Sarika Ojha
Bengaluru
Summary
Dynamic business leader with a proven track record at Flipkart, excelling in competitive intelligence and cross-functional collaboration. Spearheaded growth initiatives for D2C brands, achieving ambitious targets while enhancing customer retention. Adept at strategic planning and fostering relationships, driving profitability and market share in fast-paced environments.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Nextgen ( D2C) Business Head
Flipkart
Bengaluru
09.2023 - Current
- Created and delivered ambitious growth plans for D2C brands, driving platform growth through strategic initiatives.
- Drove platform growth by increasing traffic via performance-marketing channels including WhatsApp, Telegram, Facebook, and Google.
- Planned and executed onboarding and retention strategies to meet targets.
- Build AOP and liaise with all stakeholders to get necessary support to achieve the planned growth.
- Work closely with the brands, supply chain teams and other stakeholders in the value chain on all aspects related to sales and growth.
- Analyse and evaluate market trends to keep track of all upcoming and launched D2C's.
- Planned the annual operating plan and liaised with stakeholders to secure support for growth initiatives.
Category Head (Kids Clothing)
Flipkart
Bengaluru
01.2021 - 08.2023
- Maximize profitability for the category.
- Drove business growth and market share for the category through product development, market research, and consumer analytics.
- Oversaw buy and sell team to ensure alignment with strategic objectives and operational efficiency.
- Monitored product lifecycle for every product in the category, identifying opportunities for maximization.
- Fostered strong vendor relationships to secure better pricing and enhance service quality.
- Planning and managing the defined budget and deliver profitability targets.
- Development of Financial Plans and Projections.
- Analyzing data or insights to determine industry and consumer trends.
- Monitored last-mile logistics from the distribution center to the end customer for timely delivery.
Regional Manager- Selection Team
Flipkart
Greater Bengaluru Area
06.2019 - 12.2020
- Led team of 70 members to achieve selection targets aligned with company growth objectives.
- Achieved selection targets and managed the southern region by contributing to regional sales and recommending strategic plans and reviews.
- Strive to Meet regional sales/selection objectives by forecasting requirements basis competition.
- Maintain and expand customer base by Training district sales representatives, building rapport with key stakeholders, identifying new selection opportunities.
- Structured processes and established SOPs to enhance operational efficiency.
- Oversaw budget and profitability processes to optimize resources.
- Maintained productivity, quality, and customer service standards while resolving issues, conducting audits, and ensuring achievement of WOW targets.
Senior Manager Lifestyle (Women's Clothing)
Flipkart
Greater Bengaluru Area
11.2014 - 05.2019
- Built solid, trustworthy relationships with major key clients to enhance collaboration.
- Built solid, trustworthy relationships with major key clients to enhance collaboration.
- Developing a complete understanding of key account needs and impact of managed accounts on category P&L.
- Anticipating key account changes and improvements.
- Facilitated effective communication between key clients and internal teams to ensure alignment.
- Managing account team assigned to each client.
- Executed strategic planning initiatives to drive improved results for clients.
- Negotiating contracts with client and establishing timeline of performance (Buying terms).
- Collaborating with Sell team to maximize profit by up-selling or cross-selling (Stakeholder management).
Store Operations Manager (South); Turtle, Ivory Tag, Happy socks
Brandsnetwork
Bangalore
05.2013 - 11.2014
- Ensured compliance with standard operating procedures to support operational integrity.
- Monitored and upheld standards for quality, customer service, and health and safety to deliver a positive customer experience.
- Coordinated training and development programs, addressing staffing issues and conducting performance reviews to enhance team capabilities.
- Analyzing and interpreting trends to facilitate planning & merchandising to maximize sales.
- Responding to customer complaints and comments.
- Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing.
- Resolving legal and security issues.
ASM
ITC Limited
Indore
08.2011 - 05.2013
- Achieved store targets through effective customer attraction strategies.
- Oversaw store operations, ensured product sales, and delivered high-quality customer service while handling visual merchandising and punctual store openings/closings.
- Developed loyal customer base by regularly analyzing and addressing lost customer data.
Business Development Manager( Part Time)
Self
Greater Indore Area
08.2011 - 01.2012
- Coordinated client communications, negotiated pricing, and facilitated staff hiring while managing expenses.
- Developed budgets and managed sponsorship activities, securing approvals and creating project plans.
- Designed comprehensive event proposals for client briefings and collaborated with board members for execution.
- Researched and identified suitable venues and target audiences to enhance event engagement.
Education
Advanced Programme in Strategy for Leaders - Leadership and Strategic management
Indian Institute of Management
01-2021
Master of Business Administration (MBA) - Finance & Marketing
Acropolis Faculty of Management & Research
01-2012
Bachelor of Commerce (B.Com.) - Finance and Marketing
Jiwaji University
01-2010
Skills
- Performance marketing
- Market analysis
- Strategic planning
- Competitive intelligence
- Cross-functional collaboration
- Customer retention
Certification
Awarded as Outstanding student of Batch 2010-2012
Awards
- Won 1st Prize in National level debate competition.
- Runner up in Best creative photo Competition at IIM Indore
- Won 1 Prize in inter college add mad show competition
- Awarded as best anchor and speaker in college
- Regional level certificate in athletics.
Languages
- English
- Hindi
- English
Current Position
D2C Nextgen Brands Business Head
Timeline
Nextgen ( D2C) Business Head
Flipkart
09.2023 - Current
Category Head (Kids Clothing)
Flipkart
01.2021 - 08.2023
Regional Manager- Selection Team
Flipkart
06.2019 - 12.2020
Senior Manager Lifestyle (Women's Clothing)
Flipkart
11.2014 - 05.2019
Store Operations Manager (South); Turtle, Ivory Tag, Happy socks
Brandsnetwork
05.2013 - 11.2014
ASM
ITC Limited
08.2011 - 05.2013
Business Development Manager( Part Time)
Self
08.2011 - 01.2012
Advanced Programme in Strategy for Leaders - Leadership and Strategic management
Indian Institute of Management
Master of Business Administration (MBA) - Finance & Marketing
Acropolis Faculty of Management & Research
Bachelor of Commerce (B.Com.) - Finance and Marketing
Jiwaji University