Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

SARFRAJ

New Delhi

Summary

Result-oriented professional with 14 years of extensive experience in store and warehouse operations across Fashion , Home FMCG, & Produce . I possess a robust skill set in retail operation, people management, business development, and relationship management with a focus on profit accountability in both India and Gulf countries. I demonstrates strong leadership and teamwork abilities, excelling in operations, compliance, MIS, and inventory management. Proficient in marketing, supply chain & logistics, Omni channel & e-commerce, and loss prevention that drive success and efficiency.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Cluster Manager

REDTAG , QATAR
07.2024 - Current
  • Overseeing the operations of the cluster & ecommerce business, with annual turnover of QR 41.9 Million (INR- 988 Million)
  • Implemented trending initiatives to help drive sales across cluster.
  • Setting performance goals, monitoring key performance indicators (KPIs), and analyzing data to identify areas for improvement
  • Shrinkage control & loss prevention as per the organization norms
  • Increase customer data base & NPS through effective customer service and customer engagement activities
  • Coordinating with different division- buying, distribution, RDC for optimal stock situation
  • Monitored data analytics to identify trends, opportunities, and areas of improvement within the cluster operations.
  • Conducted mandatory health, safety and maintenance checks in cluster shops.
  • Maintained compliance with company policies, industry regulations, and best practices across all departments in the cluster.
  • Planning of BT L marketing activities for the store
  • Collaborate with external suppliers, delivery companies, and logistics providers to manage product deliveries and ensure the warehouse is stocked as needed
  • Monitor competition activities and propose appropriate responses

Store Manager

REDTAG , QATAR
05.2021 - 06.2024
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.

Store Manager

MAX, LIFESTYLE INTERNATIONAL PVT LTD
10.2018 - 07.2020
  • Managed daily store & warehouse operations, ensuring smooth functioning and high efficiency
  • Maintained inventory control, reducing stock losses and optimizing stock levels
  • Monitored KPIs, sales reports, and financial performance to optimize operations
  • Managed vendor relationships, logistics, and supply chain efficiency
  • Highest LFL growth in sale (21%) in cluster for Nov 2019 & Jan 2020 (26%)
  • Achieved 92% in store's first corporate Audit
  • Increased market share of max fashion from 25% to 32%
  • Deployed 3 New national brand in store, JP, FM & Aurelia
  • Shrinkage Reduced from 0.3% to 0.06%
  • Saved 0.5 Million Rupees of company by taking free marketing support from mall management

Senior Store Manager

Landmark Arabia
04.2014 - 09.2018
  • Oversaw operations for 2 stores , optimizing business performance across multiple locations
  • Devised and executed innovative strategies to enhance customer service, drive sales, and boost profitability, alongside targeted marketing programs
  • Implemented comprehensive loss prevention strategies to safeguard company assets and minimize shrinkage
  • Led a diverse, multinational team, cultivating a high-performance and inclusive culture
  • Mentored store managers and department heads, creating valuable leadership pipelines
  • Achieved record-breaking daily sales of $85K in November 2015 at a new store launch in the region
  • Maximized sales and profitability by ensuring effective merchandising of products and displays

Asst. Operation Manager

Walmart , INDIA
08.2011 - 03.2014
  • Lead daily store operations of Supermarket , & Hypermarket consists Fashion , FMCG , General merchandise with exceptional customer service to maintain organization's reputation for excellence
  • Implement effective stock rotation strategies using FIFO principles to minimize spoilage and waste
  • Collaborate with procurement to accurately forecast demand, leveraging insights from seasonal trends and promotions
  • Uphold stringent food safety and hygiene standards, ensuring compliance with safety protocols and best practices
  • Analyze waste patterns to refine ordering and display strategies, successfully implementing markdowns to enhance profitability
  • Consistently achieve high scores in STAR audits, averaging 90%
  • Attain outstanding annual inventory results with a score of 0.3%, and maintain a 95% average in Food Safety Audits

Sales Associate

WESTSIDE , TATA RETAIL
04.2009 - 11.2010
  • Streamlined customer exchanges and deliveries at customer service desk, enhancing customer satisfaction
  • Delivered insightful reports on high-demand items to department manager, driving sales strategies
  • Executed effective merchandise management through stock analysis and compelling visual merchandising
  • Performed efficient cashiering and regular inventory tagging, ensuring operational accuracy

Education

MBA - Marketing Management

IGNOU
New Delhi, India
01-2016

Bachelor of Arts - Economics

DELHI UNIVERSITY
NEW DELHI
08-2006

Skills

  • Operations Management
  • Sales Management
  • Workforce Planning
  • Corporate Communications
  • Market Intelligence
  • Supply Chain Management
  • Forecasting
  • Profit & Loss Analysis
  • Personnel Management
  • Strategic Planning
  • Inventory Management
  • New Store Opening
  • Cross-functional coordination

Accomplishments

  • Won best cluster award for Missing size in 2024, Ragtag
  • Best Store in Corporate Audit 2023 & 2024 , Ragtag
  • Won SMEP award for Best Store Operation manager in 2016 , Landmark Group
  • Won award for Best planogram implementation in 2019 across Delhi cluster
  • Best store in shrinkage reduction in 2019 across Delhi

Certification

  • Post Graduate Certificate in Management (2009) , IIMT ,Meerut , India
  • SCOPE certification (2013) , Walmart, India
  • LEAD certification ( 2016) , Landmark Group,

Timeline

Cluster Manager

REDTAG , QATAR
07.2024 - Current

Store Manager

REDTAG , QATAR
05.2021 - 06.2024

Store Manager

MAX, LIFESTYLE INTERNATIONAL PVT LTD
10.2018 - 07.2020

Senior Store Manager

Landmark Arabia
04.2014 - 09.2018

Asst. Operation Manager

Walmart , INDIA
08.2011 - 03.2014

Sales Associate

WESTSIDE , TATA RETAIL
04.2009 - 11.2010

MBA - Marketing Management

IGNOU

Bachelor of Arts - Economics

DELHI UNIVERSITY

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