SAJIKUMAR K
New Brand Establisher & Project Sales Specialist
Thrissur
Summary
Hardworking and driven sales management professional with 22+ years of experience in the Electrical equipment Industry equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
28
28
years of professional experience
4
4
Languages
Work History
Assistant General Manager-Lighting
Ledgeo Lites Pvt Ltd
08.2024 - Current
- Assistant General Manager-Lighting Ledgeo Lites Pvt Ltd as Kerala Branch Head
- Leading Lighting Manufacturer (OEM) & Larget Project supplier accross South India
- Established in consumer market & Project sector within 1 year and generated the sales of 4Cr(Consumer Market) 8.8Cr(Project sales)
- Leading Projects -Vizhinjam (4.2Cr) & Vallarpadam (2Cr) , Kozhikode corporation(1.2Cr), Ezhimala Navel Acadamy (1Cr) Etc.
Branch Manager- Lighting
Hella Infra Market Pvt Ltd
01.2023 - 08.2024
- Consulted customers to boost product sales and services.
- Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.
- Private & Govt Project sales improved and generated revenue of 5Cr sales in this period. Customers-KSEB, PWD, Kerala Local Administration (District & Villege level)
- Implemented service improvements to enhance sales cycle.
- Assessed employee performance and developed improvement plans.
- Maintained friendly and professional customer interactions.
Assistant General Manager - Lightings & Fans
ORKUS PRIVATE LIMITED (CMI GROUP)
10.2016 - 12.2022
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment and established the brand across Kerala and Karnataka with more than 25 distributors
- Produced strong revenue numbers such as 2.5Cr sales/Month in both Kerala & Karnataka markets.
- Received approvals from ISRO,SBI , KSEB, PWD & Generated the sales revenue of 16Cr within 6 Years
- Boosted revenue by implementing sales cycle procedures related to new business development and contract agreements
- Developed innovative sales proposals to promote product quality and showcase market comparisons.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Mentored and motivated team members to achieve challenging business goals.
Deputy Manager of Sales- Lighting
Orient Electric ( CK Birla group)
03.2013 - 09.2016
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
- Projects sales handiled and Generated the Good revenue in private Builders and Govt Contractors in this period
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Established and cultivated solid business relationships with new or existing distributors
- Evaluated performance against goals and implemented appropriate development plans.
Senior Sales Executive - Wires
Havells India Ltd.
01.2012 - 03.2013
- Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
- Found new distributors and projects, demonstrated products and features to them , answered questions and overcame objections.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
- Utilized multiple marketing strategies to improve profitability.
- Facilitated relationships with target accounts such as distributors through implementation of proven networking methods and supported them to channel sales
- Employed effective problem-solving techniques, increasing distributor's satisfaction ratings.
Senior Sales Engineer - Lightings & Light Fittings
Mysore Lights and Luminaries Works India pvt. Ltd.
03.2011 - 01.2012
- Established a strong base in the Market
- Collaborated with sales and engineering to meet and exceed revenue targets.
- Collaborated distributors and supported sales executives to achieve target results.
- Thrived in fast-paced environment, constantly re-prioritized and maintained relentless focus on sales process.
- Built relationships through exceptional client service delivery and maintained productive networks to support business development.
- Identified sales opportunities like Govt and no-Govt projects by assessing environment and devising and implementing winning strategy.
Sales Manager
Doha Oil Field Services W.L.L.
09.2008 - 03.2011
- Products Handled are: Oilfield Materials (Gas Sector), Building Materials & Electrical Materials (Heavy duty Cables, Big size Panels Boards,HD Switch Gears & Industrial Light fittings)
- Established and cultivated solid business relationships with new or existing customers.
- Found new Projects in the Building and Gas Industries and closely worked with the Govt and higher authorities for smooth transitions and Supply chain management.
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Maintained marketplace visibility marketplace by participating in industry-related and community activities.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Promoted continuing education opportunities for sales team to bolster skills and add value to department.
Area Sales Manager
Chloroplast (Manufactures of Shakthiman Super PVC Pipes )
01.2005 - 12.2008
- Found new Dealers and Project from KWA, KRWSA,& Building Construction industries
- Achieved an average of 120% Sales target on Projects and Dealer sales during the period
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales targets.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Collaborated with clients and distributors to create and promote new products.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
- Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Built lasting relationships with clients through outstanding customer service interactions.
Sales Executive
Chloroplast
01.2002 - 01.2005
- Achieved 120% of sales target in the first 2 years & 150% of sales Targets in the last year.
- Found numerous new Dealers and Retailers all over the district
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sales Executive
Classic Distributors
01.2000 - 01.2002
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
Sales Executive
Spinner pipes ( Manufactures of HDPE, & L.D.P.E.Pipes)
01.1998 - 01.2000
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
BBA - Distance Education - Kerala
M.G. University
04.2008
Diploma - Computer Applications
Academy For InformationTechnology And Multimedia
Thrissur, Kerala04.1998
Diploma - Electrical Engineering
Maharaj's Technical Institute (MTI Govt Polytech)
Thrissur, Kerala04.1996
Pre-degree - Science
Sreevyasa NSS College
Thrissur, Kerala01.1993
S.S.L.C - undefined
St. Thomas H.S.
Thiroor, Kerala02.1991
Skills
Sales and marketing Advanced
Business Development Upper intermediate
Negotiation Upper intermediate
Staff Management Upper intermediate
New Projects leads and taking good response from customers
New brand establishment & expansion
References
- N, Suresh, Chief Executive, 0484-2649299, 9447049099, Chloroplast
- V P, Radhakrishnan, General Manager, +974-4329040, +974-5513082, Doha Oilfield, Doha, Qatar
- Soumian, R N, Branch Manager, 9633211411, Havells India Ltd.
- Madhu, S, Regional Manager, 9745048800, Orient
Timeline
Assistant General Manager-Lighting
Ledgeo Lites Pvt Ltd
08.2024 - Current
Branch Manager- Lighting
Hella Infra Market Pvt Ltd
01.2023 - 08.2024
Assistant General Manager - Lightings & Fans
ORKUS PRIVATE LIMITED (CMI GROUP)
10.2016 - 12.2022
Deputy Manager of Sales- Lighting
Orient Electric ( CK Birla group)
03.2013 - 09.2016
Senior Sales Executive - Wires
Havells India Ltd.
01.2012 - 03.2013
Senior Sales Engineer - Lightings & Light Fittings
Mysore Lights and Luminaries Works India pvt. Ltd.
03.2011 - 01.2012
Sales Manager
Doha Oil Field Services W.L.L.
09.2008 - 03.2011
Area Sales Manager
Chloroplast (Manufactures of Shakthiman Super PVC Pipes )
01.2005 - 12.2008
Sales Executive
Chloroplast
01.2002 - 01.2005
Sales Executive
Classic Distributors
01.2000 - 01.2002
Sales Executive
Spinner pipes ( Manufactures of HDPE, & L.D.P.E.Pipes)
01.1998 - 01.2000
Diploma - Computer Applications
Academy For InformationTechnology And Multimedia
Diploma - Electrical Engineering
Maharaj's Technical Institute (MTI Govt Polytech)
Pre-degree - Science
Sreevyasa NSS College
S.S.L.C - undefined
St. Thomas H.S.
BBA - Distance Education - Kerala
M.G. University