, R&D,Design, Program etc.) & external agencies to develop strategies for Product's success.
- Identification of key trends through both primary research & analysis of various Market Research reports.
- Mapping Customer experience on TVS Connect Apps
- Instrumental in increasing market share by 1.5% in 1 year for TVS in scooter category through launching 5 new variants for respective customer groups
- Managing & Optimizing budgets for New Product Development activities related to customer research, concept experimentation, product testing etc.
Application Development Analyst
Accenture
Mumbai
07.2014 - 05.2017
- Worked towards providing customised solutions and making customer facing websites user friendly for a leading banking client of U.S.
- Part of team responsible for integrating software components into fully functional software system and executing full life cycle software development through SSRS (SQL Server Reporting Services)
- Provided inputs towards formulating strategy for improving retention period of employees and geographic locations to be focused on during recruitment, while working with team having Accenture HR as client.
Education
MBA -
Indian Institute of Management
Tiruchirappalli, Tamil Nadu 07.2017 - 03.2019
B.Tech -
Vishwakarma Institute of Technology
Pune, Maharashtra 07.2010 - 06.2014
Skills
Product Roadmap
Accomplishments
Received Super Star Award for successful introduction of Blaze Series in FY22-23.
Timeline
Senior Product Manager
Lava International
06.2023 - Current
Product Development Manager
Lava International
10.2021 - 05.2023
Deputy Manager
TVS Motors
04.2019 - 09.2021
MBA -
Indian Institute of Management
07.2017 - 03.2019
Application Development Analyst
Accenture
07.2014 - 05.2017
B.Tech -
Vishwakarma Institute of Technology
07.2010 - 06.2014
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