- Experienced IT professional with a 12-year track record leading B2B/B2C product strategies for multinational corporations and startups.
- Specialized in Enterprise SaaS and PLG-SaaS, utilizing a data-driven approach for successful innovations.
- Certified SAFe PMPO skilled in prioritization, trade-offs, and delivering incremental value for accelerated product time-to-market.
- Expertise in dealing with teams proficient in HTML, CSS, JavaScript, Flutter, ReactJS, Spring Batch, REST API, SQL, AI & ML.
- Skilled in understanding and conveying partner and stakeholder requirements, including OKRs, KPIs.
- Passionate about methodologies for continuous improvement, using SAFe principles for iterative development.
- Certified in SAFe PMPO, applying Agile approaches for adaptability and responsiveness to market dynamics."
Hi, I’m
Ravi Vaka
Product (Growth)
HYDERABAD
Summary
Overview
12
years of professional experience
Work History
Way2News Ind Pvt Ltd
Chief of Strategy & Growth
03.2022 - 03.2024
Job overview
- Spearheaded user persona exercises and conducted over 200 product discovery calls to pinpoint key app value propositions.
- Executed growth strategies via content creation and partnerships, igniting engagement and bolstering user acquisition efforts.
- -Rolled out premium features like video play, weather watch, Results Now, PNR today, and Way2Experts to enrich user experience and attract new users.
- Fine-tuned app features to optimize utilisation rate, fueling adoption, retention, and revenue growth.
- Forged content partnerships and streamlined pipelines to expedite growth metrics.
- Fostered collaboration across cross-functional teams (Tech, Marketing, Sales, UX, QA) to drive impactful initiatives and ensure sustainable growth.
- Actively participated in Agile development, facilitating faster MVP iterations and accelerating idea-to-market processes.
Purpletalk Ind Pvt Ltd
Director (Product & Growth)
11.2020 - 02.2022
Job overview
- Collaborated with top clients to enhance product adoption and revenue through incremental changes, leveraging gamification and production adoption tools.
- Developed a comprehensive content strategy to optimize MQL/PQL/SQL, resulting in a 10% increase in MQL/SQL and a 15% increase in MQL/PQL conversion rates.
- Played a key role in increasing marketing materials, sales enablement documents, and lead generation activities to support business growth initiatives.
Truepush-Push Notifications For Web & Ecomm
Head (Product & Growth)
08.2018 - 10.2020
Job overview
- Led Truepush to top 5 global push notification status within 3 years, employing Agile methodologies and overseeing delivery of 2 billion+ daily notifications via RabbitMQ-powered microservices.
- Optimized onboarding, activation, revenue, and referral funnels for enhanced user engagement and retention, leveraging platforms like Software Suggest, G2, and Capterra for increased referrals.
- Achieved exceptional support response rates: 15 minutes over chat, 6 hours over email, ensuring optimal satisfaction.
- Validated 100+ user test cases, aligning Agile development with user needs and identifying growth opportunities through insights and feedback.
- Grew user base from 0 to 40,000, achieving $300,000 ARR in 2 years, and nurtured relationships with global publishers and ecommerce platforms, serving 40,000+ users across 60 countries.
GoSure.AI
Project Manager (Key Accounts)
05.2017 - 08.2018
Job overview
- Scoped, documented, and implemented tailored solutions with Gosure.Ai's platform for enterprise clients, ensuring alignment with objectives and collaboration with tech teams.
- Provided efficient QA support, promptly resolving tickets in coordination with tech teams, achieving 100% client retention and optimal satisfaction.
- Collaborated with the tech team to enhance understanding of premium features, driving a 15% increase in product adoption within a year.
Sweet Experience - F & B E-commerce
Cofounder (Chief Product Officer)
08.2013 - 05.2017
Job overview
- Launched E-Commerce/Marketplace Platform: Led the rapid development of a web and micro-site E-Commerce platform with 400 SKUs, propelling the organization to a leading tech-enabled startup in the region.
- Order Tracking System: Developed and scaled a tracking system for 50,000 monthly orders, delivering a 25% reduction in delivery costs.
NBC Universal| Genpact India
Source to Pay (Consultant)
10.2011 - 08.2013
Job overview
- Coordinated with SAP SRM/SCM Development, QA, and stakeholders, ensuring seamless project coordination.
- Conducted FIT-GAP, AS-IS, TO-BE analysis, aligning requirements with out-of-the-box solutions, reducing customization.
- Managed Sourcing Helpdesk L1/L2 and UAT, leveraging Power BI for reporting and enhancing customer satisfaction.
- Achieved P2P operational excellence through agile practices, enhancing customer experience.
Education
GrowthX
from Fellowship in Growth
2022
University Overview
Indian Institute Of ManagementLucknow
Strategy For Leaders from Strategy
04.2001
University Overview
Indian Institute of Technology Kanpur
Project Management from Project Management
04.2001
University Overview
JNTU Hyderabad (KIET)Kakinada
Bachelors of Technology from Computer Science
04.2001
University Overview
Skills
- Agile & Scrum Methologies
Timeline
Chief of Strategy & Growth
Way2News Ind Pvt Ltd
03.2022 - 03.2024
Director (Product & Growth)
Purpletalk Ind Pvt Ltd
11.2020 - 02.2022
Head (Product & Growth)
Truepush-Push Notifications For Web & Ecomm
08.2018 - 10.2020
Project Manager (Key Accounts)
GoSure.AI
05.2017 - 08.2018
Cofounder (Chief Product Officer)
Sweet Experience - F & B E-commerce
08.2013 - 05.2017
Source to Pay (Consultant)
NBC Universal| Genpact India
10.2011 - 08.2013
Indian Institute Of Management
Strategy For Leaders from Strategy
04.2001
Indian Institute of Technology
Project Management from Project Management
04.2001
JNTU Hyderabad (KIET)
Bachelors of Technology from Computer Science
04.2001
GrowthX
from Fellowship in Growth
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