ROHIT SONI
Sales Associate
Jabalpur,M.P.
Summary
Results-driven sales and marketing professional with over 14 years of experience in key account management and business development. Proven track record of driving growth for renowned brands such as VIVO, ITEL, PANASONIC, KONKA, and SPICE. Core competencies include channel management and customer relationship management, with a focus on building long-lasting client partnerships. Aiming to leverage extensive expertise to contribute to innovative market strategies in a dynamic organization. My expertise includes effective planning, execution, new business development, competitor analysis, and targeted sales and marketing, consistently surpassing set objectives. I significantly contributed to team initiatives and business enhancements through strategic planning and effective communication in my previous role. I am forward-thinking, keeping abreast of industry advancements, and I am known for making impactful and collaborative decisions.
Overview
2
2
Languages
3
3
Certifications
16
16
years of professional experience
Work History
Assistant Manager – Channel Sales & Retail Marketing - MP CG
Noise, Nexbase India Pvt. Ltd.
07.2023 - 05.2026
- Led end-to-end regional sales operations across Madhya Pradesh & Chhattisgarh, streamlining channel performance and consistently achieving aggressive monthly growth targets.
- Formulated and executed data-backed sales strategies that enhanced distributor network performance and elevated retail conversion rates.
- Delivered sharp competitive intelligence through regular market analysis—refining pricing models, promotional timing, and territory allocation to outpace key rivals.
- Built high-impact B2B partnerships with distributors and retail chains, expanding reach across under-penetrated zones and driving sustained revenue increases.
- Reinforced channel efficiency by implementing a retail engagement framework, improving service quality, market feedback loops, and loyalty across retail touchpoints
Assistant Manager – Channel Sales & Retailer management – Bhopal, Sagar Zone.
Itel Mobiles
04.2023 - 04.2023
- Oversaw sales and retail operations for smart gadgets and TVs across the Sagar Zone, covering 1,300+ retail outlets in key districts including Sagar, Bina, Raigarh, Damoh, Panna, Tikamgarh, and Chhatarpur.
- Maintained channel hygiene and credit control to facilitate seamless operations and timely inventory movement.
- Executed localized marketing strategies and in-store activations to enhance product visibility and boost consumer engagement.
- Collaborated cross-functionally with logistics, marketing, and service teams to streamline execution and resolve field-level issues.
- Fostered superior retailer and customer experience through effective communication and relationship-building, cultivating long-term loyalty and trust.
- Transsion Holdings – Itel Mobiles
Zonal Sales Manager – VIVO Mobiles (Jie Lian Mobile India Pvt. Ltd.) | Jabalpur Region (Mahakaushal)
VIVO Mobiles (Jie Lian Mobile India Pvt. Ltd.)
05.2016 - 02.2022
- Managed full-scale zonal operations across 500+ retail outlets, leading 8 distribution partners and ensuring alignment with brand objectives and monthly sales targets.
- Directed a 120+ member field force, delivering hands-on coaching in sales techniques, upselling, objection handling, and in-store customer engagement—resulting in improved conversion rates.
- Led territory performance reviews and business planning sessions with dealers and distributors, focusing on increasing market share, reducing inventory lag, and improving primary/secondary sales balance.
- Executed localized retail campaigns with in-store promotions and visual merchandising strategies, boosting product visibility and increasing footfall.
- Collaborated directly with company leadership on regional strategy development, contributing to consistent overachievement of KPIs and long-term channel growth.
- Maintained control over credit hygiene, sales forecasting, and stock movement, enhancing operational efficiency across all sales levels.
Area Sales Manager – VIVO Mobiles (Jie Lian Mobile India Pvt. Ltd.) | Jabalpur city.
VIVO Mobiles (Jie Lian Mobile India Pvt. Ltd.)
01.2016 - 01.2018
- Spearheaded tertiary sales operations across Jabalpur city, driving consistent YoY revenue growth through focused retail execution and coverage expansion.
- Consistently exceeded quarterly and annual sales targets, supported by accurate demand forecasting and alignment with promotional calendars.
- Designed and delivered sales presentations to educate retailers on product USPs, increasing confidence and competitive positioning.
- Conducted regular sales coaching and cross-selling workshops, significantly improving team capabilities and average order value.
- Built and nurtured relationships with key retailers, fostering channel loyalty and expanding distribution in high-potential territories.
- Launched sales contests and motivational initiatives, enhancing team engagement and individual performance metrics.
- Launched sales contests and motivational initiatives to improve team engagement, morale, and individual performance metrics.
Area Sales Officer – Panasonic Smart Phones (Jaina Marketing Pvt. Ltd.) | Jabalpur, Mahakaushal
Panasonic Smart Phones (Jaina Marketing Pvt. Ltd.)
01.2014 - 01.2016
- Led operations across key KRO outlets, optimizing DOD/WOD efficiency and retail readiness to boost tertiary sales.
- Collaborated with sales teams to analyse local market trends, resulting in targeted growth strategies that aligned with consumer demands.
- Participated in strategic planning meetings to align product focus and promotional efforts with seasonal demand cycles.
- Maintained expert-level knowledge of product lines and industry innovations to enhance retailer engagement and strengthen sales presentations.
- Conducted sales coaching and cross-selling workshops, leading to improved team capabilities and increased average order value.
Area Sales Officer – KONKA Smart Phones (Mak Mobility Ltd.) | Jabalpur, Mahakaushal
KONKA Smart Phones (Mak Mobility Ltd.)
01.2013 - 01.2014
- Streamlined distributor and MD management processes, enhancing daily stock flow and order execution efficiency.
- Implemented retail push campaigns in high-opportunity micro-markets, increasing product visibility and sales velocity.
- Streamlined distributor and MD management processes to ensure efficient daily stock flow and order execution.
- Monitored competitor movements and adapted strategies using real-time market intelligence, ensuring competitive positioning.
Sales Team Leader – Spice Mobiles (Pratham Human Solution) | Jabalpur, Mahakaushal
Spice Mobiles (Pratham Human Solution)
01.2010 - 01.2013
- Directed team of 250 field promoters, enhancing tertiary sales through hands-on supervision and targeted training.
- Utilized data analysis to optimize promoter deployment, evaluate campaign ROI, and monitor SKU-level performance.
- Trained frontline teams on product knowledge, pitch optimization, and upselling, resulting in improved conversion rates.
- Monitored mobile tech trends to align sales narratives with customer interests and preferences.
Education
Bachelor of Commerce - Accounting
R.D.V.V.
Jabalpur, MP01.2010
Skills
Channel sales
B2B sales
Business development
Strategic planning
Sales forecasting
Retail marketing
Territory management
Distributor management
Market research
Competitor analysis
Accomplishments
- 2010 – Recognized as the Exceptional Performer at Spice Mobiles, Jabalpur Mahakaushal region, for exceeding sales and team performance benchmarks.
- 2011 – Awarded “Most Outstanding Team Leader of the Year” at Spice Mobiles, Madhya Pradesh. Promoted to oversee operations as Team Leader for Mahakaushal Zone.
- 2015 – Promoted to Area Sales Officer at Panasonic Smartphones in recognition of consistent leadership and performance improvement across retail territories.
- 2016 – Earned the Star Performer Award within the first month of joining Vivo, for surpassing onboarding KPIs and early market impact.
- 2016 – Received a 20% salary hike within 3 months, accompanied by performance-based rewards.
- 2016 – Fast-tracked promotion to Area Sales Manager in just 6 months, based on rapid territory growth and leadership potential.
- 2018 – Elevated to the role of Zonal Sales Manager (ZSM) at Vivo, leading multi-district operations and delivering record-breaking performance.
- 2019 – Honoured for exemplary conduct and leadership, resulting in 100% YoY growth in assigned zones.
- 2019 – Topped primary and tertiary sales charts in MP, earning a 10-day incentive trip to Vivo’s China factory (June 2019).
- 2019 – Ranked No. 1 in Madhya Pradesh, winning an exclusive international trip to Balku and Almaty.
- 2020–2021 – Maintained consistent sales growth despite market challenges, through strategic collaborations with Jio Sim and Vivo Phones across retail campaigns.
- 2021 – Won a fully sponsored trip to Thailand for achieving exceptional results in the Diwali Sales Contest, surpassing national targets.
Certification
CM - Certified Retail store management Certification
Interests
Technology, Exercise, Travelling/ Exploring new places, Movies
Timeline
Assistant Manager – Channel Sales & Retail Marketing - MP CG
Noise, Nexbase India Pvt. Ltd.
07.2023 - 05.2026
Assistant Manager – Channel Sales & Retailer management – Bhopal, Sagar Zone.
Itel Mobiles
04.2023 - 04.2023
Zonal Sales Manager – VIVO Mobiles (Jie Lian Mobile India Pvt. Ltd.) | Jabalpur Region (Mahakaushal)
VIVO Mobiles (Jie Lian Mobile India Pvt. Ltd.)
05.2016 - 02.2022
Area Sales Manager – VIVO Mobiles (Jie Lian Mobile India Pvt. Ltd.) | Jabalpur city.
VIVO Mobiles (Jie Lian Mobile India Pvt. Ltd.)
01.2016 - 01.2018
Area Sales Officer – Panasonic Smart Phones (Jaina Marketing Pvt. Ltd.) | Jabalpur, Mahakaushal
Panasonic Smart Phones (Jaina Marketing Pvt. Ltd.)
01.2014 - 01.2016
Area Sales Officer – KONKA Smart Phones (Mak Mobility Ltd.) | Jabalpur, Mahakaushal
KONKA Smart Phones (Mak Mobility Ltd.)
01.2013 - 01.2014
Sales Team Leader – Spice Mobiles (Pratham Human Solution) | Jabalpur, Mahakaushal
Spice Mobiles (Pratham Human Solution)
01.2010 - 01.2013
Bachelor of Commerce - Accounting
R.D.V.V.
Address
415, Narmada Nagar, Behind Mal guzar Parisar, Amkhera road jabalpur MP 482002