Ruchika Mandal

• Assess market conditions for potential opportunities and risk factors impacting promotional strategies.
• Execute local marketing campaigns, analyze growth levers, and plan strategic interventions to scale orders and user retention.
• Forecast order growth weekly and monthly for scaling priorities (event and festival planning).
• Monitor competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
• Leverage data analysis to drive strategic business decisions for promotional planning.
• Owned business dashboard maintenance for leaders and internal teams.

Completed PG certification in data analytics focused on GenAI applications.

• Extracted data and performed analysis to drive actionable insights through tailored queries aligned with business objectives.
• Assisted in driving pan-india business growth projects focusing on operational efficiency and market expansion initiatives like Co-Branding Marketing Project. Improvement of SLA etc.
• Supported design and execution of go-to-market strategies for new product launches facilitating smooth implementation across multiple cities.
• Conducted analyses to identify opportunity areas and recommended actionable solutions.
• Streamlined reporting processes and provided analytical support to leadership as needed Build dashboards for daily/weekly/monthly business reviews.
• Performed competitive analysis and operational reviews to aid in strategic planning and continuous improvement.

• Led city-level strategy and planning to meet growth targets for Kolkata, Bhubaneswar, Rest of Odisha, and Bihar.
• Developed and executed processes to minimise cancellations and enhance customer satisfaction.
• Monitored restaurant health metrics to boost regional performance in Kolkata, Odisha, and Bihar.
• Facilitated event and festival planning to ensure restaurant availability and service quality.
• Acted as a liaison and collaborated with operations, supply, growth, and marketing teams to enhance efficiency.
• Maintained menu price alignment and compliance with FSSAI and GST standards.

• Drove restaurant onboarding and contract negotiations, expanding Swiggy's partner base and market presence.
• Managed end-to-end order cycle enhancing business development, sustainability, and customer satisfaction.
• Monitored metrics and ROI, implementing improvements to boost performance.
• Secured exclusive partner deals (discounts, promotions, app campaigns), strengthening customer engagement.
• Delivered incremental revenue through platform monetization channels (CPC, CPV, LDe Upsell).