Saket Laanjewarr

Area Business Manager – Modern Retail | September 2012 – Present

• Spearhead Samsung Mobile's Modern Retail business across the entire Gujarat territory, consistently exceeding revenue, volume, and market-share targets.
• Lead and mentor a large frontline field force (ASEs and SECs) to accelerate sell-out velocity, counter share, and operational productivity.
• Conduct weekly and monthly structured business reviews and training programs for key channel partners to ensure strategic alignment and superior product advocacy.
• Utilize GfK market intelligence and counter-share metrics to identify high-potential growth pockets and deploy targeted tactical trade schemes.
• Oversee end-to-end visual merchandising, demo unit deployment, and planogram audits across modern retail chains.
• Enforce operational discipline through strict adherence to internal retail governance tools (Smart Dost and Gate Meeting cadence).

• Directed regional Modern Trade business and key account operations for Maharashtra and Goa across tea, confectionery, and premium cigar categories.
• Achieved the highest-ever historical monthly tea sales volume for Modern Trade Maharashtra in August 2012.
• Built and managed key retail partnerships with national accounts (Big Bazaar, D-Mart) and top regional standalone supermarkets.
• Successfully launched Maharashtra's first-ever dedicated cigar retail kiosk and expanded high-margin HORECA footprint.
• Managed trade marketing budgets, retail expense allocations, and joint business plans (JBPs) to maximize return on investment.

• Managed primary and secondary distribution channels across Solapur and Latur districts, overseeing 7 key distributors.
• Expanded retail reach, optimized beat-route planning, and streamlined depot inventory management to improve distributor ROI.