Sanil Pallati
Product Manager
Summary
Experienced Product Manager / Business Analyst with 12+ years of overall experience, including 9+ years in driving end-to-end product development from 0 to 1 launch to scaled execution, across B2B and B2C e-commerce, ERP-integrated platforms, and SaaS solutions. Skilled in leveraging AI tools to accelerate requirement documentation, product workflows, and data-driven decision-making. Proven ability to enhance digital customer experience (CX), improve conversion and retention metrics, and lead cross-functional teams through product strategy, A/B testing, and agile execution.
Overview
13
13
years of professional experience
Work History
Product Manager
YsecIT Softwares Pvt Ltd
09.2025 - Current
- Define project scope, milestones, and delivery timelines
- Manage communications between client, product, and engineering teams
- Conduct periodic progress reviews and status reporting
- Collect and document business requirements from stakeholders
- Collaborate with business units to confirm acceptance criteria for all deliverables.
- Conduct walkthrough sessions for requirement sign-off
- Validate scope changes and ensure proper impact analysis
- Review technical and solution designs
- Coordinate functional and technical mapping for integrations and workflows.
- Ensure alignment with business processes, compliance, and best practices
- Support configuration and customization decisions
- Facilitate coordination with development teams
- Monitor development progress against committed timelines
- Ensure quality and completeness of deliverables
- Support preparation of test scenarios and UAT test cases
- Track defects and follow up for timely resolution
- Coordinate UAT execution and obtain approval sign-offs
- Deliver final sign-off for production readiness.
- Ensure proper deployment planning and readiness of environments
- Communicate deployment timelines and dependencies to all stakeholders.
- Validate production release and post-deployment functionality
- Maintain release documentation and version control details
- Identify risks early and drive mitigation planning
- Track and escalate blockers to stakeholders where required
- Maintain risk and issue logs for transparency
- Deliver comprehensive documentation, including functional specs, user guides, and operational procedures.
- Conduct training sessions and knowledge transfer to support teams.
- Maintain project artifacts in centralized repositories for ongoing reference.
- Ensure adherence to organizational and regulatory requirements
- Maintain proper audit documentation and approvals
- Gather feedback from users and stakeholders
- Recommend enhancements to improve usability and performance
- Promote process standardization across the project lifecycle
Product Manager
Digile Technologies Pvt Ltd
04.2025 - 06.2025
- Directed development of key user flows including homepage discovery, product detail views, cart management, and checkout optimization-influencing every touchpoint from acquisition to purchase.
- Defined quarterly and sprint-level roadmaps aligned with stakeholder goals.
- Managed cross-functional scrum teams comprising engineers, QA, UX/UI, and analysts across geographies.
- Initiated and led conversion rate improvement strategies such as 'Buy Now' vs. 'Add to Cart' A/B testing, price anchoring, urgency triggers, and personalized recommendations.
- Partnered with marketing to roll out referral and loyalty programs including credit rewards, gift codes, and seasonal campaigns-resulting in improved user engagement and repeat purchases.
- Worked closely with UI/UX teams using Figma and Miro to redesign product cards, cart summary modules, and form UX-driving measurable improvements in user flows.
- Led all Agile ceremonies including sprint planning, backlog grooming, and retrospectives.
- Integrated tools like Google Analytics, Hotjar, and Mixpanel to capture drop-off points and optimize the funnel through data-informed iterations.
- Oversaw the customer migration of 50% of hosted accounts to NetSuite ERP, enabling subscription-level invoicing, renewals, and real-time financial reporting.
- Improved conversion rate by 10% through strategic redesign of pricing structure, CTA placement, and homepage content hierarchy.
- Reduced cart abandonment by 20% after launching a mobile-optimized, minimal-friction checkout flow with auto-filled fields and trust badges.
- Increased repeat purchases by 18% YoY via gamified loyalty program and first-time buyer re-engagement workflows.
- Enabled full localization (currencies + payment modes) for 7 priority markets, increasing international order volume by 22%.
- Successfully migrated 50% of legacy customer data into NetSuite with subscription mapping, ensuring zero downtime and 100% financial data accuracy.
Product Manager
Avalara Technologies Pvt Ltd
05.2018 - 01.2025
- Owned the end-to-end product lifecycle from ideation, stakeholder alignment, documentation, sprint delivery, UAT, and post-release analysis for Avalara's tax automation modules.
- Drove plug-and-play integration capabilities for Shopify and Magento via RESTful APIs and plug-in extensions-enabling real-time tax computation during checkout.
- Designed features for real-time tax visibility, precise jurisdiction-based tax rates, and address validation, reducing confusion and abandonment during the payment process.
- Authored PRDs, FRDs, user stories, and technical workflows for engineering teams, and conducted frequent grooming and planning sessions in JIRA/Confluence.
- Managed agile squads across India and the U.S., running Scrum ceremonies, defining sprint goals, managing velocity, and working within Agile framework during scaling phases.
- Built seamless bi-directional connectors for NetSuite and QuickBooks to pull order data, reconcile transactions, and auto-generate tax reports, reducing manual intervention for finance teams.
- Partnered with ERP integration teams to map tax logic into financial systems like NetSuite OneWorld and QuickBooks Online/Desktop, enhancing accounting workflows.
- Partnered with UX designers using Figma to revamp the tax configuration interface, prioritizing ease of use for non-technical merchants.
- Leveraged Power BI dashboards to track checkout drop-offs, geolocation mismatches, error logs, and customer health metrics.
- Increased ERP adoption by 30% through the launch of automated reconciliation workflows between eCommerce platforms and accounting tools (NetSuite, QuickBooks).
- Boosted UI/UX task completion by 40% with a redesigned self-service tax portal, enabling users to configure rules with minimal support.
- Reduced integration onboarding time by 25%, through pre-built connector templates and step-by-step onboarding flows.
Catalog Analyst II
CompuCom CSI Systems
02.2017 - 05.2018
Technical Writer
Vaal Triangle Systems
02.2015 - 02.2017
Technical Writer
Eaton Technologies
12.2013 - 06.2014
Education
Data Science & Artificial Intelligence - iHUB DivyaSampark
IIT Roorkee
08.2026
Dip. Mechanical Engineering - Mechanical Engineering
Tilak Maharashtra University
PUNE11.2009
Associate of Science -
M.S.H.E.B Nashik Board
03.2004
SSC - undefined
G.S.H.E.B Gujarat Board
03.2002
Skills
- Product Lifecycle Management
- Agile & Scrum
- User-Centric Design
- A/B Testing
- Conversion Optimization
- Analytics (Power BI)
- AI Tools: ChatGPT, Claude (Prompt Engineering)
- PRD / BRD / RTM / SSD / FRD Documentation
- Cross-functional Leadership
- Jira
- Confluence
- UAT & Test Case Planning
- ERP & CRM Integration (NetSuite, QuickBooks Online & Desktop, SAP-SD S4 HANA)
- Miro
- Figma / Figma Make
- Product Requirement Document (PRD)
- Solution Design Document (SDD)
- User Story Creation
- Requirement Gathering
- User Acceptance Testing (UAT)
- Backlog Management Prioritization
- Cross-Functional Collaboration
- Responsibility Assignment Matrix (RACI)
- Manage Requirement Traceability Matrix (RTM)
- SDLC (Software Development lifecycle)
- DDLC (Document Development Lifecycle)
- Product Backlog Refinement
- Sprint Planning
- Daily Stand-up
- Sprint Review
- Sprint Retrospective
- Postman
- Swagger
- MS Visio
- C
- SQL
- SnagIt
- AutoCAD
Requirement Management Skills
- Product Requirement Document (PRD)
- Solution Design Document (SDD)
- User Story Creation
- Requirement Gathering
- User Acceptance Testing (UAT)
- Product Lifecycle Management
- Backlog Management Prioritization
- Cross-Functional Collaboration
- Responsibility Assignment Matrix (RACI)
- Manage Requirement Traceability Matrix (RTM)
Agile Scrum Methodologies
- Consists in-depth knowledge of SDLC (Software Development lifecycle)
- DDLC (Document Development Lifecycle)
- Product Backlog Refinement
- Sprint Planning
- Daily Stand-up
- Sprint Review
- Sprint Retrospective
Timeline
Product Manager
YsecIT Softwares Pvt Ltd
09.2025 - Current
Product Manager
Digile Technologies Pvt Ltd
04.2025 - 06.2025
Product Manager
Avalara Technologies Pvt Ltd
05.2018 - 01.2025
Catalog Analyst II
CompuCom CSI Systems
02.2017 - 05.2018
Technical Writer
Vaal Triangle Systems
02.2015 - 02.2017
Technical Writer
Eaton Technologies
12.2013 - 06.2014
Data Science & Artificial Intelligence - iHUB DivyaSampark
IIT Roorkee
SSC - undefined
G.S.H.E.B Gujarat Board
Dip. Mechanical Engineering - Mechanical Engineering
Tilak Maharashtra University
Associate of Science -
M.S.H.E.B Nashik Board