Satanik Mitra
Bengaluru,KA
Summary
Results-driven Assistant Category Brand Manager with 5+ years of experience across Amazon, Flipkart, and Unilever, specializing in category management, Sales and business development ,brand strategy, and data-driven growth. Proven success in scaling revenue, optimizing selection, and driving conversion through performance marketing and speed initiatives. Adept in managing national brands like Wipro Lighting, leading business growth across multiple lighting subcategories. Strong analytical and leadership acumen, blending strategic thinking with execution excellence.
Overview
6
6
years of professional experience
Work History
Assistant Category Brand Manager – Lighting (Home Category)
Amazon India
03.2024 - Current
- Portable & Emergency Lights
- Led 18% Ops revenue growth (~₹90 Cr FY25 vs ₹76 Cr FY24) and 24% unit growth (17L vs 13L) with a 142 Bps GV uplift.
- Improved conversion by 2% YoY through BxGy offers, coupons, and Telegram marketing integration.
- Expanded Buyable ASINs by 152% YoY (23K → 35K) and AWAG by 6%.
- Converted 2 global sellers to India-managed sellers, achieving 73% Managed GV Goal (vs 70% trend).
- Maintained 90% ICPC parity across torches and lanterns vs Q-commerce competition.
- Launched 1,000+ new SKUs in premium torch and hiking cohorts; key brands: Wipro, Philips, DOTCOM, Shadow Hawk.
- Specialty Lighting (Night Lamps / Decorative)
- Delivered 15% Ops growth (₹103 Cr vs ₹88 Cr) and 44% unit growth (13L → 24L).
- Expanded selection base from 1L → 1.6L ASINs (51% YoY) with 5% YoY improvement in Fast Track ASINs.
- Achieved 230 Bps GV growth (54% vs 51%), offsetting ASP degrowth via volume growth.
- Maintained 85% ICPC parity; launched new cohorts: Panda Lamps, Astronaut Projectors, Ocean Wave & Mushroom Lamps.
- Custom Lamps / Neon Lights
- Drove 50% revenue growth (₹12 Cr vs ₹6 Cr) and 80% YoY unit growth (1.09L → 1.96L).
- Added 15K+ new listings across Illusion, Rotating & Custom Neon Lamps; total buyable selection up 50% YoY (20K → 30K).
- Created 5 Bestseller brands: Zoci Voci, Shayona, Grandeur, Artistic Gifts, GiftMeBazaar.
- Improved 1-day GV by 50% (2% → 3%) and 2-day GV by 114% (7% → 15%), contributing to 18% of total GVs.
- Wipro Lighting (Brand Management)
- Increased Buyable selections by 21% (2149 → 2595) and Fast Track ASINs by 17% (2140 → 2498).
- Improved Local-in-Stock speed by 17% (64% → 75%) and maintained 97.4% ICPC parity.
- Achieved 9% contribution from new launches (vs 1.3% FY24); 592% YoY growth.
- Increased Ad % of revenue from 46% → 54%, improving Conv% by 20–25% in Emergency and Ceiling Lights cohorts.
- Delivered 14% ACoS (vs 12% FY24) within optimal benchmark.
- Built Ceiling Lights Brand Store (₹50L marketing investment) and achieved 15% AWAS growth.
- Enhanced delivery speed: 1-day GV (32% → 40%), 2-day GV (48% → 60%), ~25% YoY improvement.
Sales Manager
Amazon Bazaar
02.2024 - 03.2025
- Founding team member of Amazon Bazaar, leading a 6-member BD team.
- Onboarded 8,000+ sellers PAN India and drove 1.2L selections across 100+ subcategories.
- Delivered ₹20 Cr GIF revenue (4× target) and ensured ICPC parity with Meesho for top ASINs.
- Built Top 10 Bestseller Bazaar Brands, featured in Best of Bazaar, BPM Deals, and Home Makeover Store.
Assistant Category Manager – Grocery (Staples)
Flipkart Internet Services Pvt. Ltd.
10.2023 - 02.2024
- Scaled Ghee category revenue from ₹22 Cr → ₹45 Cr (101% YoY), increasing Staples salience from 4% → 7%.
- Partnered with Amul, Nandini, Mother Dairy, Jharna, Saras for supply and assortment optimization.
- Improved order penetration regionally (N: 40%, S: 30%, W: 20%, E: 10%) via price deals and FC-linked stock planning.
- Drove monthly revenue of ₹3.75 Cr, with 28% contributed by regional brand deals.
Assistant Manager – Selection Acquisition & Growth
Flipkart Internet Services Pvt. Ltd.
11.2021 - 10.2023
- Managed 15-member field sales team for Women Ethnic & Value categories.
- Achieved 8× selection growth and 4× GMS growth (₹3 Cr → ₹12 Cr) during BBD 2022 (150% target).
- Launched Value Engineering project in Beauty & Makeup; delivered 5× GMS growth (₹3 Cr → ₹15 Cr).
- Scaled Mobile, LFR & Furniture sellers, generating ₹100 Cr revenue vs ₹80 Cr target (120%).
Sales Executive
Rich’s Products Corporation
02.2021 - 11.2021
- Handled 5 distributors & 6 DSRs in South Gujarat, increasing billed outlet coverage from 30% → 70%.
- Built key accounts (Taj, Avadh, Marriott) and expanded B2B base to 3 tonnes/month sales.
- Recognized as Top Performer (West) for new outlet expansion during COVID.
Trainee Territory Sales Officer (TTSO)
Unilever Food Solutions
01.2020 - 02.2021
- Managed South Gujarat territory, achieving 95%+ sales targets and launching new distributor markets.
- Opened 150+ institutional accounts and executed loyalty & visibility programs.
Education
PGDM - Marketing
Chetana’s Institute of Management & Research
Mumbai01.2020
B.E. - Electronics & Telecommunication
Sinhagad Institute of Technology
Pune01.2017
Skills
- SQL
- Advanced Excel & Dashboarding
- Python (Analytics)
- Category Management
- Brand Strategy
- Selection Planning
- Pricing & ICPC Analysis
- Market Research
- Speed & Fulfillment Metrics
- Growth tracking
- Ad Optimization
- Team Leadership
- Strategic Planning
- Category growth
- Client experience management
- Budget formulation
- Sales monitoring
- Brand strategy
- Competitor analysis
- Sales tracking
- Commercial plan development
Languages
English (C2)
Hindi (C1)
Bengali (C1)
Marathi (B2)
Timeline
Assistant Category Brand Manager – Lighting (Home Category)
Amazon India
03.2024 - Current
Sales Manager
Amazon Bazaar
02.2024 - 03.2025
Assistant Category Manager – Grocery (Staples)
Flipkart Internet Services Pvt. Ltd.
10.2023 - 02.2024
Assistant Manager – Selection Acquisition & Growth
Flipkart Internet Services Pvt. Ltd.
11.2021 - 10.2023
Sales Executive
Rich’s Products Corporation
02.2021 - 11.2021
Trainee Territory Sales Officer (TTSO)
Unilever Food Solutions
01.2020 - 02.2021
B.E. - Electronics & Telecommunication
Sinhagad Institute of Technology
PGDM - Marketing
Chetana’s Institute of Management & Research
Interests
Cricket, Football, Business Podcasts, Market Analysis