Sankar S
Chennai
Summary
With a passion for performance-driven SEO, I've delivered strong results across top agencies like Social Beat and Neil Patel Digital, and now at Shriram Finance. From scaling enterprise SEO to optimizing local search for 3,000+ branches, I specialize in advanced on-page, technical, and GEO strategies. I thrive on driving growth, improving visibility, and building scalable digital ecosystems that elevate brands in competitive markets.
Overview
9
9
years of professional experience
Work History
CHIEF MANAGER
Shriram Finance
02.2023 - Current
- I am responsible for driving organic growth and enhancing search visibility through tailored on-page, off-page, and Technical SEO strategies aligned with core business objectives.
- Currently, I lead the SEO efforts for Shriram Mutual Fund and Shriram Finance with a focus on improving organic performance and strengthening the brand’s online presence.
- I also oversee the local SEO optimization for over 3,000 Shriram Finance branches across India, which includes managing Google Maps listings to boost local search rankings and improving microsites to deliver a seamless, user-friendly experience for regional audiences.
SENIOR SEO MANAGER
Neil Patel Digital India
04.2021 - 01.2023
- Develop and implement effective SEO strategies for clients across diverse industries.
- Manage the team and achieve deliverables on time to ensure the best possible results for the clients.
SENIOR SEO MANAGER
Edvoy
06.2019 - 04.2021
- Develop and implement effective SEO strategies for an edtech company.
SENIOR SEO SPECIALIST
Social Beat
07.2016 - 06.2019
- Independently managed end-to-end SEO for multiple client websites, driving consistent monthly performance improvements.
- Delivered advanced on-page and off-page SEO strategies, including technical fixes, keyword optimization, structured data implementation, and high-quality link building.
- Successfully led an award-winning SEO campaign that earned national recognition from Times Network. Proficient in using key tools like Google Search Console, Ahrefs, Moz, and Keyword Planner for data-driven decision-making. Additionally, supported content amplification through Facebook Ads, basic Google Ads management, and SEO enhancements on WordPress CMS.
Education
Bachelor of Engineering - Computer Science
Bharajang Engineering College
04.2015
High School - Computer Science
Sri Venkateshwara Matric Higher Secondary School
03.2011
Skills
- GEO Optimization
- Technical SEO
- Content Strategy
- Advanced On-page Optimization
- EEAT
- Acquiring Backlinks
LANGUAGES
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Timeline
CHIEF MANAGER
Shriram Finance
02.2023 - Current
SENIOR SEO MANAGER
Neil Patel Digital India
04.2021 - 01.2023
SENIOR SEO MANAGER
Edvoy
06.2019 - 04.2021
SENIOR SEO SPECIALIST
Social Beat
07.2016 - 06.2019
High School - Computer Science
Sri Venkateshwara Matric Higher Secondary School
Bachelor of Engineering - Computer Science
Bharajang Engineering College
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