Sambasiva Rao Chittajallu
Former Board Of Directors, National Horticulture Board, SeniorAgribusiness Consultant
Hyderabad,TG
Summary
I am a passionate and vociferous supporter of using Horticulture as a means to create Rural wealth. With an aim to bring change to the facets of Rural wealth creation, I have opted to leave the State Agricultural Department and take up a place at State Bank of India.Through all my years at the bank, I surveyed the villages, gained rich experience of produce estimation,post harvest management, subsidy guidance, market research, financial credit operations to small and marginal farmers. My next stint at NHB(National Horticulture Board) has given me an opportunity to bring a reformation in people’s thinking of taking up agriculture as Agribusiness.
Horticulture has a multiplier effect. One small rural farmer can provide livelihood to 100 s of urban push cart sellers with his horticulture produce.
Overview
4
4
Languages
6
6
years of post-secondary education
41
41
years of professional experience
Work History
Founder Director
Samagra Agribusiness Services Private Limited
Hyderabad, Telangana
01.2017 - Current
- We are not having the required number of ripening units and also sufficient skilled persons to operate Ripening Units. We suggested National Centre for Cold Chain Development (NCCD), conducted trainings, on site programs for the unemployed and traders and progressive farmers and bankers to encourage more number of units.
- We conducted 47 trainings covering 5 states, trained 1774 people in which 187 people got employment as supervisors etc.
- We also involved Several women Self-help Groups (SHGs) of MEPMA of GHMC of AP and Telangana State. They are trying to establish the ripening units.
- We conducted trainings covering the all the aspects of Fruit Ripening, essentials of Ripening Unit, Business Plan.
- Training includes how to make the unit viable, estimates of the unit, Requirement of papers to get the government subsidy under MIDH, and Bank loan.
- Investigated and addressed business development challenges to proactively mitigate problems.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Created and monitored promotional approaches to increase sales and profit levels.
- Studied market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
Board of Directors
National Horticulture Board
06.2013 - 07.2016
- Fruit poisoning by ripening with harmful calcium carbide was rampant, particularly mango, during those days.
- It is a social calamity, causing ulcers and cancer to the public.
- We have taken up the issue with the National Centre for Cold Chain development (NCCD ),conducted awareness cum entrepreneur development programs, as training Partner to NCCD.
- More than 1700 unemployed youth trained,187 got employment in various units.
Director
Samagra Agribusiness Services Pvt. Ltd
01.2010 - 01.2013
- Inspecting cold storages, preparing Techno economical viability report recommending for Government incentives .
- Includes preparing detailed project report(DPR) ,submitting proposal to banks for financial assistance, examining the standards and viability. 30 cold storages are assisted with technical standards to be maintained for storage agricultural produce and economic viability worked out. Safety standards to be maintained in the cold chain projects. Forward back ward linkages studied.
- Agribusiness ,Techno economic viability Reports(TEVR) of Agribusiness projects and value chain projects.
- Submitted to Indian school of Business (ISB) under its “IDYA Challenge” Cultivate Market and Transfer ( CMT) model for bringing the fallow lands under horticulture.
- PROJECT NAME: “Agri Mart”, ADB project Market yard “Onti Mamidi” 2006. Established market yards,participated with Asian Development Bank (ADB) experts and Chief Executive officer (CEO) Rythu Bazars of AP Government for establishing Agri Marts.
- An independent market yard for Fresh Produce was established in 8 acres of Government land with all the facilities. Now, it is one of the largest hubs of fresh produce. Convinced the farmers to participate and sell their produce in a given place is also difficult task.
- We have taken up the project with Government and Government allotted 8 acres land for Market yard. Marketing department arranged funds for construction.
- Now it is flourishing market yard with through put more than 500 Mt of through put per day.
Manager(Agribusiness)
State Bank Of India
01.2006 - 01.2010
- Project Planning ,Business Plans, Business plan execution and Financing in Agribusiness, Cold Chain value addition and Post Harvest Management.
- Introduced an innovative product “SHG green Plus” for income generation to self Help Groups (SHGs.
Deputy Manager(Agribusiness)
State Bank Of India
Hyderabad, Government of Andhra Pradesh
03.1991 - 06.2006
- PROJECT NAME: Back Yard Poultry “Upadhi” with “Rajasri” breed Innovative income generating activity for women Groups (SHGs)
- Self Help Groups (SHGs) are the largest organized women power in India .These groups are financed by Banks and are not given any viable income generating models for sustainability.
- Hence they become defaulters to the banks because of choosing non viable existing business models such as kirana, cycle shops etc.
- Established back yard poultry (Broilers) by mobilising the women groups. Growing broilers in sheds is contract business model.
- Upadhi” is back yard model of growing birds in back yards in rural areas. It is now generating income to the women groups and made broiler farming as one of the biggest models of contract farming. It generated huge profits to the promoters.
- Innovative Business Model like Upadhi. I have implemented with these groups generating incomes making the groups sustainable in the rural areas.”Rajasri” is the best breed identified for this purpose.
- Farmers are suffering from non availability of quality disease free chilli and tomato seedlings in season
- Identified scope of growing seedlings in portrays under shade net and sale of seedlings to the farmers.
- Majority farmers would not believe until they see the activity, when I explained seedlings can be grown in small holes in portrays by filling coco peat, they smiled and said “you people say it, but how they grow in small holes, asked me to do it and show.
- Then I took some farmers to the shade net showed how to raise seedlings in portrays.
- Promoted cultivation of seedlings in portrays supplied to farmers prepared credit products and submitted to the bank for financing. Several such units came in to existence supplying seedlings. Now it is more than a 100 Cr business.
- More than 1000 units in AP & Telangana.
Rural Devlp. Officer
State Bank Of India
01.1981 - 01.1990
- Attending to appraisal of all projects of Rural financing and Agribusiness Projects.
Agri. Officer
Government Of Andhra Pradesh
01.1979 - 01.1981
- Dept.
- Agriculture, Govt.
- AP Agricultural extension/seeds procurement
Education
B.Sc. - Agriculture
Agriculture College
01.1970 - 01.1974
M.Sc. - Agriculture
Agriculture University
01.1977 - 01.1979
EPRM - Retail Management
Birla Institute of Management
Skills
Training & Development
Additional Information
- Attended training programme on Consultancy development in Consultancy Development Centre by Asian Development Bank (ADB) in New Delhi.
- Attended “Cold Chain training “in CEMAFROID in Paris from 14-09-2015 to 20-09- 2015.
- Attended EIMA EXPO on International Agriculture Machinery Expo in Bologna ITALY.
- Fresh fruit and vegetable Export seminars organised by Asian Fruit Logistics in Hong Kong.
- Attended International Expo on Agricultural Machinery (SIMA) in Paris in 2010 .
- Attended “Gulf Food Expo” in Dubai.
- Attended Several training programmes on Agriculture, dairy, Poultry, Pisciculture conducted by State Bank of India .
- Training to the field officers in State Bank of India on agriculture projects.
- Attended Several Seminars on Agricultural development
Timeline
Founder Director
Samagra Agribusiness Services Private Limited
01.2017 - Current
Board of Directors
National Horticulture Board
06.2013 - 07.2016
Director
Samagra Agribusiness Services Pvt. Ltd
01.2010 - 01.2013
Manager(Agribusiness)
State Bank Of India
01.2006 - 01.2010
Deputy Manager(Agribusiness)
State Bank Of India
03.1991 - 06.2006
Rural Devlp. Officer
State Bank Of India
01.1981 - 01.1990
Agri. Officer
Government Of Andhra Pradesh
01.1979 - 01.1981
M.Sc. - Agriculture
Agriculture University
01.1977 - 01.1979
EPRM - Retail Management
Birla Institute of Management
B.Sc. - Agriculture
Agriculture College
01.1970 - 01.1974
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