Swati Talreja
Gurgaon
Summary
Graduate with a comprehensive background in B2B retail, logistics and hospitality industry, backed by a decade of hands-on experience. Proficient in project management, with a focus on marketing, category building and sourcing. Solving 0-1 projects, As well as brand building. Demonstrated success in optimizing processes and driving business growth. Strong analytical and strategic thinking skills honed through diverse industry projects.
Seeking assignment in category management, buying/ business growth/ monetization projects with growth oriented organization.
Overview
11
11
years of professional experience
Work History
Senior Manager (Growth)- Hyperpure
Zomato
Gurgaon
04.2023 - Current
- Visibility- Ad Revenue project
- Strategy: Developed robust monetization strategy, tailored to the each category/products unique value and proposition. Identified, created, and prioritized revenue opportunities such as key-word marketing, sponsored listing, banners monetization.
- Implementation & execution: Collaborated with the cross functional teams such as category/ Marketing/ product to integrate Monetization features, seamlessly into the product
Worked closely with marketing to create effective go to market strategies ensuring maximum reach and engagement. - Results: Achieved 1cr + revenue, which directly contributes to CM4 in P&L
Successfully created additional revenue pipeline. - Category (Kitchenware & Appliances)
- Solved 0-1 kitchenware & Appliances category expansion stage. launched in pan India.
- End to end vendor engagement to assortment finalization to negotiation, product listing, product visibility on platform, replenishment, margins profile, offers/trials on platform, marketing of the products, customer penetration, category p&L.
- Results: 30% Avg month on month outlet level growth. 39% Avg month on month sales growth.
Deputy Manager- Supply
Loadshare Networks Pvt Ltd
Bangalore
03.2022 - 04.2023
- Managing operations: Pan india vendors for fulfilling b2b supply requirement, leveraging all the channels vendors, (Workinida, Betterplace etc.) job portals. from onboarding vendor to handle daily operations along with sustaining long term Business relationship.
- Designing and negotiating commercials with vendors to achieve targeted gross margin.
Key Account Manager
Ambrane India Pvt Ltd
Delhi
03.2021 - 03.2022
- Managing Modern trade division for Ambrane brand, Driving primary and secondary sales, Collaborated with marketing for off-line promotions at store level for driving sell out, Designing visibility of all product ranges available and should be as per outlet potential.
- Actively worked on new product launches, growth planning for all MT Partners as well as strategizing for driving sell-out at store level.
- Result: 29% outlet growth by introducing range, 28% MoM sales growth by launching product at SPAR, Dmart and other MT formats.
Key Account Manager
Metro Cash & Carry India Pvt Ltd
Delhi
05.2020 - 03.2021
- Managed an integral role in new business pitches & holding responsibility for effective on-boarding of new clients.
- Managed portfolio of 1cr MoM, with sustained margin of 25-35% by promoting non food sales.
Key Account Manager
CP Wholesale India Pvt Ltd
Delhi
05.2018 - 02.2020
- Playing an integral role in launching first store of Lots wholesale in India.
- Focusing on growing and developing clients, Laying out strategies to promote all categories and develop client relationship as well. Managed portfolio of various govt institutions, corporate, hospitals and schools.
Area Sales Executive
LT Foods Ltd
Gurgaon
07.2017 - 05.2018
- Managed Modern trade and ecom business of LT foods. Handled north India distributors directly, with the assistance of 7 sales officers.
- Responsible for new product launch, brand negotiation with modern trade partners.
Key Account Manager
OYO ROOMS
Gurgaon
01.2016 - 09.2016
- Playing Key role between internal and external stakeholders, managing day to day hotelier operational challenges and smoothening experience of business partners (hoteliers) in order to sustain longer business relationship
- Negotiating terms of trade with hotel partners.
Business Development Associate
Jindal Retail India Pvt Ltd
Delhi
03.2013 - 01.2016
- Managing Modern Trade, E-commerce business, off-line Marketing promotions, strategizing primary and secondary sales.
- Develop account wise/ zone wise business targets and monitor the progress.
Education
Graduate - Christian Eminent Collage DAVV Indore
01.2014
Skills
- 0-1 Problem solving
- Category building & expansion
- Monetization- revenue generation
- Negotiation skills
- Market analysis & Marketing promotions
- Team efficiency & building
- Cross-functional teams leadership
- Cost-effective solutions
- Operational excellence
- Vendor management
- Business Process flow
- New product launches
- Growth planning
- Strategic sales initiatives
- Key account management
- MS PowerPoint, MS Excel
Internship
ADMINISTRATIVE ASSISTANT, Indore, ITC LTD, 06/2012, 11/2012
Personal Information
Date of Birth: 11/11/1992
Languages
- English
- Hindi
- Punjabi
Hobbies and Interests
- Travelling
- Reading
Affiliations
- I have passion for exploring diverse cultures and environment. My travel experiences across multiple regions have enriched my perspective and enhances my communication skills, also fostered high level of adaptability which helps to adjust to new environment very quickly, problem solving got enhanced through navigating and managing unexpected challenges while travelling.
Timeline
Senior Manager (Growth)- Hyperpure
Zomato
04.2023 - Current
Deputy Manager- Supply
Loadshare Networks Pvt Ltd
03.2022 - 04.2023
Key Account Manager
Ambrane India Pvt Ltd
03.2021 - 03.2022
Key Account Manager
Metro Cash & Carry India Pvt Ltd
05.2020 - 03.2021
Key Account Manager
CP Wholesale India Pvt Ltd
05.2018 - 02.2020
Area Sales Executive
LT Foods Ltd
07.2017 - 05.2018
Key Account Manager
OYO ROOMS
01.2016 - 09.2016
Business Development Associate
Jindal Retail India Pvt Ltd
03.2013 - 01.2016