Clevertap
Sakun Suri
CRM
Mumbai,MH
Summary
A person who resonates the most with the adjectives upbeat, dedicated and a self starter. Currently associated with Bewakoof.com as an Deputy Manager CRM. A mix of creativity and analytical abilities along with a strong understanding of brevity helps me to better analyze quantifiable metrics.
Overview
4
4
years of professional experience
Work History
Deputy Manager CRM
Bewakoof Brands Pvt Ltd
Thane
04.2021 - Current
- Leading the day-to-day operations and management of the CRM team.
- Lead the strategy, development, and execution of omni-channel Loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization, and promotional strategies
- Support other business areas with their communications to the registered user and subscriber base, particularly acquisition.
- Collaborate with other departments to bring business efficiencies and deliver to targets
- Provide future sales/business development opportunities based on insights from program performance
- Own the customer retention lifecycle
- Managing CRM related data flows and data mapping
Assistant Manager CRM & Partnership
Bewakoof Brands Pvt Ltd
mumbai, maharashtra
09.2019 - Current
- CRM/ Partnerships & Tie-ups.
- Working on overall CRM strategy.
- Increasing revenue and retention by analyzing the data.
- Planning and executing campaigns on all the CRM platforms.
- Partnering with brands and payment partners to acquire new customers.
- Assisted senior management with making key decisions by developing and submitting performance and compensation reports with status updates and improvement recommendations.
- Maintained up-to-date knowledge of product and service changes.
- Hands on experience on all crm platforms.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Retention Specialist
Netcore Solutions Pvt. Ltd
09.2018 - 06.2019
- Being the one point of contact for clients and thereby stabilizing and retaining their revenues to the Company.
- Troubleshooting and resolving day to day client issues.
- Strategizing ways to increase client's ROI.
- Determines specifications for ad-hoc reports needed for key abrasion/retention efforts and summarizes accordingly
- Tracked key metrics and developed spreadsheets and data models.
- Developed campaigns and specific marketing strategies for clients.
Client Servicing Executive
Netcore Solutions Pvt. Ltd
03.2017 - 09.2018
- Planning and Executing Emails, SMS, Automatedand Push notifications campaigns for clients.
- Conceptualizing ideas to increase volumethrough various techniques and Targeting largernumber of users through Email and SMS.
- Working with delivery experts and solving in-boxing/oscillation issues and solving renderingissues.
Education
Post Graduate Diploma - Sales and DigitalMarketing
Tata Institute of Social Sciences
Bachelor - Science andCommerce, Management Studies
V. G. Vaze College of Arts
HOBBIESWeight Lifting – Swimming - Cricket –Badminton - Traveling - undefined
Skills
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Software
Netcore smarttech
Klaviyo
Timeline
Deputy Manager CRM
Bewakoof Brands Pvt Ltd
04.2021 - Current
Assistant Manager CRM & Partnership
Bewakoof Brands Pvt Ltd
09.2019 - Current
Retention Specialist
Netcore Solutions Pvt. Ltd
09.2018 - 06.2019
Client Servicing Executive
Netcore Solutions Pvt. Ltd
03.2017 - 09.2018
HOBBIESWeight Lifting – Swimming - Cricket –Badminton - Traveling - undefined
Bachelor - Science andCommerce, Management Studies
V. G. Vaze College of Arts
Post Graduate Diploma - Sales and DigitalMarketing
Tata Institute of Social Sciences
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