Ruchi Shah
Social Media Expert I Communication And Digital Specialist I Process And Result Oriented I Crisis Manager I Empathetic Leader
New Delhi
Summary
A business growth partner, strategic leader, and a client partnership enabler who is passionate about using technology, creative & media to deliver great customer experiences & transformational solutions.
Helping top brands across verticals like Nestle, Maruti Suzuki, NEXA, Dabur India, Airtel, Radico Khaitan and more define their social media marketing strategies, conceptualize and drive effective campaigns.
A strong team leader with an entrepreneurial mindset, a team player who believes in the culture of innovation and openness to bring out the best in every player. Experienced in working with cross-functional teams and agencies in order to orchestrate marketing programs for brands across verticals.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Business Director - Social Media Lead
Hakuhodo India International Limited
08.2021 - Current
- Leading Digital Business(including Social Media) for entire client portfolio – Maruti Suzuki, NEXA, MINI India, MS Arena, Radico Khaitan(Royal Ranthambore and Happiness In a Bottle).
- Leading Always-On Influencer Marketing campaigns for Maruti Suzuki, NEXA and Radico Khaitan to create brand awareness & enhance brand imagery.
- Executed multiple Lifestyle Shoots for Automobile product brands to establish imagery as a Lifestyle Brand rather than a product brand.
- Navigated digital transformation, business and marketing expansion for brands by infusing culture, data, consumer insights, creativity, technology, strategy, communications, content, and media to create digital campaigns.
- Leading path for future launch of Electric Vehicle under Maruti Suzuki Portfolio including BTL interventions, cross-country market research, year long marketing plan including digital.
- Set up new business contracts, client on-boarding, finance, billing, scoping and setting KPIs while driving pitches for both retainers as well projects.
- Creative Discipline & processes, reviews & reports, managing client expectations and collaborating for existing clients.
Client Services Director
Digitas India
10.2012 - 08.2021
- Responsible to establish, maintain and grow existing and new client relationships by delivering transformative solutions to client using latest digital technologies, creative & media strategies and managing high quality execution standards through efficient resource allocation and utilization. Responsible for strategizing and aligning client’s digital marketing strategy with their overall business goals and objectives. Some of the key clients include Nestle India, Citibank and Tirun Travel Marketing.
- Executed and devised business development strategies to attract and acquire new clients using content marketing and networking.
- Led the user experience (UX) design project for Nestle Products like Purina, Ceregrow, NanGrow, Milkmaid, E Nescafe, etc. by completely creating the customer journey to show case information around the product & drive purchases.
- Launched Wynk Music, airtel’s music app which received an award in the Global Publicis Groupe Awards.
Education
Bachelors - Bachelors In Technology
Manipal University
Manipal 04.2006 - 03.2010
Skills
Influencer Marketing
Timeline
Business Director - Social Media Lead
Hakuhodo India International Limited
08.2021 - Current
Client Services Director
Digitas India
10.2012 - 08.2021
Bachelors - Bachelors In Technology
Manipal University
04.2006 - 03.2010
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