SARFRAJ
New Delhi
Summary
Result-oriented professional with 14 years of extensive experience in store and warehouse operations across Fashion , Home FMCG, & Produce . I possess a robust skill set in retail operation, people management, business development, and relationship management with a focus on profit accountability in both India and Gulf countries. I demonstrates strong leadership and teamwork abilities, excelling in operations, compliance, MIS, and inventory management. Proficient in marketing, supply chain & logistics, Omni channel & e-commerce, and loss prevention that drive success and efficiency.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Cluster Manager
REDTAG , QATAR
07.2024 - Current
- Overseeing the operations of the cluster & ecommerce business, with annual turnover of QR 41.9 Million (INR- 988 Million)
- Implemented trending initiatives to help drive sales across cluster.
- Setting performance goals, monitoring key performance indicators (KPIs), and analyzing data to identify areas for improvement
- Shrinkage control & loss prevention as per the organization norms
- Increase customer data base & NPS through effective customer service and customer engagement activities
- Coordinating with different division- buying, distribution, RDC for optimal stock situation
- Monitored data analytics to identify trends, opportunities, and areas of improvement within the cluster operations.
- Conducted mandatory health, safety and maintenance checks in cluster shops.
- Maintained compliance with company policies, industry regulations, and best practices across all departments in the cluster.
- Planning of BT L marketing activities for the store
- Collaborate with external suppliers, delivery companies, and logistics providers to manage product deliveries and ensure the warehouse is stocked as needed
- Monitor competition activities and propose appropriate responses
Store Manager
REDTAG , QATAR
05.2021 - 06.2024
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
Store Manager
MAX, LIFESTYLE INTERNATIONAL PVT LTD
10.2018 - 07.2020
- Managed daily store & warehouse operations, ensuring smooth functioning and high efficiency
- Maintained inventory control, reducing stock losses and optimizing stock levels
- Monitored KPIs, sales reports, and financial performance to optimize operations
- Managed vendor relationships, logistics, and supply chain efficiency
- Highest LFL growth in sale (21%) in cluster for Nov 2019 & Jan 2020 (26%)
- Achieved 92% in store's first corporate Audit
- Increased market share of max fashion from 25% to 32%
- Deployed 3 New national brand in store, JP, FM & Aurelia
- Shrinkage Reduced from 0.3% to 0.06%
- Saved 0.5 Million Rupees of company by taking free marketing support from mall management
Senior Store Manager
Landmark Arabia
04.2014 - 09.2018
- Oversaw operations for 2 stores , optimizing business performance across multiple locations
- Devised and executed innovative strategies to enhance customer service, drive sales, and boost profitability, alongside targeted marketing programs
- Implemented comprehensive loss prevention strategies to safeguard company assets and minimize shrinkage
- Led a diverse, multinational team, cultivating a high-performance and inclusive culture
- Mentored store managers and department heads, creating valuable leadership pipelines
- Achieved record-breaking daily sales of $85K in November 2015 at a new store launch in the region
- Maximized sales and profitability by ensuring effective merchandising of products and displays
Asst. Operation Manager
Walmart , INDIA
08.2011 - 03.2014
- Lead daily store operations of Supermarket , & Hypermarket consists Fashion , FMCG , General merchandise with exceptional customer service to maintain organization's reputation for excellence
- Implement effective stock rotation strategies using FIFO principles to minimize spoilage and waste
- Collaborate with procurement to accurately forecast demand, leveraging insights from seasonal trends and promotions
- Uphold stringent food safety and hygiene standards, ensuring compliance with safety protocols and best practices
- Analyze waste patterns to refine ordering and display strategies, successfully implementing markdowns to enhance profitability
- Consistently achieve high scores in STAR audits, averaging 90%
- Attain outstanding annual inventory results with a score of 0.3%, and maintain a 95% average in Food Safety Audits
Sales Associate
WESTSIDE , TATA RETAIL
04.2009 - 11.2010
- Streamlined customer exchanges and deliveries at customer service desk, enhancing customer satisfaction
- Delivered insightful reports on high-demand items to department manager, driving sales strategies
- Executed effective merchandise management through stock analysis and compelling visual merchandising
- Performed efficient cashiering and regular inventory tagging, ensuring operational accuracy
Education
MBA - Marketing Management
IGNOU
New Delhi, India01-2016
Bachelor of Arts - Economics
DELHI UNIVERSITY
NEW DELHI08-2006
Skills
- Operations Management
- Sales Management
- Workforce Planning
- Corporate Communications
- Market Intelligence
- Supply Chain Management
- Forecasting
- Profit & Loss Analysis
- Personnel Management
- Strategic Planning
- Inventory Management
- New Store Opening
- Cross-functional coordination
Accomplishments
- Won best cluster award for Missing size in 2024, Ragtag
- Best Store in Corporate Audit 2023 & 2024 , Ragtag
- Won SMEP award for Best Store Operation manager in 2016 , Landmark Group
- Won award for Best planogram implementation in 2019 across Delhi cluster
- Best store in shrinkage reduction in 2019 across Delhi
Certification
- Post Graduate Certificate in Management (2009) , IIMT ,Meerut , India
- SCOPE certification (2013) , Walmart, India
- LEAD certification ( 2016) , Landmark Group,
Timeline
Cluster Manager
REDTAG , QATAR
07.2024 - Current
Store Manager
REDTAG , QATAR
05.2021 - 06.2024
Store Manager
MAX, LIFESTYLE INTERNATIONAL PVT LTD
10.2018 - 07.2020
Senior Store Manager
Landmark Arabia
04.2014 - 09.2018
Asst. Operation Manager
Walmart , INDIA
08.2011 - 03.2014
Sales Associate
WESTSIDE , TATA RETAIL
04.2009 - 11.2010
MBA - Marketing Management
IGNOU
Bachelor of Arts - Economics
DELHI UNIVERSITY
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