Product Manager
Sanil Pallati
YsecIT Softwares Pvt Ltd
13
years of professional experience
Experienced Product Manager / Business Analyst with 12+ years of overall experience, including 9+ years in driving end-to-end product development from 0 to 1 launch to scaled execution, across B2B and B2C e-commerce, ERP-integrated platforms, and SaaS solutions. Skilled in leveraging AI tools to accelerate requirement documentation, product workflows, and data-driven decision-making. Proven ability to enhance digital customer experience (CX), improve conversion and retention metrics, and lead cross-functional teams through product strategy, A/B testing, and agile execution.
Work History
Product Manager
1 Year 1 Month- Define project scope, milestones, and delivery timelines
- Manage communications between client, product, and engineering teams
- Conduct periodic progress reviews and status reporting
- Collect and document business requirements from stakeholders
- Collaborate with business units to confirm acceptance criteria for all deliverables.
- Conduct walkthrough sessions for requirement sign-off
- Validate scope changes and ensure proper impact analysis
- Review technical and solution designs
- Coordinate functional and technical mapping for integrations and workflows.
- Ensure alignment with business processes, compliance, and best practices
- Support configuration and customization decisions
- Facilitate coordination with development teams
- Monitor development progress against committed timelines
- Ensure quality and completeness of deliverables
- Support preparation of test scenarios and UAT test cases
- Track defects and follow up for timely resolution
- Coordinate UAT execution and obtain approval sign-offs
- Deliver final sign-off for production readiness.
- Ensure proper deployment planning and readiness of environments
- Communicate deployment timelines and dependencies to all stakeholders.
- Validate production release and post-deployment functionality
- Maintain release documentation and version control details
- Identify risks early and drive mitigation planning
- Track and escalate blockers to stakeholders where required
- Maintain risk and issue logs for transparency
- Deliver comprehensive documentation, including functional specs, user guides, and operational procedures.
- Conduct training sessions and knowledge transfer to support teams.
- Maintain project artifacts in centralized repositories for ongoing reference.
- Ensure adherence to organizational and regulatory requirements
- Maintain proper audit documentation and approvals
- Gather feedback from users and stakeholders
- Recommend enhancements to improve usability and performance
- Promote process standardization across the project lifecycle
Product Manager
2 Months- Directed development of key user flows including homepage discovery, product detail views, cart management, and checkout optimization-influencing every touchpoint from acquisition to purchase.
- Defined quarterly and sprint-level roadmaps aligned with stakeholder goals.
- Managed cross-functional scrum teams comprising engineers, QA, UX/UI, and analysts across geographies.
- Initiated and led conversion rate improvement strategies such as 'Buy Now' vs. 'Add to Cart' A/B testing, price anchoring, urgency triggers, and personalized recommendations.
- Partnered with marketing to roll out referral and loyalty programs including credit rewards, gift codes, and seasonal campaigns-resulting in improved user engagement and repeat purchases.
- Worked closely with UI/UX teams using Figma and Miro to redesign product cards, cart summary modules, and form UX-driving measurable improvements in user flows.
- Led all Agile ceremonies including sprint planning, backlog grooming, and retrospectives.
- Integrated tools like Google Analytics, Hotjar, and Mixpanel to capture drop-off points and optimize the funnel through data-informed iterations.
- Oversaw the customer migration of 50% of hosted accounts to NetSuite ERP, enabling subscription-level invoicing, renewals, and real-time financial reporting.
- Improved conversion rate by 10% through strategic redesign of pricing structure, CTA placement, and homepage content hierarchy.
- Reduced cart abandonment by 20% after launching a mobile-optimized, minimal-friction checkout flow with auto-filled fields and trust badges.
- Increased repeat purchases by 18% YoY via gamified loyalty program and first-time buyer re-engagement workflows.
- Enabled full localization (currencies + payment modes) for 7 priority markets, increasing international order volume by 22%.
- Successfully migrated 50% of legacy customer data into NetSuite with subscription mapping, ensuring zero downtime and 100% financial data accuracy.
Product Manager
6 Years 8 Months- Owned the end-to-end product lifecycle from ideation, stakeholder alignment, documentation, sprint delivery, UAT, and post-release analysis for Avalara's tax automation modules.
- Drove plug-and-play integration capabilities for Shopify and Magento via RESTful APIs and plug-in extensions-enabling real-time tax computation during checkout.
- Designed features for real-time tax visibility, precise jurisdiction-based tax rates, and address validation, reducing confusion and abandonment during the payment process.
- Authored PRDs, FRDs, user stories, and technical workflows for engineering teams, and conducted frequent grooming and planning sessions in JIRA/Confluence.
- Managed agile squads across India and the U.S., running Scrum ceremonies, defining sprint goals, managing velocity, and working within Agile framework during scaling phases.
- Built seamless bi-directional connectors for NetSuite and QuickBooks to pull order data, reconcile transactions, and auto-generate tax reports, reducing manual intervention for finance teams.
- Partnered with ERP integration teams to map tax logic into financial systems like NetSuite OneWorld and QuickBooks Online/Desktop, enhancing accounting workflows.
- Partnered with UX designers using Figma to revamp the tax configuration interface, prioritizing ease of use for non-technical merchants.
- Leveraged Power BI dashboards to track checkout drop-offs, geolocation mismatches, error logs, and customer health metrics.
- Increased ERP adoption by 30% through the launch of automated reconciliation workflows between eCommerce platforms and accounting tools (NetSuite, QuickBooks).
- Boosted UI/UX task completion by 40% with a redesigned self-service tax portal, enabling users to configure rules with minimal support.
- Reduced integration onboarding time by 25%, through pre-built connector templates and step-by-step onboarding flows.
Catalog Analyst II
1 Year 3 MonthsTechnical Writer
2 YearsTechnical Writer
6 MonthsEducation
Data Science & Artificial Intelligence - iHUB DivyaSampark
Dip. Mechanical Engineering - Mechanical Engineering
Associate of Science
SSC
Skills
Product Lifecycle Management
Agile & Scrum
User-Centric Design
A/B Testing
Conversion Optimization
Analytics (Power BI)
AI Tools: ChatGPT
Claude (Prompt Engineering)
PRD / BRD / RTM / SSD / FRD Documentation
Cross-functional Leadership
Jira
Confluence
UAT & Test Case Planning
ERP & CRM Integration (NetSuite
QuickBooks Online & Desktop
SAP-SD S4 HANA)
Miro
Figma / Figma Make
Product Requirement Document (PRD)
Solution Design Document (SDD)
User Story Creation
Requirement Gathering
User Acceptance Testing (UAT)
Backlog Management Prioritization
Cross-Functional Collaboration
Responsibility Assignment Matrix (RACI)
Manage Requirement Traceability Matrix (RTM)
SDLC (Software Development lifecycle)
DDLC (Document Development Lifecycle)
Product Backlog Refinement
Sprint Planning
Daily Stand-up
Sprint Review
Sprint Retrospective
Postman
Swagger
MS Visio
C++
SQL
SnagIt
AutoCAD
Requirement Management Skills
- Product Requirement Document (PRD)
- Solution Design Document (SDD)
- User Story Creation
- Requirement Gathering
- User Acceptance Testing (UAT)
- Product Lifecycle Management
- Backlog Management Prioritization
- Cross-Functional Collaboration
- Responsibility Assignment Matrix (RACI)
- Manage Requirement Traceability Matrix (RTM)
Agile Scrum Methodologies
- Consists in-depth knowledge of SDLC (Software Development lifecycle)
- DDLC (Document Development Lifecycle)
- Product Backlog Refinement
- Sprint Planning
- Daily Stand-up
- Sprint Review
- Sprint Retrospective
Timeline
Product Manager
YsecIT Softwares Pvt Ltd
09.2025 - CurrentRead More
Product Manager
Digile Technologies Pvt Ltd
04.2025 - 06.2025Read More
Product Manager
Avalara Technologies Pvt Ltd
05.2018 - 01.2025Read More
Catalog Analyst II
CompuCom CSI Systems
02.2017 - 05.2018Read More
Technical Writer
Vaal Triangle Systems
02.2015 - 02.2017Read More
Technical Writer
Eaton Technologies
12.2013 - 06.2014Read More
IIT Roorkee
Data Science & Artificial Intelligence from iHUB DivyaSampark
Read More
G.S.H.E.B Gujarat Board
SSC
Read More
Tilak Maharashtra University
Dip. Mechanical Engineering from Mechanical Engineering
Read More
M.S.H.E.B Nashik Board
Associate of Science
Read More