Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

SANDEEP SAHNI

Ambala City

Summary

Senior FMCG Sales Professional with 26 years of expertise across renowned brands such as Dalda (Bunge India), Ruchi Soya, Bhushan Oils, BN Agritech, and Parakh Agro. Demonstrated success in Area and Regional Sales Management, distributor onboarding, market expansion, general trade execution, and team leadership. Proficient in overseeing diverse categories, including edible oils, ghee, atta, besan, spices, and vanaspati, throughout Haryana and Punjab.

Overview

28
28
years of professional experience

Work History

Area Sales Manager

Parakh Agro Industries Ltd.
Haryana
01.2025 - Current
  • Managing sales of atta, besan, sooji, dalia, masalas across general trade.
  • Expanded distribution in underperforming regions and improved outlet coverage.

Area Sales Manager

B.N. Agritech Pvt. Ltd.
Haryana
08.2022 - 12.2024
  • Built 30+ distributors during brand launch across Haryana.
  • Drove festive schemes, and expanded the retailer engagement network.

Area Sales Manager

Bhushan Oils & Fats Pvt. Ltd.
Haryana
12.2019 - 07.2022
  • Handled sales of soya, mustard, sunflower oils & bakery ghee.
  • Achieved monthly targets and led field coordination.

Area Sales Manager

Gopaljee Dairy (Ananda Ghee)
Haryana
06.2017 - 11.2019
  • Transitioned into dairy products and achieved quarterly sales targets successfully.
  • Supported rural sales expansion and distributor education.

Sales Officer

Bunge India Pvt. Ltd. (Dalda Brand)
Haryana
04.2007 - 05.2017
  • Managed general trade sales for Vanaspati, Soya, Mustard, Refined & Groundnut oils.
  • Built long-term distributor and retailer relationships; exceeded targets consistently.

Sales Officer

Ruchi Soya Industries Ltd.
Haryana
03.2004 - 03.2007
  • Promoted Mahakosh Refined Oil & Ruchi Vanaspati in Haryana.
  • Strengthened secondary sales via beat planning and stock availability.

Sales Officer

Shree Fats & Proteins Pvt. Ltd.
Haryana
01.2000 - 02.2004
  • Marketed Sudama Vanaspati, Mustard Oil & Shree Pawan Refined in trade circuits.
  • Contributed to distribution and visibility in new towns.

Quality Inspector

SGS India Pvt. Ltd.
New Delhi
11.1997 - 12.2000
  • Handled quality checks and inspection for Rice & Wheat for Export.

Education

Diploma in Computer Software -

Hartron Skill Centre
Ambala, Haryana
10.1997

Bachelor of Arts (B.A.) -

Kurukshetra University
Kurukshetra, Haryana
01.1995

Skills

  • Area Sales Management
  • Distributor Development
  • Retail Network Building
  • FMCG Sales Execution
  • Team Leadership
  • Communication
  • Sales strategy
  • Market analysis
  • Distributor management

Accomplishments

  • Built 30+ distributors in Haryana within 3 months at BN Agritech for new oil brand launch.
  • Achieved sales targets in new product categories like dairy (Gopaljee Ananda) and staples (Parakh Agro).
  • Received performance bonuses and internal recognition at Bunge India for meeting/exceeding targets.
  • Handled state-wide sales independently across multiple companies and product lines.

Timeline

Area Sales Manager

Parakh Agro Industries Ltd.
01.2025 - Current

Area Sales Manager

B.N. Agritech Pvt. Ltd.
08.2022 - 12.2024

Area Sales Manager

Bhushan Oils & Fats Pvt. Ltd.
12.2019 - 07.2022

Area Sales Manager

Gopaljee Dairy (Ananda Ghee)
06.2017 - 11.2019

Sales Officer

Bunge India Pvt. Ltd. (Dalda Brand)
04.2007 - 05.2017

Sales Officer

Ruchi Soya Industries Ltd.
03.2004 - 03.2007

Sales Officer

Shree Fats & Proteins Pvt. Ltd.
01.2000 - 02.2004

Quality Inspector

SGS India Pvt. Ltd.
11.1997 - 12.2000

Diploma in Computer Software -

Hartron Skill Centre

Bachelor of Arts (B.A.) -

Kurukshetra University

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