Salman Nazar
Summary
Enterprise Account Strategist | AI-Enabled Customer Engagement & Partner Growth
SaaS professional with 9+ years at Zoho Corporation spanning presales, partner GTM, and enterprise customer strategy for a global AI-native ERP and supply-chain platform. Grew from a quota-carrying sales role 115–160% attainment over four years — into leading customer relationships and expansion pipeline for accounts globally. Leverages generative AI tools such as Claude for case study and content production, page design, and content validation, and is extending that AI-assisted approach into customer engagement planning and customer success program design. Comfortable owning the full commercial relationship: qualifying opportunities, running exec-level business reviews, and combining CRM data with AI-assisted insight to achieve 80% growth in customer advocacy in a portfolio-management capacity.
Overview
10
10
years of professional experience
Work History
Customer Experience Strategy
Zoho Corporation
Chennai
03.2022 - Current
- Executive relationship management & expansion: Delivered Strategic Business Reviews (SBRs) to C-suite, CLO, and Director-level stakeholders at global enterprise partner accounts; identified and qualified expansion opportunities with Sales Account Managers, deepening product utilization.
- Customer experience KPIs: Tracked and reported CSAT, NPS, churn, and adoption metrics; prepared executive-level performance reports identifying expansion opportunities, achieving a 30% increase in retention and 80% growth in customer advocates.
- GTM execution: Designed and led post-sales GTM enablement frameworks for new launches in Zoho Finance Suite, standardizing partner-led service delivery and driving adoption through structured VOC programs.
- AI-accelerated content & co-promotion: Built customer advocacy and co-marketing programs across US, UK, UAE, and the Americas; adopted generative AI tools (Claude) to speed up case study writing, campaign page design, and content validation, cutting turnaround time while keeping quality and messaging consistent.
- Cross-functional collaboration: Served as the coordination point between customers, product, and engineering teams, running structured VOC programs that surfaced adoption friction and fed insights directly into roadmap decisions.
- AI-enabled engagement strategy: Began applying AI-assisted workflows to customer engagement planning, drafting and validating SBR content and outreach materials with AI as an early step toward using AI more broadly in account strategy and program design.
Solutions Analyst & Partner Relationships
Zoho Corporation
Chennai
01.2019 - 02.2022
- Full sales-cycle ownership: Served as domain expert for a supply-chain SaaS product, supporting full sales cycles from opportunity qualification through solution demonstration and deal closure for enterprise prospects across the Americas and UK.
- Partner ecosystem development: Architected Zoho Inventory's third-party integration ecosystem from inception, negotiating commercial terms with partners including Easyship, Sensiple, Envia, and Google Shopping.
- Channel & partner account planning: Led account planning with channel partners to identify expansion opportunities, align go-to-market motions, and maintain delivery quality.
- Integration deal structuring: Led API and integration discussions with enterprise partners, translating requirements into product enhancements follow by roll out across 30+ enterprise deployments.
- Internal consensus building: Acted as primary liaison between external partners and internal teams, aligning on partnership priorities and GTM timelines.
Customer Support and Sales Engineer
Zoho Corporation
Chennai
01.2017 - 01.2019
- Quota performance: Consistently exceeded assigned sales targets, achieving 115–160% quota attainment over three years, built on a consultative, solution-oriented approach to uncovering new opportunities with prospects across the US, UK and Australia.
- Sales & team leadership: Served as sales lead for a team of 5, positioning platform capabilities to enterprise and mid market prospects and consistently surpassing monthly revenue targets.
- Product foundation: One of the first two technical support and partner support engineers at SCM product launch(Zoho Inventory), later leading a team of 12 support engineers improving CSAT from 13% to 42% and reduced average resolution time by 40%.
Education
MBA - Global Business
Deakin University
Australia10-2025
PGDM - Management Studies
Institute of Management And Technology
Ghaziabad,11-2021
Bachelor of Technology - Automobile Engineering
Hindustan University
Chennnai, India09-2015
Skills
- Presales & Sales
- AI native ERP Platform
- Team collaboration
- Lean Six Sigma Black Belt
- Business development & Strategy
- Cross-functional collaboration
- Stakeholder Engagement
- Customer Success
- Relationship management
Languages
- English
- Hindi
- Malayalam
- Tamil
Personal Information
- Gender: Male
- Nationality: Indian
Core Competencies
AI-Assisted Content Creation & Validation (Claude) • AI-Enabled Customer Engagement Strategy • Executive & C-Suite Relationship Building • Account Expansion & Cross-Sell • Customer Success Program Design • Cross-Functional Stakeholder Alignment • Zoho CRM (Pipeline & Forecasting) • Solution Engineering & Presales • Channel Partner GTM • Voice of Customer Programs • Lean Six Sigma Black Belt
Work Preference
Work Type
Full TimeContract WorkTimeline
Customer Experience Strategy
Zoho Corporation
03.2022 - Current
Solutions Analyst & Partner Relationships
Zoho Corporation
01.2019 - 02.2022
Customer Support and Sales Engineer
Zoho Corporation
01.2017 - 01.2019
MBA - Global Business
Deakin University
PGDM - Management Studies
Institute of Management And Technology
Bachelor of Technology - Automobile Engineering
Hindustan University