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SATISH KRISHNAN
New Delhi
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
27
27
years of professional experience
Work History
Chief Tasks Handled
- 1. Developing, planning, buying and managing media Business strategy development for the following areas: paid and search advertising campaigns; digital advertising; and web-based campaign planning.
- 2. Optimize the performance of landing pages, special promotions, content and product placement by working with the marketing operations team
- 3. Partner with the international digital marketing team to develop a global strategic approach leading to locally relevant social content, and digital plans.
- 4. Handling various Content and Brand Integration in various OTT platform like Zee5,MxPlayer,Balaji etc
- 5. Lead digital marketing budgets across social media, display, mobile, affiliates to achieve program KPIs including CPAs
- 6. Develops, optimizes, manages digital plans and budgets, including website design/development, digital media, SEM/SEO
- 7. Establish key performance metrics and provide regular progress reports, sentiment analysis and track budgets
- 8. Recommend a budget allocation and programs amongst media channels including newspaper, magazine, outdoor, digital display, paid social, and remarketing
- 9. Establish goals and objectives for each media channel and provide consistent updates on performance
- 10. Partner closely with Digital Merchant organization to strategize cooperative investments with vendor partners inclusive of vendor-facing presentations of strategy, budget, and KPI’s
- 11. Seek out and experiment with emerging media tactics and strategies that best advantage Bloomingdale’s
- 12. Lead team of media buyers and planners in plan development and execution
- 13. Analyse campaign results and provide strategic optimization recommends to boost campaign performance
- 14. Identify ways to bring an objective, platform, and strategic initiative and think of innovative ways to bring them together
- 15. Supervise content, promotional and product development and project schedules and provide key digital milestones to senior management.
- 16. Manage workflow and supervise, train and develop a team.
- 17. Marinating a good relationship with various DSPs for various client based campaign.
- 18. Handling YouTube Campaign’s for various clients Like FMCG, Music Channels and Hospitality Industry.
- 19. Promoting and Handling Various You tube Channels and coordination with Various DSP for You tube and Google ads Campaign’s.
- 20. Work alongside Partnership Development team to coordinate and develop new and renewal business
Vice President Sales & Marketing
Raj Television Network Ltd
05.2022 - Current
- Work Profile- Taking care of entire operation of 12 channels and taking care of Program Syndication and Revenue Generations (Television & Digital).
- Job Responsibilities:
- Responsible for delivering Monthly, Quarterly and yearly targets from Pan India
- Negotiating with client and closing the deals.
- Ideating new strategies in Programing, News, Distribution and Marketing Departments and managing relationship with existing clients and media agencies.
- Controlling the channel cost allying with the Management.
- Management Coordination on a Daily basis.
- Managing CRM and MIS report on daily basis.
- All Government ( MIB and I&B) related coordination’s.
- Key Achievements:
- Got the channels on the right platform with best placement with major distributors.
- Got the best deal in BARC.
- Being a pay channel made sure that we got the channels fees on time from all MSO.
- Sharing of various ideas with the programing team and producers to get good numbers.
- Reduced the channel cost to 20%
- All Major issues with the Government deparment got solved amicably.
- Got on boards all major brands which were missing since ages.
- Increased the channel revenue to 18% in One year.
Business Head
Pride East Entertainment Pvt Ltd
06.2020 - 04.2022
- Tasks Handling
- 1. Organize pipeline and revenue projections for management
- 2. Manage approval and closure of partnerships by liaising between invested internal teams
- 3. Own and manage specific categories and/or agency relationships
- 4. Develop prospective clients and increase business opportunities through various routes to market.
- 5. Create and manage prospect/client databases
- 6. Aid Managers Ad Sales Services with various Pricing/Planning projects, including ongoing system conversion
- 7. Coordinate with traffic department to resolve scheduling conflicts and secure any missing information
- 8. Create Sales plans through pricing and planning direction; effectively create plans that maximize revenue for network
- 9. Coordinate with the Distribution and Programing Team for betterment of the channels.
- 10. Plan, prepare, and execute high impact and consultative sales meetings with advertising clients
- (News live, Rang, North East Live, Ramdhenu & Digital Platform)
- Major Achievement Attended In Pride East
- 1. Successfully to the revenue from 8cr/Month to 11cr /Month all Channels.
- 2. Brought in All the missing clients on board
- 3. Successfully presented the Increased Tariff Card and which is been duly accepted by the Agency/Client.
- 4. Successfully made changes in Programing to attend the required GRPS.
- 5. A new billing and Business login system was introduced
- 6. Increase market share by gaining new business and growing existing client base through aggressive face-to-face sales calls, up-sells, appointment setting and cold calls with customers and/or potential customers.
- 7. Successful Projection was given to Management monthly as well as Yearly.
- 8. Increased the Annual revenue from 85-88cr to 120 cr-FY-21-22
Sales & Marketing
Media Maximizer
12.2015 - 04.2020
Sales, Marketing and Client Servicing
Kasthuri Media Pvt Ltd
04.2013 - 11.2015
GM-Sales & Marketing
INDO ASIAN NEWS NETWORK PVT LTD
11.2011 - 03.2013
- Collaborated with a team of prominent journalists in Kerala to deliver impactful news coverage for a venture capital-backed television channel.
- Joined the organization as GM Sales & marketing For North and East India Market and later Promoted as National Sales Head in April 2013.
- Responsible for Channel Management with responsibility of all functions excluding News
- Responsible for Sales & Marketing, Distribution, Programming, Engineering/Technical, Web sales etc.
- Developed successful business model by appointing franchisees across other middle east countries
- Evaluate viewership of the channel on a weekly basis and make recommendations to the content team
- Conducted periodic sales reviews and pushed the team for achieving the sales target year after year
- Successfully pitched new advertisers for the Channel.
- Successfully got tied up with main DTH players like Reliance, Airtel, Sun DTH, and Videocon.
- Revenue generating clients included Airtel, Samsung, Videocon, Perfetti, Toshiba, Honda Bikes, Yamaha, Hero Moto cop, Aircel, Reliance , LG, Hyundai, Vodafone, Ford Motors, Idea, TVS, Wipro, ITC, Berger Paints, Exide, GSK, Kevin Care, Lotto Choco pie, Britannia etc..
- (Known as REPORTER TV)
Regional Manager –North & East
Akaash AATH- Bangla Entertainment Network
12.2009 - 11.2011
Sr. Manager – Sales (North & East)
Tag Media Network
04.2007 - 10.2008
NATIONAL SALES HEAD
LandC MEDIA PVT LT. (Known as SS Music)
01.2002 - 01.2007
Management Trainee
TRANSLINK TELEVISION
01.1999 - 01.2001
Education
M.B.A. - Marketing
National Productivity Council
01-1997
B.A. - English
Deshbandhu College
01-1995
Sr. School Certificate - undefined
D.T.E.A
01-1993
Sec. School certificate - undefined
Kendriya Vidyalaya
01-1991
Skills
- Assignments to head Business Operations with P&L responsibility with an organization of repute
- Expertise in
- Proactively conducting opportunity analysis by keeping abreast of market trends and competitor moves to achieve market-share metrics Breaking new avenues & driving sales growth
- Customer Relationship management to surpass achievement of delivery and service quality norms
- Managerial Functional Commercial
- Profit Centre Mgt Marketing/ Market Product Development
- Intelligence
- Strategy Planning Product Promotion Project Management
- Budgeting (marketing) Brand Building Liaison and Commercial
- Business Development Agent Management Accounts & Billing
Languages known
English, Hindi, Tamil, Malayalam, Bengali
PERSONAL PROFILE
- Father’s Name: Late.Shri.K.N.Krishnan
- Date of Birth: 6th jul 1976.
- Marital Status: Married.
- No. Of Dependents: Four
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Vice President Sales & Marketing
Raj Television Network Ltd
05.2022 - Current
Business Head
Pride East Entertainment Pvt Ltd
06.2020 - 04.2022
Sales & Marketing
Media Maximizer
12.2015 - 04.2020
Sales, Marketing and Client Servicing
Kasthuri Media Pvt Ltd
04.2013 - 11.2015
GM-Sales & Marketing
INDO ASIAN NEWS NETWORK PVT LTD
11.2011 - 03.2013
Regional Manager –North & East
Akaash AATH- Bangla Entertainment Network
12.2009 - 11.2011
Sr. Manager – Sales (North & East)
Tag Media Network
04.2007 - 10.2008
NATIONAL SALES HEAD
LandC MEDIA PVT LT. (Known as SS Music)
01.2002 - 01.2007
Management Trainee
TRANSLINK TELEVISION
01.1999 - 01.2001
B.A. - English
Deshbandhu College
Sr. School Certificate - undefined
D.T.E.A
Sec. School certificate - undefined
Kendriya Vidyalaya
Chief Tasks Handled
M.B.A. - Marketing
National Productivity Council