Salesforce
Sajal Agarwal
Indian Institute of Technology, Bombay
Gurugram
Summary
Experienced professional with over 10+ years of experience across industries like Insurance, hospitality, Interiors & Automobile service industry. Excellent reputation for resolving problems and improving customer satisfaction. Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
Overview
10
10
years of professional experience
Work History
Chief Marketing Manager
Addverb
11.2022 - 11.2023
- Lead Generation & conversion : Set up the function to cater to generate high-quality leads through various channels & worked closely with the sales team to ensure alignment and optimize lead conversion rates
- Team Management : Mentored the team of 12+ marketing professionals, providing guidance, support, and direction to ensure the successful implementation of marketing initiatives.
- Tools implemented : Salesforce for lead management ; MS Azure for Performance and Task Management
- Events : Managed the central desk for domestic and international event participation as company representative at select events
- Product Marketing : Collaborated with product development teams in order to develop effective product marketing strategies , including product positioning, messaging, and go-to-market strategies
- Brand Management : Ensured consistent messaging, visual identity, and brand positioning across all marketing channels
- Website : Coordinated the revamp of website through external agency from planning to go live
- KPI matrices monitored : Website traffic & engagement; content marketing engagement; email marketing; social media engagement; brand awareness sentiment analysis; email campaign conversions
Program Manager
Spinny
01.2022 - 11.2022
- Managing central function for PAN India customer journey - Visit to Handover
- Developing, implementing, monitoring performance improved strategies incoordination with City heads
- Strategizing to build additional revenue channels
- Inventory assortment
- Customer behavior Analysis
- NPS improvement
- Product modification as per the business requirement
- Regional team building and training
General Manager
Homelane.com
05.2021 - 01.2022
- Managing and growing location business by 2X ( Gurgaon) in target 6 months and stabilizing revenue at target (Delhi), previously fluctuating by >50%
- Strategizing to excel unstable business operations by route causing pain points and implementing standard procedures and controls across the business cycles
- Developing team of dynamic colleagues to cater the high demanding customer segment
Associate General Manager
Homelane.com
04.2019 - 04.2021
- Successfully launched Vizag City - Revenue generation & Business operations by setting mechanisms and team in 2 months
- Handled revenue & delivery for 1 of the 3 experience centers contributing a month revenue of 4 Cr
- Managing Project Delivery, from post sales stage to customer handover and after sales enabled by strong ongoing project monitoring
- Key Responsibilities - Project Planning, Customer experience management
- Inter-functional liaising and managing internal and external stake holders
Micromarket Head
OYO
08.2016 - 04.2019
- Established Hotel Sales through offline channels targeting B2B and B2C customers
Production Head
OYO
09.2015 - 08.2016
- Led Production team responsible to enlist hotelier property including profile design and development for the online sales channel
- In addition, drove online traffic through SEO enabled techniques resulting into higher online traction in target markets
Risk Analyst - Sr Underwriter
ICICI Lombard
08.2013 - 08.2015
- Underwriting, claims and loss prevention analysis by analyzing potential exposures and minimizing them along with reactive loss control measures for marine clients
Education
B. Tech + M. Tech - Dual Degree - Metallurgical Engineering
Indian Institute of Technology, Bombay
Mumbai 04.2001 -
Skills
Business Process Flow
Business operations expertise
Lead Generation & Conversion
Performance Management
Workforce Management
Brand Management
Staff Training and Development
Performance Evaluations
Product Management
Software
MS Azure
Fresh Desk
Timeline
Chief Marketing Manager
Addverb
11.2022 - 11.2023
Program Manager
Spinny
01.2022 - 11.2022
General Manager
Homelane.com
05.2021 - 01.2022
Associate General Manager
Homelane.com
04.2019 - 04.2021
Micromarket Head
OYO
08.2016 - 04.2019
Production Head
OYO
09.2015 - 08.2016
Risk Analyst - Sr Underwriter
ICICI Lombard
08.2013 - 08.2015
B. Tech + M. Tech - Dual Degree - Metallurgical Engineering
Indian Institute of Technology, Bombay
04.2001 -