Sanjay Kundu

Managed high-value accounts in FMCG, Biscuit manufacturer Ice cream Manufacturer bakery Chain , and QSR segments in Eastern region and achieving consistent revenue growth. Oversaw a ₹ 25Cr portfolio, focusing on margin improvement and client retention strategies. Drove scalable business growth through strategic account management and relationship building. Delivered significant wallet share increases across diverse client accounts, enhancing overall profitability.

Cultivated strategic partnerships with key clients, engaging with C-suite executives to execute joint business plans. Unlocked new revenue streams and expanded category presence through effective collaboration. Demonstrated strong commercial acumen. Ensured profitable growth by optimising pricing, trade spends, and cost-to-serve models.

Skilled in multi-state operations facilitating cross-functional collaboration across sales, supply chain, marketing, and finance to ensure seamless execution and superior customer experience.

skilled in data-driven decision-making including KPI tracking, Pareto analysis, and performance dashboards to drive business outcomes and enhance efficiency.

Honored for driving double-digit growth by expanding key accounts and enhancing market penetration.

now seeking to leverage experience into zonal sales manager / national key account manager roles driving large-scale business transformation and strategic growth.

• Leading B2B, Part of General Trade, MT, Key Institution & Export Business with the Annual Turnover of 50 cr.
• Looking after the Channel Distribution management & Sales of Morde in West Bengal, Bihar, Jharkhand, Sikkim & Bhutan through handling 6 Distributors and 20 Sub Distributors & 1 Importer (Dhaka).
• Responsible for Primary & Secondary Sales with the CAGR for last 3 years 19% - 19-20, 17% in 18-19 & 3% in 20-21, 11% in 21-22 because of the Covid lock down business was shutdown partially all across the Globe in food Industries in 20-21.
• Adding more than 100 new outlets introduced every year. Volume Turnover increased 1400 tons in 2020 from 110 ton (In 2011 when I was joined) & touched.
• Achieved 1500MT in 23-24 March ending. Also taken a most aggressive target figure at 1850MT with 25% Growth domestic business.
• For Import business, From Bangladesh, I got the additional responsibilities in 2017as Sales Manager for Bangladesh, in 2017 I was able to manage 3 containers & within 18 month of journey I was able to achieved 8 containers with 114 MT with 4 Cr. annual business through the importer/ distribution module. As a new territory and new responsibility, I used to manage all key Customers where Chocolate can be used like Biscuit manufacturer, bakeries, ICM Mfg’s, Chocolate manufacturers & other big volume customers.
• Build and maintain strong, enduring relationship with key customers. Conduct visit in existing customers and identify new opportunities with Price negotiation, Products, Promotions, presentations. Update regular insight to management the opportunity, Cross function collaboration with R&D Team, QC, Procurement, Finance.
• Develop & execute account development plan the outline customer retention strategy & Requirement, ensure timely update of customer data, product portfolio, pricing, demands, forecast, TOTs, Sales Data -customer wise business analysis.
• In Retail, ensuring proper in shop visibility of our Brands to increase consumer awareness & Preference of the products
• Ensuring the proper stock Planning & Availability at the distributor in the specific locations.
• Developing new areas and appoint new Sub -Distributors as spoke module in small towns to increase robust penetration & availability of Morde products ranges.
• Training & motivating the subordinated & Distributors sales team for the work in market properly & Achieve Goals.
• Conducting Chocolate Application work shops throughout the region by our dedicated Chefs.
• MORDE foods Pvt ltd is India’s leading FMCG Chocolate and Cocoa company with 67 product lines, the strong hold of MORDE is their distribution network they have around 160 distributors and sub distributor all over India and give service in to Wholesale & Retail, Hotels, Bakery, Restaurant, Ice cream manufacturer, SOHO, Pharmaceutical to almost every part of the country.
• Segments:
• Hotels & Bakeries, restaurants. Airport catering services (Taj Sats).
• Handling Industrial Clients.
• Biscuit & Ice Cream Manufacturer, SOHO’s, Confectionery Etc.
• Retail shops (Dealer, Wholesaler & Retailer) & Modern Trade (Metro Cash & Carry, Spencer, Reliance Signature Mal, Tier 2 – Department Outlets.
• Meeting the Shops Owner, Chefs, Purchase Manager or GMs of various Institutions and convincing them.
• Pan India tie- ups and key accounts handling
• Giving Demos and presentations. Also looks after the price negotiations.
• Bridge between the Distributors and the company.
• Achieving established Sales target.
• Giving regular feedback & information of our brand performance & competitive activity.
• Insurer field discipline, stock forecast, report, presentation.
• Placing of products in retail and whole sale outlets for consumer benefits.

• Looking after the primary as well as secondary sales in western Orissa and entire Jharkhand.
• Looking after the Channel Management of HUL in Orissa and Jharkhand through handling 9 distributors and 1 sub distributors of both the states.
• Ensuring the proper stock availability at the distributor in the specific locations.
• Developing new areas and appoint new Distributors.
• Looking After the following Channels of(F&B) and HPC through the distributors & sub distributors:
• Meeting the Manager of Facility /Admin of various Institutions / Offices and convincing them to install Lipton’s tea/coffee vending machine at their premises.
• Dealing with all ranges of Tea / Coffee comes under the Brand Brooke Bond, Lipton, Bru and Knorr and also entire range of Food and Home care products.
• Giving Demos and presentations. Also looks after the order negotiations.
• Interface between the Distributors and the company.
• Achieving established sales target.
• Giving regular feedback & information of our brand performance & competitive activity
• Contributing local activities.
• Supervise a team of sales executives (3P), RSSM.
• Responsible for general co-ordination scheduling of activities & orientation.
• Insurer field discipline.
• Placing of products in retail outlets for consumer benefits.
• Maintain the PDP & CRS.
• Managing 3P employees, reviewing our sales performance, motivate to increase the target.
• Hindustan Unilever ltd is India’s leading FMCG company having 30 major Power brands focusing on 500 product lines, the strong hold of HUL is their distribution network they have around 7500 distributors all over India catering to almost every part of the country.

• Installation of hot beverages vending machine in corporate offices in Kolkata. Looking after the Premix consumption in the particular accounts.
• Key areas of installation:
• Corporate sector
• Eateries, restaurant, canteens, hotels, confectionery
• Management and engineering colleges.
• Nursing home and diagnostics sector.

• Selling unsecured corporate loan with a brand support of ICICI BANK LTD.
• MAGMA CONVERGE SOLUTION LTD is India’s leading NBFC company having 3 major power segment lines for car financing, constructions equipment finance and fleet leasing, the strong hold of Magma is there distribution network they have around 7500 dealers all over the India catering to almost every part of the country. Also start selling retail asset loan with a brand support of ICICI BANK LTD from 2005

• Direct selling of ICICI unsecured loans.

• Order collect from FL off shop looking after North Kolkata.