Saikat Poddar
Kolkata
Summary
Results-oriented professional with 9 years in Business Development, Sales, and Marketing within FMCG. Expertise in driving growth and building client relationships through tailored strategies. Committed to leveraging skills to foster innovation and create valuable partnerships.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Area Sales Manager
HyFun (Asandas & Sons Pvt. Ltd.)
Kolkata
12.2025 - Current
- Spearheaded institutional business vertical across Eastern India, expanding client portfolio from Kolkata to high-growth urban and transit hubs.
- Drove bottom-line impact by optimizing "Net Realization" (NR) and per-kg margins. Implemented a rigorous churn-prevention framework that reduced revenue leakage and maximized Wallet Share (Share of Business) across the existing client base.
- Managed the institution market of Eastern India based in Kolkata.
Area Business Manager
Unibic Foods India Pvt Ltd.
Kolkata
06.2023 - 11.2025
- Managed B2B sales to 5-star hotels, restaurants, cafes, industrial caterers, and hospitality sector clients, including Indian Railway and Indigo.
- Regular calls and periodic meetings with clients to share product portfolio and understand changing or additional needs in tune with current market. Growing by 86% YoY.
- Oversaw customer base in region, focused on increasing revenue per customer, minimizing revenue leakages, and maintaining high customer satisfaction. Increased per kg and NR in current FY.
- Managed the institution market of Eastern India from the operating base in Kolkata.
Territory Manager
Reliance Retail
Kolkata
01.2022 - 06.2023
- Managed institution market for Kolkata and South Bengal, overseeing key accounts in EAST from Kolkata.
- Developed strong network of institution merchants by creating team for onboarding, relationship development, and regular service visits.
- Built customer service capabilities, ensuring timely delivery of orders and enhancing NPS score.
Business Development Executive
McCain India Ltd
WB
09.2019 - 01.2022
- Successfully and continuously hit sales targets by seeking money-making opportunities for expansion.
- Developed growth plans by identifying key clients, key targets, and priority service lines.
- Engaged new and existing customers to identify how specific products could address their unique needs.
- Managed food service market across West Bengal, Sikkim, Bihar, and Bhutan, driving growth from operating bases in Kolkata and Siliguri.
Sales Officer
Dabur India Ltd
Guwahati
07.2017 - 09.2019
- Developed innovative strategies to increase sales and drive business growth.
- Collaborated with sales teams to identify effective strategies for enhancing customer interest and driving purchases.
- Appointed and integrated new distributors in target areas, leveraging their infrastructure to expand market reach.
- Managed food service market operations in North Bengal, Sikkim, and Northeast India from the bases in Guwahati and Siliguri.
Business Development Manager
Green Wings IT Solutions
Kolkata
10.2014 - 06.2017
- Leading a team of four executives and twenty-nine web vendors, who ensure the installation of software along with the provision of service at par.
- Engaged with institutions to enhance web platform presence.
- Managed the Institutional Market of East India from the Kolkata operating base.
- Researched multimedia buying trends to enhance product offerings in competitive markets.
Education
EPGPM - Territory Manager
Indian Institute of Social Welfare And Business Management (IISWBM)
Kolkata, India06-2023
Bachelor of Science -
University of Calcutta
01-2014
Skills
- Sales strategy development
- Sales campaign management
- Sales performance analysis
- Lead generation
- Business development
- Customer relationship management
- Market analysis
- Distribution strategy
- Adept multi-tasker
Personal Information
Date of Birth: July 19, 1993
Marital Status: Married
Certification
- Certified Basics of Import and Export, Indian Institute of Foreign Trade, 2021
- Certified Basics of Digital Marketing and SEO, IIT Guwahati (Techniche), 2019
Honors And Awards
- McCain Food Service Super Star 2021 East and West Region - Winner
- McCain Best BDE Pan India 2020 - Runner Up
- Dabur RH Excellence Club 2018 - Winner
Languages
- English, Professional
- Hindi, Professional
- Bengali, Professional
- Assamese, Basics
Additional Information
Actively participated in School, College, and Corporate Quizzes., Got certificate of Internship from Science City Kolkata, Under NCSM., Represent McCain in TATA Crucible Regional Quiz., Brand Builder of the Year EAST INDIA - 2024 By WHRD and CMO ASIA., Participated more than 100 College level and corporate Biz Quiz.
Timeline
Area Sales Manager
HyFun (Asandas & Sons Pvt. Ltd.)
12.2025 - Current
Area Business Manager
Unibic Foods India Pvt Ltd.
06.2023 - 11.2025
Territory Manager
Reliance Retail
01.2022 - 06.2023
Business Development Executive
McCain India Ltd
09.2019 - 01.2022
Sales Officer
Dabur India Ltd
07.2017 - 09.2019
Business Development Manager
Green Wings IT Solutions
10.2014 - 06.2017
EPGPM - Territory Manager
Indian Institute of Social Welfare And Business Management (IISWBM)
Bachelor of Science -
University of Calcutta