Sanjeev Chauhan
General Manager International Business
New Delhi
Summary
Impressive success story in achieving revenue growth & profitability objectives by growing from the scratch; leading an Automotive organization within rapid-change environments. Excellence in managing business operations through business development procedures, winning sales & marketing strategies, channel/ distribution standards and guidelines. Strong working exposure of Government Tender Business, Dealership Distribution Channel as well as Institutional Sales Proficiency in the French language: Speaking and Writing Business French Experience in organizing overseas exhibitions and trade fairs. Excessive traveling and business development in markets in Africa and South America. Developed domestic & international business of Rehabilitation Aids & Medical Equipment from zero to INR 40 crores as well as an export business of INR 10 crores which resulted in revenue generation of 25% Resourceful in developing business among SMEs, leasing & rental companies, large corporate organizations & government for better market share & brand awareness. Spearheaded entire product life cycle management including introduction of diverse products including product type & quality assessment, positioning, pricing strategies, collaborations & tie-ups for establishing primary/ secondary networks. Holding in-depth knowledge & understanding of diverse customer segments, markets, products & services varying across regions, cities, scales & different formats of customers. Versatile professional with honed interpersonal, networking, team building, decision-making, negotiation and problem-solving skills.
Overview
30
30
years of professional experience
4
4
Languages
Work History
Consultant Exports Business Development
East West Automation Technologies Pvt Ltd
01.2021 - Current
- Identified and Developed suitable overseas markets for wiring harness, cables and connectors.
- Participation in overseas trade fairs and execution of sales strategies for adding new overseas clients.
- Execution of export order providing end to end solutions from market identification to market penetration, execution of the order and receipt of the overseas remittances.
General Manager (International Business)
Indo Farm Equipments Limited
11.2019 - 01.2021
- Led export & development of international markets for Agricultural Tractors & Mobile Cranes in Markets of Chile, Brazil, Algeria, Morocco, Tunisia, Ghana, Ethiopia etc
Deputy General Manager (International Marketing)
Hero Exports
10.2006 - 10.2019
- Steered efforts in developing an export business of INR 10 crores resulting in revenue generation of 25%
- Played a key role in adding international OEM clients like SAPCO, Motorsazan in Iran in the account base despite the trading format of the company business
- Contributed in developing export business of clamps, hooks for companies in France through North and West India
- Played a vital role in augmenting sales from INR 0.2 crores to INR 40 crores
- Developed International Market for export of Electrical Scooters (Vehicles) manufactured by Hero Exports
- Added institutional buyers like Mahaveer Viklanga, Sewa Samiti & Narayan Sewa Samiti as well as Govt
- Bodies like Govt
- Of UP, Govt
- Of Chhattisgarh & Govt
- Of India
- Formulated key strategy to strategically incorporate warehouses to facilitate distribution and business to dealers, thereby increasing efficiency and saving costs
- Headed independent Profit Centre Operations for the export of Automotive Spare Parts assisted by shipping, documentation and packaging departments
- Played important role in launch 'WINDSOR' brand Auto Parts in Morocco, Tunisia and Algeria
- Successfully opened S
- American markets of Brazil and Argentina exceeding sales target for the year 1996-97 by 20%
- Coordinated and participated in Automechanika'96 (Frankfurt), Automec'99 (Sao Paulo, Brazil), Automotriz'99 (Buenos Aires, Argentina), EquipAuto'2000 (Paris, France) and Auto Expo 2000, 2002, 2004 & 2006 (New Delhi)
- Elevated the business revenue to INR 8 crores
- Developed business in North African markets of Morocco, Algeria, Nigeria, Ghana & Tunisia
Exports Executive
Windsor Exports
05.1995 - 08.2006
- Company Overview: Windsor Exports is part of the Eastman Group, formerly Eastman Industries Ltd
- Contributed in development of domestic Indian market through a multi-brand dealer network
- Developed new businesses for automotive, steel, and other engineering components in the markets of UAE, Malawi, Mozambique & Iran with vendor development and procurement
- Added auto components and other light engineering goods to the existing product profile
- Formulated key strategies to incorporate overseas office to facilitate business and credit to overseas buyers, thereby developing new businesses
- Conceptualised & implemented competitive strategies for generating sales and interpreting the competition to fine-tune marketing strategies
- Effectuated go-to-market strategy and introducing products to win mutually beneficial deals; pioneered business development to enhance revenues by identifying opportunities
- Identified & evaluated new growth sectors, including International business expansion; interacted with venture capitalists & strategic investors for funding
- Conducted opportunity analysis as per market trends & managed product launch & positioning to face counter-competition; collected valuable data about competitors' claim to fame strength, weaknesses & other strategies
- Windsor Exports is part of the Eastman Group, formerly Eastman Industries Ltd
Education
Executive Masters - International Trade
Indian Institute of Foreign Trade (IIFT)
New DelhiPost Graduate Diploma - International Trade
Sardar Patel Institute of Business Management, Bharatiya Vidya Bhavan
New DelhiB.A. - History
Hansraj College, University of Delhi
New DelhiSkills
Communicator
undefinedPersonal Information
Date of Birth: 04/02/71
Locationpreference - City
Delhi-NCR
Timeline
Consultant Exports Business Development
East West Automation Technologies Pvt Ltd
01.2021 - Current
General Manager (International Business)
Indo Farm Equipments Limited
11.2019 - 01.2021
Deputy General Manager (International Marketing)
Hero Exports
10.2006 - 10.2019
Exports Executive
Windsor Exports
05.1995 - 08.2006
Executive Masters - International Trade
Indian Institute of Foreign Trade (IIFT)
Post Graduate Diploma - International Trade
Sardar Patel Institute of Business Management, Bharatiya Vidya Bhavan
B.A. - History
Hansraj College, University of Delhi
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